The document provides information on setting up a content marketing information system (MIS) with 3 main sections: 1) Sources of information from emails, alerts, websites, blogs, LinkedIn groups, and meetings which provide over 2500 messages/month. 2) Storing and organizing information in Evernote, Excel, personal blog and wiki, and contacts list of over 6000 people. 3) Using the information on the company website, e-newsletter, blog, LinkedIn, and for custom market intelligence reports and monthly market updates as well as preparation for meetings and events.

1. MARKETING
INFORMATION
SYSTEM
Laszlo Klucs - CBI
SET UP YOUR CONTENT MIS
Foundation for marketing
Tagging
Rating
Commenting
Updating
Opinion
Context
Analysis
Organise
Store
Create
1 SOURCES OF INFORMATION
Messages go to a dedicated e-mail account
Google
Alerts
2500
messages/month
Useful
websites &
blogs
100 subscriptions

2. LinkedIn
& Groups
Contacts
Feedly
50 resources
DocStoc
Regular search
SlideShare
Regular search
CBI MI platform
Regular search
Meetings & (trade) events
15+ every year

3. 2 STORING AND ORGANISING
Evernote
List of Contacts
6000+
MS Excel
Personal Blog & WIKI
For my eyes only
3 USING INFORMATION

4. Website
&
E-newsletter
Blog
LinkedIn
& Groups
Paid or internal
services
Custom Market Intelligence
Monthly market update
PREPARATION
Meetings & (trade) events
Laszlo Klucs
Senior Consultant,
Software Services & Outsourcing
e: info@prodea.nl
w: www.prodea.nl