1. Advertising and Corporate Social
Responsibility
Prepared by:
Kavita B. Patel
Part: 2 Sem: 4
Roll no. :08
2. What is Advertisement?
• Advertising is a form of communication used
to persuade an audience to take some action
with respect to products, ideas, or services.
3. What is Corporate Social Responsibility?
The ethic of corporate social responsibility has
been described as “the alignment of business
operations with social values. Corporate Social
Responsibility consists of integrating the interest of
stakeholders—all of those affected by a company’s
conduct—into the company’s business policies and
actions.” Fundamentally, socially responsible
behavior internalizes all external consequences of an
action, both its costs and benefits.
4. Survey by the Indian Institute of
Mass Communication
• “Checked for the validity of claims
made, and censored to avoid socially
irresponsible Advertising.”
