The first European edition of the Gartner IT Financial, Procurement & Asset Management Summit taking place Sept 28-29 in London, will gather hundreds of IT Asset management, procurement and IT finance leaders to learn and share the latest trends, best practices and advice on software licensing, contract negotiation, cloud and virtualization impact on cost and procurement, and many other related topics. More information and registration at www.europe.gartner.com/itam

1. Gartner IT Financial, Procurement & Asset Management Summit Alexa Bona, Research VP Pascal Winckel, Sr Program Director

2. 2 "A billion here, a billion there – sooner or later it adds up to real money.” Senator Everett Dirksen

4. Procurement Managers

5. IT Financial Managers & Controllers

6. IT Negotiators

7. Information mgrs and architects

8. Technology Managers

9. Leaders involved in IT finance, budgeting, software licensing, contract negotiations3

11. Implement/manage flexible infrastructure is #1 priority for CIOs

12. Implement Cloud solutions is #1 CIO tech prioritySource: pre-event survey (186 respondents)

13. 5 Key IT Financial, Procurement & Asset Management challenges…. 1. Cost optimization & reduction: better understanding assets is critical “Low hanging fruit” cost savings are over Upfront costs only 25% of total costs, so end-to-end asset management is critical Few IT organizations fully understand the longevity and the lifecycle of their assets. 2. Clients are struggling to negotiate with major software vendors - Vendor consolidation makes it harder to negotiate - Vendor “lock-in” is a major problem even for large clients - Spend with major 4 software vendors can eat up to 20% of TOTAL IT Budget! 3. Costly software audits on the rise Audited organizations went from 30% to 60% between 2005 and 2010 4. New trends are having a major impact on ITAM, ITFM, procurement Cloud, virtualization, consumerization impact IT Asset costs, variables, budgeting What is the REAL cost of cloud, virtualization, consumerization? Contracts, licensing, negotiation with cloud vendors is radically different 5. Success depends on good organization, processes, and collab

15. How to Reduce the Total Cost of Ownership of Applications

16. 3 TrackSessions on major vendor negotiation with Oracle, IBM, Microsoft

17. Contract Negotiation Clinics: IBM, MS, Oracle, SAP, VMWare

18. Tutorial: software negotiation

19. To the Point: Auditing the Vendor Software Audit Process

20. Workshop: Managing Audits

21. How Will New Technologies Change the Way We Do Procurement and IT Asset Management?

22. An IT Procurement Guide to the Real Costs and Risks of Cloud Contracting

23. Contain Virtualization Licensing, Maintenance and Support Costs with SAM

24. Tutorial: Process Design and Implementation: The Roots of a Good ITAM Program

25. Defining IT Financial Management: Roles, Goals and Best Practices

26. Communicating the Risks & Rewards of SAM to Stakeholders

27. Workshop:Getting Your Message Across6

29. Program Highlights - Keynotes Guru Keynote: Networking with Ease Nisha Pillai, BBC Anchor Align, Communicate and Execute: Defining Success in IT Finance, Procurement & Asset Management Bill Snyder What the CEO and the Board expect from the CIO and IT Mark Raskino Guest Keynote: Louise McCarthy, HM Revenue & Customs How will new technologies change the way we do Procurement and IT Asset Management? Alexa Bona

31. Procurement best practices

32. Intro to procurement & sourcing technologies

33. Innovative Procurement

34. Oracle Negotiation

35. Microsoft Negotiation

36. IBM Negotiation

38. ITAM program design and processes

39. Software audits

40. ITAM Maturity

41. ITAM Tools & Analytics

42. SAM & Virtualization

43. Communicating SAM benefits & risks

44. Case Study: Givaudan

46. WS:Managing Audits

48. IT Financial Mgmt roles & goals

49. Budgets & Forecasting

50. Chargebacks

51. Effective vendor mgmt

52. Reducing Apps TCO

53. Case Study: MerckVirtual tracks: Foundational/Advanced, Strategic/Practical, Roles, Initiatives…

54. Additional delegate benefits FREE NEW Poster “Gartner Roadmap to IT Financial, Procurement & Asset Management FREE Online Access to Events on Demand Videos+slides+transcription of all Gartner and selected guest sessions 10

55. Contacts Alexa Bona, Conference Chair alexa.bona@gartner.com Pascal Winckel Sr Program Director pascal.winckel@gartner.com Kate Birinder Marketing Manager kate.birinder@gartner.com Peter Hogben, Sponsorship Sales peter.hogben@gartner.com Matt Broadway, Sponsorship Sales matt.broadway@gartner.com 11