The Scrum Master Guidebook - 150 pages

Old No. 38, New No. 6
McNichols Road, Chetpet
Chennai - 600 031
First Published by Notion Press 2019
Copyright © Chandan Lal Patary 2019
All Rights Reserved.
ISBN 978-1-64733-549-6
This book has been published with all efforts taken to make the material
error-free after the consent of the author. However, the author and the
publisher do not assume and hereby disclaim any liability to any party for
any loss, damage, or disruption caused by errors or omissions, whether such
errors or omissions result from negligence, accident, or any other cause.
While every effort has been made to avoid any mistake or omission, this
publication is being sold on the condition and understanding that neither
the author nor the publishers or printers would be liable in any manner to
any person by reason of any mistake or omission in this publication or for
any action taken or omitted to be taken or advice rendered or accepted on
the basis of this work. For any defect in printing or binding the publishers
will be liable only to replace the defective copy by another copy of this work
then available.

32 | PREFACE
“Proficiency in new technologies is only one part of the 2022 skills
equation, however, ‘human’ skills such as creativity, originality and
initiative, critical thinking, persuasion and negotiation will likewise
retain or increase their value, as will attention to detail, resilience,
flexibility and complex problem-solving.”
– World Economic Forum
“Companies that change may survive, but companies that transform
thrive. Change brings incremental or small-scale adaptations, while
transformation brings great improvements that ripple through the
future of an organization.”
– Nick Candito

38 | HOW THIS BOOK IS ORGANIZED?
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HOW THIS BOOK IS ORGANIZED? | 39
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“In yesterday’s industrial economy, a lack of soft skills wasn’t as
big of a deal since jobs were mostly routine and reliant on specific
skills to accomplish. But today, in our knowledge, global economy,
soft skills, like collaboration, team-building and introspection, have
become vital—and executives are noticing that a lack of them limits
the company’s productivity”
– LinkedIn

CHAPTER 0
SCRUM MASTER CONTEXT
“Your time is limited, don’t waste it living someone else’s life. Don’t
be trapped by dogma, which is living the result of other people’s
thinking. Don’t let the noise of other opinions drown your own inner
voice. And most important, have the courage to follow your heart

46 | THE SCRUM MASTER GUIDEBOOK
and intuition, they somehow already know what you truly want to
become. Everything else is secondary.”
– Steve Jobs

SCRUM MASTER CONTEXT | 47
“Experience is not what happens to a man; it is what a man does
with what happens to him”
– Aldous Huxley

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“There is no map and charting a path ahead will not be easy.
We will need to invent, which means we will need to experiment.”
– 1 Jeffrey P. Bezos Owner the Washington Post
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“The role of a leader is to generate followers, bring them to a place
they would not ordinarily go, and to inspire new leaders”
– Knights, Grant, and Young
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For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the message was lost.
For want of a message the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail.

CHAPTER 1
SCRUM MASTER AS A GREAT
COMMUNICATOR

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SCRUM MASTER AS A GREAT COMMUNICATOR | 77
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“Employees who feel their voice is heard at work are 4.6 times more
likely to feel empowered to perform their best work”
– Salesforce.com

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‘Rapport means you demonstrate an understanding of the other
person’s model of the world’.
Frogs into Princes – Bandler and Grinder

“The Most Important Thing in Communication is
Hearing What Isn’t Said”
– Peter Drucker
“Words cannot express a thought completely”
– Confucius

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One of the best ways to influence people is to make them feel
important.
– Roy T. Bennett
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Because everything we say and do is the length and
shadow of our own souls, our influence is determined
by the quality of our being.
– Dale Turner

Knowing is not enough; we must apply.
Willing is not enough; we must do.
—Johann Wolfgang von Goethe

The way you think, the way you behave and the
way you eat can influence your life by 30 to 50 years.
– Deepak Chopra

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One of the best ways to influence people is to
make them feel important.
– Roy T. Bennett

Most of our energy is spent to influence. Influence is part
of nearly every communication. It occurs in virtually every
human interaction, every moment, everywhere. It is so
fundamental to leadership that there could be no leadership
without it. If we have the power, we are influencing if we
don’t have, and we are influencing max. Before anything else,
getting ready is the secret to success.
— Henry Ford

“In some ways, we will always be different. In other ways, we
will always be the same. There is always room to disagree
and blame, just as there is always room to take a new
perspective and empathize. Understanding is a choice.”
— Vironika Tugaleva

