NMIMS Answer Sheet Dec 2022-Maria, the HR Head of ‘Aztec Tech Solutions Ltd’ assigned the task of assessing the human resource planning to the HR Department. However, his team informed him that this assessment is not going well as they had expected

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Management Theory and Practice
1. You are hired as a trainer by Sachin Ethanol, a newly setup organization
dealing in manufacturing Ethanol from Sugarcane residue. The CEO wants you
to train the newly recruited management trainees about the Principles of
Management. Explain the principles of Management to these newly recruited
employees by taking the help of Henri Fayol’s 14 Principles of Management?
2. The newly set up management team is divided in their deliberation on a
certain topic and require your help. The core area of this discussion is whether
Management is an Art or a Science. As the chairman of the forum, can you
throw some light on whether Management is an art or a science or both and
Why?
3. Lemon Tree, a famous hotel chain in India is losing its market share to its
peers. The major reasons contributing to the same is that there is a lot of conflict
in the organization due to which correct and timely decisions are not being
taken. The company has hired you as a consultant to understand and solve this
issue
a. Explain the different types of Conflicts that can arise in an organization?
b. Explain what strategies can be used by Lemon Tree to resolve these
conflicts?
NMIMS Assignment Solution Dec 2022
Marketing Management
1. A company provides consultancy to all its clients on the Pricing of their
products. M/s Herbal Life sells various types of FMCG products in the urban
market. They sell toothpaste, multi-vitamin ayurvedic tablets, chia seeds, tulsi
tea, herbal soap, shampoo, etc. The company has asked you to present various

types of Product Mix pricing and price adjustment strategies so that it can help
them in taking pricing decisions for their range of products.
2. Elaborate on various types of promotion mix that you will use for the Herbal
Life products (as explained in the first question). The main idea behind the
promotion is that it should become a household product like Patanjali or Dabur.
(10 Marks)
3. a. Mr. Raj is planning to purchase a new phone with the latest features.
Explain various steps involved for Raj in the decision process. (5 Marks)
3. b. Global Stock is an online app for the purchase of international stocks from
the international market. Explain and elaborate any five ways through which
you will promote the app online.
Organisational Behaviour
1. Amar works for an IT company as a project coordinator. His boss, Ajay is
very adamant and wants the work to be done according to his way without even
considering anyone’s perspective. If Amar commits any minor mistake also he
is reprimanded in front of the entire team. Ajay wants Amar to stay late beyond
office hours, even when his work is complete. Consider the given situation and
explain the pitfalls in leadership shown by Ajay.
2. Sameer works as a team leader in a multinational company. Whenever his
team member performs well, goes out of his way to serve the client he awards
them. The award can be a gift voucher or an appreciation mail. Sameer also
encourages good behaviour by removing or handling well the situation which
may lead to undesirable behaviour. Because of this practice it was the best
performing team in the office. Analyse the situation and explain the elements of
reinforcement used by Sameer.

3. Case:
Renita Parker was a trainer for a Tasty Tummy multinational company, in
FMCG business. She worked brilliantly with the executives on their writing and
helped them to feel more confident about it. Renita worked with top executives
as well as the shop floor level. She realized that teaching the shop floor
employees was her call and she wanted to work more with them. Renita was
paid quite high as majorly she was dealing with the top executives.
Renita met Mark, her supervisor and explained to him that she wanted to be
associated in teaching and training the shop floor employees because many of
them could not write anything other their names. She also agreed to work on
reduced salary and started offering English classes as an added benefit to them.
Although the classes took some man hours of the employees but their
productivity increased and even some of them began to apply for supervisory
positions
a. What content theories would explain why Renita was unhappy despite her
high income?
b. Renita seems to have drifted into being a teacher. Given her needs and
motivations, do you think teaching is an appropriate profession for her?
Financial Accounting & Analysis
1. Prepare the journal by recording the following transactions
3-Dec Mrs. Veena started business by introducing cash Rs5000 and
Rs
500000 as transfer from her saving bank accountin the
business

