http://passiveincome2you.com/mastery/article/the-ultimate-article-marketing-mastery
The 10 Biggest Mistakes to Avoid with Article Marketing
Learn What NOT To Do In Your Article Marketing Efforts to Ensure Your Success
I'm About To Flat Out Tell You Everything That You'll Ever Need To Know About Article Marketing
THIS Report is guaranteed to fill you in with the knowledge
and ability to go from the bottom of the search engines
to the very top... And stay there, for good!!
http://passiveincome2you.com/mastery/article/the-ultimate-article-marketing-mastery
[PassiveIncome2You.com] The 10 Biggest Mistakes to Avoid with Article Marketing
1. The 10 Biggest
Mistakes to Avoid
with Article
Marketing
Learn What NOT To Do In Your Article
Marketing Efforts to Ensure Your Success
I'm About To Flat Out Tell You Everything That You'll
Ever Need To Know About Article Marketing
THIS Report is guaranteed to fill you in with the knowledge
and ability to go from the bottom of the search engines
to the very top... And stay there, for good!!
Click here to grab your copy!
2.
Page 2 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
YOUR RIGHTS: This ebook is restricted to your personal use only. It does not come with
any other rights.
LEGAL DISCLAIMER: This ebook is protected by international copyright law and may not
be copied, reproduced, given away, or used to create derivative works without the
publisher’s express permission. The publisher retains full copyrights to this ebook.
The author has made every reasonable effort to be as accurate and complete as possible
in the creation of this ebook and to ensure that the information provided is free from
errors, however, the author/publisher/ reseller assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein and does not warrant
or represent at any time that the contents within are accurate due to the rapidly
changing nature of the Internet. Any perceived slights of specific persons, peoples, or
organizations are unintentional.
The purpose of this ebook is to educate and there are no guarantees of income, sales or
results implied. The publisher/author/reseller can therefore not be held accountable for
any poor results you may attain when implementing the techniques or when following
any guidelines set out for you in this ebook.
Any product, website, and company names mentioned in this report are the trademarks
or copyright property of their respective owners. The author/publisher/reseller are not
associated or affiliated with them in any way. Nor does the referred product, website
and company names sponsor, endorse or approve this product.
COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume
that the links contained in this ebook may be affiliate links and either the
author/publisher/reseller will earn commission if you click on them and buy the product
/ service mentioned in this ebook. However the author/publisher/reseller disclaim any
liability that may result from your involvement with any such websites/products. You
should perform due diligence before buying mentioned products or services
This constitutes the entire license agreement. Any disputes or terms not discussed in
this agreement are at the sole discretion of the publisher.
3.
Page 3 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
Table of Contents
Mistake #1: Poor Title and Summary ..................................4
Mistake #2: Plagiarism.........................................................6
Mistake #3: Targeting Wrong Keywords..............................7
Knowing your Target Demographic:............................................ 8
Level of Competition for the Keywords:...................................... 8
Dedicated Budget: ....................................................................... 9
Mistake #4: Using Heavy Vocabulary ................................10
Mistake #5: Losing Focus of the Content...........................11
Mistake #6: Writing in the Third Person............................13
Mistake #7: Using wrong tone for the article....................14
Mistake #8: Overdosing on Self Promotion.......................15
Mistake #9: Poorly written Author’s Bio and the Resource
Box.....................................................................................17
Mistake #10: Failing to Proofread .....................................18
4.
Page 4 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
Mistake #1: Poor Title and
Summary
Article writing is a rather delicate art, but once you understand the
basic requirements of its structure, it becomes easier. Having said that,
there are a lot of mistakes people tend to make when writing articles
for online publication. Before we get into the most rampant mistakes
for article writing you need to understand that even the tiniest mistake
is pronounced over the Internet.
This is because of the volume of competition for attention from the
usually time starved traffic. The only way to attract quality traffic to
your articles is by writing quality articles and the first mistake people
tend to make when writing articles is penning down a weak or
unattractive title.
The title needs to grab the attention of the reader and be interesting
enough to get the reader to read the rest of the article. Most writers
treat the title of the article as an afterthought; this is the best way to
lose any potential traffic.
Think about it this way, the average Internet user takes slightly over
three seconds to decide if they want to stay on a web‐page or not. That
is a limited amount of time to make a decision, so as you can imagine it
all boils down to a god title and summary.
6.
