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1. Sarfaraz husain
Maulana Azad National Urdu University
MCA student
+91-8184811318
1

2. 2
Data Mining

3. 3
Source Materials
 Jiawei Han & Micheline Kamber, Data Mining:
Concepts and Techniques, Morgan Kaufmann,
2001.
 Tom Mitchell, Machine Learning, McGraw-Hill,
1997.
 Papers

4. 4
What is Data Mining?
 Data mining is the process of identifying
valid, novel, useful and understandable
patterns in data.
 Also known as KDD (Knowledge Discovery in
Databases).
 “We’re drowning in information, but starving for
knowledge.” (John Naisbett)

5. 5
Applications of Data Mining
 E-commerce
 Marketing and retail
 Finance
 Telecoms
 Drug design
 Process control
 Space and earth sensing
 Etc.

6. 6
The Data Mining Process
 Understanding domain, prior knowledge, and
goals
 Data integration and selection
 Data cleaning and pre-processing
 Modeling and searching for patterns
 Interpreting results
 Consolidating and deploying discovered
knowledge
 Loop

7. 7
Data Mining Tasks
 Classification
 Regression
 Probability estimation
 Clustering
 Association detection
 Summarization
 Trend and deviation detection
 Etc.

8. 8
Inductive Learning
 Inductive learning or Prediction:
 Given examples of a function (X, F(X))
 Predict function F(X) for new examples X
 Discrete F(X): Classification
 Continuous F(X): Regression
 F(X) = Probability(X): Probability estimation

9. 9
Widely-used Approaches
 Decision trees
 Rule induction
 Bayesian learning
 Neural networks
 Genetic algorithms
 Instance-based learning
 Etc.

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Components of a Data Mining
System
 Representation
 Evaluation
 Search
 Data management
 User interface

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 Data warehousing and OLAP
 Decision trees
 Rule induction
 Bayesian learning
 Neural networks
 Genetic algorithms

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Topics for this Quarter (Slide 2 of 2)
 Model ensembles
 Instance-based learning
 Learning theory
 Association rules
 Clustering

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Data Warehousing and OLAP
 What is a data warehouse?
 A multi-dimensional data model
 Data warehouse architecture
 Data warehouse implementation
 Extensions of data cubes
 From data warehousing to data mining

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What is a Data Warehouse?
 Defined in many different ways, but not rigorously.
 A decision support database that is maintained
separately from the organization’s operational
database
 Support information processing by providing a solid
platform of consolidated, historical data for analysis.
 “A data warehouse is a subject-oriented, integrated,
time-variant, and nonvolatile collection of data in support
of management’s decision-making process.”—W. H.
Inmon
 Data warehousing:
 The process of constructing and using data
warehouses

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Data Warehouse—Subject-Oriented
 Organized around major subjects, such as customer,
product, sales.
 Focusing on the modeling and analysis of data for
decision makers, not on daily operations or transaction
processing.
 Provide a simple and concise view around particular
subject issues by excluding data that are not useful in the
decision support process.

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Data Warehouse—Integrated
 Constructed by integrating multiple, heterogeneous
data sources
 relational databases, flat files, on-line transaction
records
 Data cleaning and data integration techniques are
applied.
 Ensure consistency in naming conventions,
encoding structures, attribute measures, etc. among
different data sources

E.g., Hotel price: currency, tax, breakfast covered, etc.
 When data is moved to the warehouse, it is
converted.

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Data Warehouse—Time Variant
 The time horizon for the data warehouse is significantly
longer than that of operational systems.
 Operational database: current value data.
 Data warehouse data: provide information from a
historical perspective (e.g., past 5-10 years)
 Every key structure in the data warehouse
 Contains an element of time, explicitly or implicitly
 But the key of operational data may or may not contain
“time element”.

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Data Warehouse—Non-Volatile
 A physically separate store of data transformed from the
operational environment.
 Operational update of data does not occur in the data
warehouse environment.
 Does not require transaction processing, recovery,
and concurrency control mechanisms
 Requires only two operations in data accessing:

initial loading of data and access of data.