5-Dec She Purchased furniture worth Rs 60000, 50% payment made
through the bank account of the business and the rest amount
is payable
7-Dec She purchased goods for sale, costing her Rs 315000 and made
the payment through the business bank account
8-Dec She sold off the entire goods at Rs 500000
10-Dec She paid rent, electricity, salary to employees Rs10000 of each
type of expense through the bank account
2. Preparing the profit and loss account is a lengthy but at the same time
interesting task. You need a lot of information to prepare the profit and loss
statement. Discuss any five essential components out of the total eight
components which contributes in preparing the profit and loss statement.
3. Following are the particulars available for Z and X, LLP
Particulars (Rs in ‘000)
retained earnings 860
accounts receivable 250
supplies 150
salaries payable 150
equipment 1500
unearned revenue 200
accounts payable 540
cash 550
prepaid insurance 300
common stock 1000

a. Prepare T Form Balance Sheet out of the details as shared in the table
b. Define and calculate the current ratio, Discuss the significance of this ratio.
Business Economics
1. Demand forecasting in an organisations plays a vital role in business
organisations. It provides reasonable data for the organization's capital
investment and expansion decision. Keeping the above statement in
consideration. Discuss the various steps involved in demand forecasting
2. From the given hypnotical table Calculate Total Cost, Average Fixed Cost,
Average Variable cost and Marginal Cost.
Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Cost
Marginal
Cost
0 100 0
1 100 20
2 100 30
3 100 40
4 100 50
5 100 60
3. a. Suppose the monthly income of an individual increases from Rs 20,000 to
Rs 25,000 which increases his demand for clothes from 40 units to 60 units.
Calculate the income elasticity of demand.

3. b. Assume that a business firm sells a product at the price of Rs 500. The firm
has decided to reduce the price of the product to Rs 400. Consequently, the
demand for the product is raised from 20,000 units to 25,000 units. Calculate
the price elasticity of demand.
Information Systems for Managers
1. Farokh Motorwala is the CTO at D'Costa Spirits in Hyderabad, which has
just celebrated its 30th Anniversary. The CEO has just announced an ambitious
growth program for the firm. Farokh is therefore keen to is keen to revamp the
firm's IT Infrastructure and align it to the Corporate Strategy. In this context.
What are the questions re: IT Infra for Farokh – The Business Needs & The
Tech Issues?
2. Bharat Petroleum Corporation Limited (BPCL) is an Indian government-
owned oil and gas explorer and producer. BPCL's CEO is K. Padmakar. In this
role, what is the Focus of the CEO’s role (i.e. Objectives, Kinds of Decisions,
information needed, Timeframes etc.)? What are the Primary IS & Supporting
IS Used (Description Data Types, Kind of Data, Type of Processing, which
provides data to these IS)?
3. Jennifer Roberts has just been hired as the CIO at Hawthorne Investments.
During her interview, Vijay Ananth, the CEO, had tasked Jennifer with the
responsibility of revamping the firm’s IT Infrastructure. Now that Jennifer has
come onboard, she is keen to get started on the Infra Revamp initiative and has
targeted BYOD as her first initiative. a. What is BYOD? Explain the three (3)
levels of BYOD?
b. What are the Pros & Cons (2 each) of BYOD?

Essentials of HRM
1. ‘Sundaram Ltd’ is an electronics company in Chandigarh. The top
management plans to open new branches pan India so they want to create a
dynamic human resource department for managing employee functions. You
have been appointed as their VP - HR. Explain to the top management, what
will be the scope of your department in this expansion. Give some examples in
the context of this company.
2. An FMCG company wants to focus on improving the structure of the human
resource department. They have hired you as an HR advisor for this purpose.
Suggest what should be the various activities under the new sub divisions in the
HR Department. Elaborate them with corporate examples.
3. Maria, the HR Head of ‘Aztec Tech Solutions Ltd’ assigned the task of
assessing the human resource planning to the HR Department. However, his
team informed him that this assessment is not going well as they had expected.
Keeping this context in mind, answer the following:
a. Explain the process of human resource planning. Give some examples also.
b. Discuss the qualitative methods for Human Resource Demand forecasting,
that the company can utilize. Which one do you think is best suited for this
company?
Operations Management
1. What are various decision criteria for deciding a location for a business
setup? Explain these decision criteria with reference to a location decision for
setting up a Healthcare setup (assume a healthcare setup type of your choice).