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“The worst thing you can say is ‘I want $X for this job,’
leaving no opening for negotiation by the other side.
Better language is ‘I hope to earn between $X and $X.’
That gives the other party more flexibility.”
– Bill Coleman

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“Listen first. Give your opponents a chance to talk. Let them finish.
Do not resist, defend or debate. This only raises barriers. Try to
build bridges of understanding.”
– Dale Carnegie

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“A willingness to trust and openly listen to alternative ideas and
views is essential for collaboration to be successful.”
– Dale Eilerman
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“No one can whistle a symphony. It takes a
whole orchestra to play it.”
– H.E. Luccock

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“The key to wisdom is this – constant and frequent questioning,
for by doubting we are led to question, by questioning
we arrive at the truth.”
– Peter Abelard
The unexamined life is not worth living.
—Socrates

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“Judge a man by his questions rather than by his answers.”
– Voltaire
Questions are the golden keys that unlock hearts and minds.
— Bob Tiede

“Persuasion is clearly a sort of demonstration, since we are
most fully persuaded when we consider a thing to have been
demonstrated.”
– Aristotle
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“Good conversation is as stimulating as black coffee, and just as
hard to sleep after.”
– Anne Morrow Lindbergh

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“The Law of Win/Win says,” Let’s not do it your way or my way; let’s
do it the best way”
— Greg Anderson
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If you start a conversation with the assumption
that you are right or that you must win,
obviously it is difficult to talk.
– Wendell Berry
If civilization is to survive, we must cultivate the
science of human relationships – the ability of all

peoples, of all kinds, to live together,
in the same world at peace.
– Franklin D. Roosevelt
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We need to make sure we're all working together to
change mindsets, to change attitudes, and to fight against
the bad habits that we have as a society.
– Justin Trudeau

“There’s always room for a story that can
transport people to another place.”
—J.K. Rowling
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“Good stories surprise us. They make us think and feel.
They stick in our minds and help us remember ideas and
concepts in a way that a PowerPoint crammed with bar graphs
never can.”
– Joe Lazauskas and Shane Snow,
The Storytelling Edge

CHAPTER 2
SCRUM MASTER AS A CREATIVE PERSON

“Creativity is a great motivator because it makes people
interested in what they are doing. Creativity gives hope
that there can be a worthwhile idea. Creativity gives
the possibility of some sort of achievement to everyone.
Creativity makes life more fun and more interesting.”
– Edward de Bono
Change your thoughts and you change your world.
— Norman Vincent Peale

SCRUM MASTER AS A CREATIVE PERSON | 133
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“The man whose whole life is spent in performing a few
simple operations, of which the effects are perhaps always
the same, or very nearly the same, has no occasion to exert
his understanding or to exercise his invention in finding out
expedients for removing difficulties which never occur. He
naturally loses, therefore, the habit of such exertion…”
– Adam Smith The Wealth of Nations

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Exploration is the engine that drives innovation.
Innovation drives economic growth.
So, let’s all go exploring.”
–Edith Widder

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Big ideas come from the unconscious. This is true
in art, in science, and in advertising. But your
unconscious has to be well informed, or your idea will be
irrelevant. Stuff your conscious mind with information,
then unhook your rational thought process.
— David Ogilvy

“There’s a way to do it better—find it.”
–Thomas Edison

“To turn really interesting ideas and fledgling technologies
into a company that can continue to innovate for years,
it requires a lot of disciplines.”
– Steve Jobs

The only way you survive is you continuously transform into
something else. It’s this idea of continuous transformation that
makes you an innovation company.
– Ginni Rometty

The greatest revolution in our generation
is the discovery that human beings, by changing
the inner attitudes of their minds, can change
the outer aspects of their lives.
– William James

Innovation is not the product of logical thought, although the result
is tied to logical structure
– Albert Einstein
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Innovation has nothing to do with how many
R&D dollars you have. When Apple came up with the Mac,
IBM was spending at least 100 times more on R&D.
It’s not about money. It’s about the people you have,
how you’re led, and how much you get it
– Steve Jobs
“By making a constraint beautiful, we mean seeing it as an
opportunity, not a punitive restriction, and using it as a stimulus to
see a new or a better way of achieving our ambition.”
– Adam Morgan and Mark Barden

“I think frugality drives the innovation, just like other
constraints do. One of the ways to get out of a
tight box is to invent your way out”
– Jeff Bezos

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Mindless habitual behavior is the enemy of innovation
– Rosabeth Moss Kanter

The Scrum Master Guidebook - 150 pages

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