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Data Warehouse vs. Heterogeneous DBMS
 Traditional heterogeneous DB integration:
 Build wrappers/mediators on top of heterogeneous databases
 Query driven approach

When a query is posed to a client site, a meta-dictionary is
used to translate the query into queries appropriate for
individual heterogeneous sites involved, and the results are
integrated into a global answer set

Complex information filtering, compete for resources
 Data warehouse: update-driven, high performance
 Information from heterogeneous sources is integrated in advance
and stored in warehouses for direct query and analysis

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Data Warehouse vs. Operational DBMS
 OLTP (on-line transaction processing)
 Major task of traditional relational DBMS
 Day-to-day operations: purchasing, inventory, banking,
manufacturing, payroll, registration, accounting, etc.
 OLAP (on-line analytical processing)
 Major task of data warehouse system
 Data analysis and decision making
 Distinct features (OLTP vs. OLAP):
 User and system orientation: customer vs. market
 Data contents: current, detailed vs. historical, consolidated
 Database design: ER + application vs. star + subject
 View: current, local vs. evolutionary, integrated
 Access patterns: update vs. read-only but complex queries

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OLTP vs. OLAP
OLTP OLAP
users clerk, IT professional knowledge worker
function day to day operations decision support
DB design application-oriented subject-oriented
data current, up-to-date
detailed, flat relational
isolated
historical,
summarized, multidimensional
integrated, consolidated
usage repetitive ad-hoc
access read/write
index/hash on prim. key
lots of scans
unit of work short, simple transaction complex query
# records accessed tens millions
#users thousands hundreds
DB size 100MB-GB 100GB-TB
metric transaction throughput query throughput, response

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Why Separate Data Warehouse?
 High performance for both systems
 DBMS— tuned for OLTP: access methods, indexing,
concurrency control, recovery
 Warehouse—tuned for OLAP: complex OLAP queries,
multidimensional view, consolidation.
 Different functions and different data:
 missing data: Decision support requires historical data
which operational DBs do not typically maintain
 data consolidation: DS requires consolidation
(aggregation, summarization) of data from
heterogeneous sources
 data quality: different sources typically use inconsistent
data representations, codes and formats which have to
be reconciled

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Data Warehousing and OLAP
 What is a data warehouse?
 A multi-dimensional data model
 Data warehouse architecture
 Data warehouse implementation
 Extensions of data cubes
 From data warehousing to data mining

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From Tables and
Spreadsheets to Data Cubes
 A data warehouse is based on a multidimensional data model
which views data in the form of a data cube
 A data cube, such as sales, allows data to be modeled and viewed
in multiple dimensions
 Dimension tables, such as item (item_name, brand, type), or
time(day, week, month, quarter, year)
 Fact table contains measures (such as dollars_sold) and keys
to each of the related dimension tables
 In data warehousing literature, an n-D base cube is called a base
cuboid. The topmost 0-D cuboid, which holds the highest-level of
summarization, is called the apex cuboid. The lattice of cuboids
forms a data cube.

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Cube: A Lattice of Cuboids
all
time item location supplier
time,item time,location
time,supplier
item,location
item,supplier
location,supplier
time,item,location
time,item,supplier
time,location,supplier
item,location,supplier
time, item, location, supplier
0-D(apex) cuboid
1-D cuboids
2-D cuboids
3-D cuboids
4-D(base) cuboid

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Conceptual Modeling of
Data Warehouses
 Modeling data warehouses: dimensions & measures
 Star schema: A fact table in the middle connected to a
set of dimension tables
 Snowflake schema: A refinement of star schema
where some dimensional hierarchy is normalized into a
set of smaller dimension tables, forming a shape
similar to snowflake
 Fact constellations: Multiple fact tables share
dimension tables, viewed as a collection of stars,
therefore called galaxy schema or fact constellation