2. Explain in detail the various types of plant layout concepts that area available
in operations management. Give examples on where each of these types can be
employed respectively. Briefly explain a layout applicable for a Restaurant
format, highlighting the good points and bottlenecks, if any.
3. The Education Sector is a good example wherein the operations involves the
involvement of the “core teaching function” to be coordinating and working in
sync with other departments. With reference to the education sector discuss the
following aspects of operations in an Educational setup
a. Explain the role of an Operations Managers in their interface with other
functions in the institute. Give relevant examples
b. Define Quality and list and discuss in brief the various dimensions of quality
in operations
Decision Science
1. Your favorite team Garuda is in the final season of Indian Premier League.
Raj Kaul, an expert has assigned a probability of 60% that Garuda will win
based on his study of the current scenario. Past records indicate that when teams
win the championship, they win the first game of the series 70% of the time.
When they lose the series, they win the first game 25% of the time. The first
game is over; your team has lost. What is the probability that it will win the
series?
Note:
draw the diagram in Word, PowerPoint etc.

2. Run Regression Analysis based on the given Data.
1. Calculate the Line of regression Y on X (Don’t use Excel, calculate
manually)
2. What is b1 telling you about the relationship?
Shivani Raje is making Kakhra and selling online via e-commerce websites.
Recently she is looking for some insights for improvising the quality of her
product. She thought of survey, she asked her recent customers about the quality
of the product and their satisfaction level towards the same. Her scale is 1 to 5.
Higher the score higher the satisfaction/ quality and lower score value indicates
lower level of satisfaction and poor quality.
Customer Satisfaction score
(Y)
Quality Ratings given by Customer
(X)
5
5
5
5
5
5
5
5
4
4
4
4
4
4
4
5
5
4
4
5
5
3
5
4
4
4
4
3
3
4

4
3
3
3
3
2
2
1
1
1
1
1
2
3
3
3
2
2
2
1
1
1
3
1
Note: You are advised to calculate manually, do not use software.
3. a. Calculate the Relative Frequency based on the following Data and using
‘Relative frequency’
discuss the data by choosing appropriate graph.
Data: District wise Micro, Small and Medium Enterprises
State Name District Name Total MSMEs
TRIPURA WEST TRIPURA 2915
TRIPURA SOUTH TRIPURA 586
TRIPURA DHALAI 439
TRIPURA NORTH TRIPURA 854
TRIPURA KHOWAI 514
TRIPURA UNAKOTI 447
TRIPURA SEPAHIJALA 383

TRIPURA GOMATI 513
Data Source: Data.gov.in
Note:
general
instructions for writing assignment.
3. b.
1. Analyze the following data and show the top 2 districts using Bar chart.
2. Calculate the median and provide the list of districts above median value.
State Name District Name Number of Micro, Small
and Medium Enterprises
ANDHRA PRADESH SRIKAKULAM 10895
ANDHRA PRADESH VIZIANAGARAM 30186
ANDHRA PRADESH VISAKHAPATNAM 29070
ANDHRA PRADESH EAST GODAVARI 26546
ANDHRA PRADESH WEST GODAVARI 33541
ANDHRA PRADESH KRISHNA 23231
ANDHRA PRADESH GUNTUR 25479
ANDHRA PRADESH PRAKASAM 45171
ANDHRA PRADESH SPSR NELLORE 54059
ANDHRA PRADESH Y.S.R 37500
ANDHRA PRADESH KURNOOL 15362
ANDHRA PRADESH ANANTHAPUR 21193
ANDHRA PRADESH CHITOOR 27670
Data Source: Data.gov.in

Note: You are advised to calculate manually, do not use software.
Business Law
1. India’s vision of self-reliance is not only on its technological prowess but the
conscious exploitation its flora and fauna. Explain and highlight the important
provisions and features of the law that conserves biological diversity in India
along with regulating the access to Indian Biological Resources
2. Please give two (2) instances where investigations and/or punishments are
initiated/enforced by the authorities set up under the Competition Act, 2002.
3. Samanyu wants to start a business along with his elder sister Samaira. Both
have decided to start food truck chains across India and have decided to name it
as “SamSam”. They are going to introduce a range of food products under the
name of SamSam. For ex: SamSam Fries, SamSam Pizza, SamSam Tacos etc.
Each of these products would have a special recipe designed by both Samira
and Samanyu. However, they are skeptical that the word SamSam and these
recipes would be copied/plagiarized by other food truck owners. They have
approached you with following queries for them to understand what steps then
can take to protect their rights:
a. What types intellectual property rights they could claim in relation to the
SamSam and the recipes. Please explain with reason on why the type of
intellectual property would apply?
b. Explain civil and criminal remedies under various intellectual property laws
for enforcement of intellectual property rights?
Strategic Management

