If you are considering a new website design then “B2B Website Design Using WordPress” is meant for you. Join Brainrider for this practical "how-to" review of B2B website design using WordPress to help attract, nurture and qualify more prospects.

1. B2B Website Design
Using WordPress
A Better B2B Marketing Clinic
@Brainrider
Scott Armstrong is your presenter today.
He is a founding partner at Brainrider
where he specializes in
better B2B marketing.
Go to brainrider.com/b2b_cheatsheets
to download today’s presentation and content cheat sheet

2. WordPress is the standard
Content Management System
2
-Why a Content
Management System
-Why WordPress as
CMS
http://trends.builtwith.com/cms

3. WordPress User Experience
3

4. 5 Steps To A Better B2B Website
4
Prioritize your objectives
Organize your website to
target what your
customers want to know
Design page layouts
based on your objectives
Define your functional
requirements & plugins
Budgeting

5. Prioritize Your Objectives
5
Attracting Prospects
Acquiring Prospects
Sales Readiness Qualification
Nurturing

6. Customers Look For What They Want To Know
6
Not What You Want To Tell Them

7. Organize Your Website To Target What
Your Customers Want To Know

8. Page Layout Best Practice
8
32
1

9. What The Visitor Sees First
9

10. Branding/Home
Secondary
Navigation
Primary Navigation
Main Message:
(Objective #1)
Engagement Content
(Objective #2)
Search
Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold
Gigantic Footer:
SEO copy, Credentials, bottom nav, legal, contact us privacy
Optional:
Secondary
Message
(Objective #3)
Prioritize Your Page Layouts By Objective
10
• Content prioritized
by objectives
• Follow eye-path best
practice
• Stay above the fold
because 70% or
more of your visitors
will not get below it
• Include Search
Engine Optimization
copy
• Highlight your most
effective calls to
action

11. WordPress Functional Requirements
To Consider
• Built-in SEO: Yoast
• Lead Generation Sidebars: Custom Sidebars
• Migration and 301 redirects: Redirection
• Pardot integration: tracking code and landing page
template
• Breadcrumb: NavXT
• Webpage Management: CMS Tree Page View
• Responsive Design: coding or themes
• Multi-language: WPML
11

12. Real B2B Website Budget Numbers:
$27,000 – $110,000
Budget Line Item Cost Range
Discovery & Requirements Brief N/C
Site Design & Coding $6,500 – $12,000+
Site Architecture, Wireframes & Templates $3,000 – $10,000+
Content Planning & Development $13,000 – $36,000+
Content Loading $1,500 – $3,000+
Multilingual Site Versions $10,000 – $25,000+
Technology Integration $3,000 – $20,000+
Search Engine Optimization N/C
12

13. Resources For Better B2B Marketing
For more helpful B2B Marketing content, visit:
Resources: brainrider.info
Articles: brainrider.com/blog
@Brainrider
www.linkedin.com/company/brainrider
Scott@Brainrider.com
Evaluate your Content, Website, & Programs with our
Free Better B2B Marketing Checklist or a
free 20-minute consultation
Go to brainrider.com/b2b_cheatsheets
to download today’s presentation and planning roadmap