Page 6 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
Mistake #2: Plagiarism
Plagiarism is a copyright crime and is a great way to get your business
blacklisted from all the major search engines. This means that any
content from plagiarized or copied sites is not featured in search
results, which is the source of a lot, if not all of the traffic to web pages.
It also opens the business up for other liabilities like copyright
infringement.
There are two ways you can become the victim of plagiarism, you can
either hire a freelancer that copies content or other people can
steal/copy your content without permission. There are ways to deal
with this, like telling the freelancers you hire that you have a zero
tolerance policy for plagiarized content.
You can buy plagiarism detection software to run on your server or you
can buy plagiarism protection from websites like CopyScape
(www.copyscape.com), they have a monthly subscription plan that you
can renew as need be.
It helps you detect and duplicate content on your site and it detects
when someone else tries to duplicate the content you have. This way
you and your business are protected from plagiarism, completely.
Another factor you have to be aware of when dealing with plagiarism is
accidental copying. This happens when the competition for the niche is
high and there is some topic that all of the competition is trying to get
10.
Page 10 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
Mistake #4: Using Heavy
Vocabulary
As mentioned earlier, people have a very short time span (a little over
three seconds) to skim through a page and decide if they want to read
more or not. You have to realize this and make this your mantra. What
people do not like in online published articles are unnecessary big
words.
They are not impressed with a colorful vocabulary (or using the
thesaurus on every word) them rather feel irked or intimidated and
leave your page.
You also have to look at your target demographic and realize not only
does the traffic have a limited time to look over your articles they also
have a varying geographical and educational background. In order to
appeal to the largest cross section of the market, you will have to keep
it simple and easy to read.
Remember, you are not trying to spoof potential customers, but trying
to gain their attention and their trust through your article marketing
campaign. Therefore, it is ideal to keep it simple. There are, however,
certain article topics that require a heavy vocabulary pruning because
of the nature of the discussion.
13.
Page 13 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
Mistake #6: Writing in the
Third Person
Writing your articles in the third person as if you are a voyeur,
distances you from the issues you are trying to discuss or bring to the
audience. Writing in the third person, is a very common mistake
people tend to make when they do not have sufficient marketing
experience or background.
What you need to understand to avoid this mistake is that if you aim to
establish a lasting business relationship with someone you need to
develop a personal relationship with them. This becomes a huge
problem over the Internet, which can become pronounced if you start
writing in the third person and distancing yourself from the problems
your clients are facing.
It is great if you can add any personal experiences of your friends, but
try and add some of your own experiences with the challenges or the
products your customers are going through or looking at. Simply put, if
you are selling a muscle building exercise regime, but post articles that
detach you from product will do you no good.
Instead of writing articles about how some instructors developed this
program in a big, white laboratory; you would do well to write in the
first person and share your own experiences. This is especially helpful if
14.
Page 14 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
you can identify any challenges your target demographic faces and tell
them you have faced them too; not someone else but you, the creator
of the program.
Mistake #7: Using wrong
tone for the article
This is another rather rampant mistake when it comes to online
publications, using the wrong tone for your articles. As mentioned
earlier, there is a lack of personal connectivity in the online
marketplace so it is advisable that articles should always be written in
an open and informal/personal way.
If you think you are discussing something very technical or clinical,
even then it reads better if you can make it read more personal
through some appropriate anecdotes. There are exceptions of course,
e.g. when you are discussing some serious medical conditions, you
might need to establish a formal tone to establish our authority over
the subject.
For most niche products, it is better if you forego building the authority
and concentrate on building the relationships. The quality of your
17.
Page 17 of 19
MMiissttaakkeess ttoo AAvvooiidd wwiitthh AArrttiiccllee MMaarrkkeettiinngg
Mistake #9: Poorly
written Author’s Bio and
the Resource Box
The resource boxes where the author’s bio and primary link to your
business are published are the calling card for your business. Treat
them as such, by not stuffing them with irrelevant accomplishments or
lengthy descriptions about your business. Keep it clean, keep it simple
is the golden rule for a converting resource box.
Using adjectives or power words to describe yourself or your business
expertise is a tried and tested way of writing a good Author’s bio. It
should always be written in the third person and should include only
relevant accomplishments, avoid adding any fluff or you will have a
confused reader.
A calling card for your business should only be a glimpse of which you
are, the quality and expertise assurance will come from the article the
reader has just read. Another factor to consider is the length of the
author’s bio. It should never be too long, keep it short and you keep
the interest of the audience. If you start distracting the reader with
your history, they will probably never read through and get to the link
you want them to follow.