1. You are the marketing director of Citibank, your bank is making huge profits
globally in the consumer banking division, your organization now wants to cut
back on consumer banking and wants to focus on business-to-business segment.
What type of strategy is it? Create a strategic plan for the disinvestment? How
will you handle employee reactions, anger? Prepare a communication strategy.
2. The IPL has never missed a season. Despite the Pandemic the IPL organized
its seasons in the UAE. In the past the IPL has organized its event in South
Africa. Do you think that the IPL brand Why would IPL be so insistent on
continuing with its seasons despite the challenges it faced? Do you think the
IPL brand would have been tarnished had a couple of seasons got missed ?
Would missing a season impact the IPL brand. Analyze and evaluate.
3. You are the head corporate strategy for cinema express a successful theatre
chain having 20 theatres with 80 screens in tier two towns of India with the
Pandemic hitting hard at the theatre business with prolonged shut downs
business has been badly hit. Along with this consumer sentiment has been
dampened deeply.
a. As the company’s head of strategy what strategies would you evolve in
ensuring your organization remains relevant in the post pandemic world. Create
a strategy plan.
b. How would you reposition your company’s brand in the future? Create two
new products for your theatre chain which can ensure relevance and protect the
company from unforeseen circumstances.

MBA Project Help
Business Communication
1. Poorly written rejection letters can be detrimental to your organization’s
image. What will you bear in mind while drafting a rejection letter to a job
applicant?
2. You are entrusted with the responsibility to train a fresh batch of Graduate
Trainees that have joined your organization on ethical behaviour. Highlight the
differences between ethical dilemma and ethical lapse citing 2 examples of
each. In the absence of a clear set of guidelines, what should the trainees bear in
mind to ensure they make ethical communication choices.
3. Nishka is creating the content for the FAQ section of her organization's
website. Based on the client feedback, there is one important issue that needs to
be addressed. She needs to develop a powerful paragraph providing a solution
to this recurring issue. As a communication expert, you have to guide Nishka to
write the answers to such issues effectively.

a. Briefly explain to Nishka, the five ways in which paragraphs can be
developed. b. Develop a well-structured paragraph of 4-5 sentences to resolve
the customer issue employing the problem and solution technique.
Business: Ethics, Governance & Risk
1. Go through the Management Discussion and Analysis Section of the Annual
Report(2020-21) of any ONE listed company (refer to: top 200 companies by
turnover – NSE or BSE List). Under Enterprise Risk Management, identify one
economic risk and one risk related to Covid 19 Pandemic. Explain and analyse
in your own words, what according to the company are the,
a) impacts of these risks on business and
b) what is the mitigation strategy identified & developed by the company to
manage these risks.
2. From the Sustainability Reportof any one listed company from across the
globe, select any ONE social initiative adopted and practiced by the company.
Explain in your own words the following;
(i) the purposeof the initiative – its ethical foundation
(ii) the modality/process of how the initiative is practiced and delivered
(iii) what are the outcomes/impacts expected and whether they are measured,
monitored and reported clearly
3. a. Are you aware that you are being tracked and watched while you are
surfing the net. The advertisers observe your surfing behavior and accordingly
target their ads at you. You end up exposing your supposed needs unawares as
someone is stealing data about your online surfing patterns. This kind of
tracking and placing ads in the surfer’s path is known as contextual targeting.

What is the inherent moral issue here? Why is it an issue? What does law say
about it.
3. b. Marketer’s say prohibition of tracking takes away the marketer’s legitimate
right to study consumer behavior. Which side do you agree with and what are
your two reasons for doing so?
Consumer Behaviour
1. How can marketeers use technology to target customers to exercise more.
Taking Yoga as an example of holistic exercise how will you use technology to
target different categories of customers to improve their health by doing yoga
regularly. (10 Marks)
2. What is the Trio of Needs from consumer behaviour perspective? Take Smart
Watch as a product. If you have to use this same product, how can you talk to
three different customers and make the 3 different customers think of buying the
same Smart Watch from a Trio of Needs perspective. Please use one Trio of
Need per customer to illustrate the same.
3. Answer the following
a. What is Just Noticeable Difference [JND] and Weber’s Law? (5 Marks)
b. Take a product like a low-cost pressure cooker [priced at Rs. 1800.00 for a 3
Litre, Rs. 2400.00 for a 5 Litre, Rs. 3200.00 for a 6.5 Litre pressure cooker]
which is targeted to the lower income group whose annual income is in the
range of Rs. 1.2 to 1.8 lakhs per annum [Rs. 10,000 – Rs. 15,000 per month].
Using the principle of JND suggest a discount for families earning 10,000 per
month and families earning Rs. 15000.00, that would make them get up and