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Example of Star Schema
time_key
day
day_of_the_week
month
quarter
year
time
location_key
street
city
province_or_street
country
location
Sales Fact Table
time_key
item_key
branch_key
location_key
units_sold
dollars_sold
avg_sales
Measures
item_key
item_name
brand
type
supplier_type
item
branch_key
branch_name
branch_type
branch

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Example of Snowflake Schema
time_key
day
day_of_the_week
month
quarter
year
time
location_key
street
city_key
location
Sales Fact Table
time_key
item_key
branch_key
location_key
units_sold
dollars_sold
avg_sales
Measures
item_key
item_name
brand
type
supplier_key
item
branch_key
branch_name
branch_type
branch
supplier_key
supplier_type
supplier
city_key
city
province_or_street
country
city

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Example of Fact Constellation
time_key
day
day_of_the_week
month
quarter
year
time
location_key
street
city
province_or_street
country
location
Sales Fact Table
time_key
item_key
branch_key
location_key
units_sold
dollars_sold
avg_sales
Measures
item_key
item_name
brand
type
supplier_type
item
branch_key
branch_name
branch_type
branch
Shipping Fact Table
time_key
item_key
shipper_key
from_location
to_location
dollars_cost
units_shipped
shipper_key
shipper_name
location_key
shipper_type
shipper

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Measures: Three Categories
 distributive: if the result derived by applying the function to
n aggregate values is the same as that derived by
applying the function on all the data without partitioning.

E.g., count(), sum(), min(), max().
 algebraic: if it can be computed by an algebraic function
with M arguments (where M is a bounded integer), each
of which is obtained by applying a distributive aggregate
function.

E.g., avg(), min_N(), standard_deviation().
 holistic: if there is no constant bound on the storage size
needed to describe a subaggregate.

E.g., median(), mode(), rank().

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A Concept Hierarchy: Dimension (location)
all
Europe North_America
MexicoCanadaSpainGermany
Vancouver
M. WindL. Chan
...
......
... ...
...
all
region
office
country
TorontoFrankfurtcity

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Specification of Hierarchies
 Schema hierarchy
day < {month < quarter; week} < year
 Set_grouping hierarchy
{1..10} < inexpensive

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Multidimensional Data
 Sales volume as a function of product, month,
and region
ProductRegion
Month
Dimensions: Product, Location, Time
Hierarchical summarization paths
Industry Region Year
Category Country Quarter
Product City Month Week
Office Day

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A Sample Data Cube
Total annual sales
of TV in U.S.A.Date
Product
Country
sum
sum
TV
VCR
PC
1Qtr 2Qtr 3Qtr 4Qtr
U.S.A
Canada
Mexico
sum

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Cuboids Corresponding to the Cube
all
product date country
product,date product,country date, country
product, date, country
0-D(apex) cuboid
1-D cuboids
2-D cuboids
3-D(base) cuboid

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Browsing a Data Cube
 Visualization
 OLAP capabilities
 Interactive manipulation

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Typical OLAP Operations
 Roll up (drill-up): summarize data
 by climbing up hierarchy or by dimension reduction
 Drill down (roll down): reverse of roll-up
 from higher level summary to lower level summary or detailed
data, or introducing new dimensions
 Slice and dice:
 project and select
 Pivot (rotate):
 reorient the cube, visualization, 3D to series of 2D planes.
 Other operations
 drill across: involving (across) more than one fact table
 drill through: through the bottom level of the cube to its back-
end relational tables (using SQL)

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A Starnet Query Model
Shipping Method
AIR-EXPRESS
TRUCK
ORDER
Customer Orders
CONTRACTS
Customer
Product
PRODUCT GROUP
PRODUCT LINE
PRODUCT ITEM
SALES PERSON
DISTRICT
DIVISION
OrganizationPromotion
CITY
COUNTRY
REGION
Location
DAILYQTRLYANNUALY
Time
Each circle is
called a footprint

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Data Warehousing and OLAP
 What is a data warehouse?
 A multi-dimensional data model
 Data warehouse architecture
 Data warehouse implementation
 Extensions of data cubes
 From data warehousing to data mining

