Biz Dev Boot Camp by ADC Marketing
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It's crowded out there...let ADC Marketing lead your sales force through customized 1.5-day session that will help it refine its mesage, develop customer-centric sales strategies and improve relationships.
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Biz Dev Boot Camp by ADC Marketing
- 1. Biz Dev Boot Camp ADC Marketing Patrick D Ferrer President ADC Marketing 1
- 2. Genius ADC Marketing 2
- 3. Where was my TARP? Opportunities to develop new customers are lean in today’s economy. Effectiveness is critical. The time to reframe & retrain is now. ADC Marketing 3
- 4. Agenda What is a Biz Dev Boot Camp? Who is involved from my company? What is the goal? What happens after? ADC Marketing 4
- 5. The Mantra Assume Nothing Blame No One Do Something ADC Marketing 5
- 6. What is a Biz Dev Boot Camp? 1.5 days offsite of intense message refinement, sales positioning, and relationship building skills development. Sales strategies and focused tactics that are customer centric It’s all situational….customized camp for your team. ADC Marketing 6
- 7. Who is involved? Business Development Team Company Management/Ownership Field Sales Customer Relationship Managers Marketing communications Product marketing Strategic Marketing ADC Marketing 7
- 8. What is the goal? Improve performance of the company through a more effective business development team Team leaves with new skills and tactics. This leads to action. Management can measure Learn together, bond together. ADC Marketing 8
- 9. What happens after? Event summary: including team critiques, individual grading, impressions, next steps, etc Follow through on change progress including success stories, misfires and related events. Keeping the momentum ADC Marketing 9
- 10. About ADC Built on 25 years of experience Start up and turnaround specialists People, passion, purpose Life's too short….. ADC Marketing 10
- 11. Recent Projects Largest Boston based mutual fund company looking to re-launch product to reach new distribution and build sales. Global IT firm in travel industry looking to build consulting sales in US. Private investment advisor looking to create image in crowded marketplace and refine customer message. Retailer looking to turnaround declining 12 year old business by changing model and customer experience. ADC Marketing 11
- 12. Contact info Patrick D Ferrer President ADC Marketing 678.447.1607 pdf1024@aol.com (website under construction) ADC Marketing 12
Editor's Notes
- I have been running them for years. They are awesome. More good ideas have come from these than many board meeting, strategy session, senior management offsite, corporate retreat, team bonding event I have attended
- I think most of would call this man a genius, but do many of you know he had trouble finding his way home at the end of the work day. Simply couldn’t remember his house! This boot camp is about finding our way home and the genius in each of us. You all posses the ability to improve big and little things. In these times, they can surface once you get clear and find your way back home
- We do not assume that the already know what to do, because in many case they do not. No blame assigned to them, product, economy, management, etc. We play the hand we are dealt. While they leave on a high, they leave with new skills. To DO Something!!
- Could be any of all of the above depending on mandate, goals etc