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Data Warehouse Design Process
 Choose the grain (atomic level of data) of the business
process
 Choose a business process to model, e.g., orders,
invoices, etc.
 Choose the dimensions that will apply to each fact table
record
 Choose the measure that will populate each fact table
record

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Multi-Tiered ArchitectureMulti-Tiered Architecture
Data
Warehouse
Extract
Transform
Load
Refresh
OLAP Engine
Analysis
Query
Reports
Data mining
Monitor
&
Integrator
Metadata
Data Sources Front-End Tools
Serve
Data Marts
Operational
DBs
other
source
s
Data Storage
OLAP Server

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Three Data Warehouse Models
 Enterprise warehouse
 collects all of the information about subjects spanning
the entire organization
 Data Mart
 a subset of corporate-wide data that is of value to a
specific groups of users. Its scope is confined to
specific, selected groups, such as marketing data mart

Independent vs. dependent (directly from warehouse) data mart
 Virtual warehouse
 A set of views over operational databases
 Only some of the possible summary views may be
materialized

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Data Warehouse Development:
A Recommended Approach
Define a high-level corporate data model
Data
Mart
Data
Mart
Distributed
Data Marts
Multi-Tier Data
Warehouse
Enterprise
Data
Warehouse
Model refinementModel refinement

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OLAP Server Architectures
 Relational OLAP (ROLAP)
 Use relational or extended-relational DBMS to store and manage
warehouse data and OLAP middle ware to support missing pieces
 Include optimization of DBMS backend, implementation of
aggregation navigation logic, and additional tools and services
 greater scalability
 Multidimensional OLAP (MOLAP)
 Array-based multidimensional storage engine (sparse matrix
techniques)
 fast indexing to pre-computed summarized data
 Hybrid OLAP (HOLAP)
 User flexibility, e.g., low level: relational, high-level: array
 Specialized SQL servers
 specialized support for SQL queries over star/snowflake schemas

45. 45
Data Warehousing and OLAP
 What is a data warehouse?
 A multi-dimensional data model
 Data warehouse architecture
 Data warehouse implementation
 Extensions of data cubes
 From data warehousing to data mining

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Efficient Data Cube Computation
 Data cube can be viewed as a lattice of cuboids
 The bottom-most cuboid is the base cuboid
 The top-most cuboid (apex) contains only one cell
 How many cuboids in an n-dimensional cube with L
levels?
 Materialization of data cube
 Materialize every (cuboid) (full materialization), none
(no materialization), or some (partial materialization)
 Selection of which cuboids to materialize

Based on size, sharing, access frequency, etc.
)1
1
( +∏
=
=
n
i
iLT

47. 47
Cube Operation
 Transform it into SQL-like language (with new operator
cube by, introduced by Gray et al.’96)
SELECT item, city, year, SUM (amount)
FROM SALES
CUBE BY item, city, year
 Need compute the following Group-Bys
(item, city, year),
(item, city), (item, year), (city, year),
(item), (city), (year)
()
(item)(city)
()
(year)
(city, item) (city, year) (item, year)
(city, item, year)

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Efficient Processing of OLAP Queries
 Determine which operations should be performed on the
available cuboids:
 transform drill, roll, etc. into corresponding SQL and/or
OLAP operations, e.g, dice = selection + projection
 Determine to which materialized cuboid(s) the relevant
operations should be applied.
 Exploring indexing structures and compressed vs. dense
array structures in MOLAP

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Metadata Repository
 Meta data is the data defining warehouse objects. It has the following
kinds
 Description of the structure of the warehouse

schema, view, dimensions, hierarchies, derived data defn, data mart
locations and contents
 Operational meta-data

data lineage (history of migrated data and transformation path),
currency of data (active, archived, or purged), monitoring information
(warehouse usage statistics, error reports, audit trails)
 The algorithms used for summarization
 The mapping from operational environment to the data warehouse
 Data related to system performance
 Business data

business terms and definitions, ownership of data, charging policies

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Data Warehouse Back-End Tools and
Utilities
 Data extraction:
 get data from multiple, heterogeneous, and external
sources
 Data cleaning:
 detect errors in the data and rectify them when
possible
 Data transformation:
 convert data from legacy or host format to warehouse
format
 Load:
 sort, summarize, consolidate, compute views, check
integrity, and build indicies and partitions
 Refresh
 propagate the updates from the data sources to the
warehouse

51. 51
Data Warehousing and OLAP
 What is a data warehouse?
 A multi-dimensional data model
 Data warehouse architecture
 Data warehouse implementation
 Extensions of data cubes
 From data warehousing to data mining

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Discovery-Driven Exploration of Data
Cubes
 Hypothesis-driven: exploration by user, huge search space
 Discovery-driven (Sarawagi et al.’98)
 pre-compute measures indicating exceptions, guide user in the
data analysis, at all levels of aggregation
 Exception: significantly different from the value anticipated,
based on a statistical model
 Visual cues such as background color are used to reflect the
degree of exception of each cell
 Computation of exception indicator (modeling fitting and
computing SelfExp, InExp, and PathExp values) can be
overlapped with cube construction

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Examples: Discovery-Driven Data
Cubes

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Complex Aggregation at Multiple
Granularities: Multi-Feature Cubes
 Multi-feature cubes (Ross, et al. 1998): Compute complex queries
involving multiple dependent aggregates at multiple granularities
 Ex. Grouping by all subsets of {item, region, month}, find the
maximum price in 1997 for each group, and the total sales among all
maximum price tuples
select item, region, month, max(price), sum(R.sales)
from purchases
where year = 1997
cube by item, region, month: R
such that R.price = max(price)
 Continuing the last example, among the max price tuples, find the
min and max shelf life, and find the fraction of the total sales due to
tuple that have min shelf life within the set of all max price tuples

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Data Warehousing and OLAP
 What is a data warehouse?
 A multi-dimensional data model
 Data warehouse architecture
 Data warehouse implementation
 Extensions of data cubes
 From data warehousing to data mining

56. 56
Data Warehouse Usage
 Three kinds of data warehouse applications
 Information processing

supports querying, basic statistical analysis, and reporting
using crosstabs, tables, charts and graphs
 Analytical processing

multidimensional analysis of data warehouse data

supports basic OLAP operations, slice-dice, drilling,
pivoting
 Data mining

knowledge discovery from hidden patterns

supports associations, constructing analytical models,
performing classification and prediction, and presenting the
mining results using visualization tools.

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From Online Analytical Processing
to Online Analytical Mining (OLAM)
 Why online analytical mining?
 High quality of data in data warehouses

DW contains integrated, consistent, cleaned data
 Available information processing structure surrounding data
warehouses

ODBC, OLEDB, Web accessing, service facilities, reporting
and OLAP tools
 OLAP-based exploratory data analysis

mining with drilling, dicing, pivoting, etc.
 On-line selection of data mining functions

integration and swapping of multiple mining functions,
algorithms, and tasks.
 Architecture of OLAM

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An OLAM Architecture
Data
Warehouse
Meta
Data
MDDB
OLAM
Engine
OLAP
Engine
User GUI API
Data Cube API
Database API
Data cleaning
Data integration
Layer3
OLAP/OLAM
Layer2
MDDB
Layer1
Data
Repository
Layer4
User Interface
Filtering&Integration Filtering
Databases
Mining query Mining result

59. 59
Summary
 Data warehouse
 A subject-oriented, integrated, time-variant, and nonvolatile collection of
data in support of management’s decision-making process
 A multi-dimensional model of a data warehouse
 Star schema, snowflake schema, fact constellations
 A data cube consists of dimensions & measures
 OLAP operations: drilling, rolling, slicing, dicing and pivoting
 OLAP servers: ROLAP, MOLAP, HOLAP
 Efficient computation of data cubes
 Partial vs. full vs. no materialization
 Multiway array aggregation
 Bitmap index and join index implementations
 Extensions of data cubes
 Discovery-drive and multi-feature cubes
 From OLAP to OLAM (on-line analytical mining)