notice the discount & propel them to buy the pressure cooker. Please justify the
discount for the same.
Cost & Management Accounting
1. The data shown below relate to an industrial organization that manufactures
household appliances.
Standard quantity required of materials item 0009 1 kg.
Standard price per kg. ₹ 10
Product in a month appliances 100 kgs.
Actual quantity of materials used 98 kgs.
Actual price paid ₹ 11/kg
The following calculations for variances have been made:
Material usage variance = 2 kgs. @ ₹ 11 = ₹ 22
Material price variance = 100 kgs. × ₹ 1 = ₹ 100
Do you agree with these calculations? If not, provide a correct calculation for
the variances.
2. ABC Ltd. started a factory in Kolkata on 1st April, 2021. Following details
are furnished about its activity during the year ended 31st March 2022.
Raw Material consumed – 40,000 units @ ₹7 per unit.
Direct Wages:
Skilled worker – ₹9 per unit.
Unskilled worker – ₹6 per unit.

Royalty (on raw material consumed) @ ₹3 per unit.
Works overheads @ ₹8 per machine hour.
Machine Hours Worked 25,000.
Office Overheads at 1/3rd of works cost.
Sales Commission @ ₹4 per unit.
Units produced 40,000
Stock of units at the end 4,000 units, to be valued at cost of production per unit.
Sale price is ₹60 per unit.
Prepare Cost sheet showing the various elements of cost.
3. a. What are the implications of Economic Order Quantity in proper inventory
management?
3. b X Ltd. estimates its carrying cost at 15% and its ordering cost at ₹9 per
order. The estimated annual requirement is 48,000 units at a price of ₹4 per unit.
a) What is the most economical number of units to order?
b) How many orders should be placed in a year?
c) How often should an order be placed?
Digital Marketing
The company “Inno-we” launches a new variant of its productevery three
months to stay relevant. They have their products in two categories namely
Earbuds and smartwatches.

hed brand in the earbuds market. The company is
successfully selling earbuds with the latest technology like noise cancellation
and Bluetooth 5.0.
Indian Consumers. The brand has brought many innovations to its product.
1. The company has a plan to spend money on promotions using traditional and
Modern marketing. As a marketing consultant for Track It Brand, explain the
difference between Traditional and Modern marketing and suggest with reasons
the one that the company should undertake for their brand Track It. (10 Marks)
2. What are the various Digital Business factors that will impact the Business
strategy of Innowe?
3. a. Explain various ways to promote Track It brands online.
3. b. Explain various types of Digital Pricing models and explain with reason
one that you will use for the Brand Track it.
Insurance & Risk Management
1. A Businessman running a Fabrication Factory want to avail a Life Insurance
for his Family and also he want to take General Insurance for his Factory
Machines, Furniture & other assets. For this Businessman pt. of view What
Grounds General Insurance can be treated different paradigm than Life
Insurance?
2. If an Insurance & Risk Advisor need to advice upon various Loss Exposures
to a Business House What factors would be envisaged for the same ?
3. a. What are Common Characteristics of Risk Management observed
Insurance Context ?

3. b If a Health Insurance Policy agreement for Cover of Rs 7 Lakhs is about to
expire on 31st of December, on 28th Dec person gets Heart Attack & gets
admitted in Hospital. Even though person gets a reminder letter on 15th Dec,
still Heath Insurance policy is Not renewed By Pass Surgery is advised with
Cost of Rs. 10 Lakhs Person also want to change Health Insurance Company
(Contract) from coming Financial Year. Kindly advise RIGHT course of Action
as per Health Insurance guidelines parameters
International Banking & Foreign Exchange Management
1. Your company is planning to expand its operations to other countries.
Imagine yourself in the role of company’s financial manager. Management has
asked you to explain them about the forex market and its functioning and how
their company business would get affected by it?
2. An Indian import export house has a currency exposure to 10 million
Japanese Yen. Assume that Yen is not directly quoted against INR. The current
spot rates are USD/INR = 79.97 and USD/JPY =137.56. It is estimated that Yen
will depreciate to 164 level and Rupee to depreciate against Dollar to 83. The
Forward rate for December 2022 USD/YEN = 147.56 and USD/INR 82.52.
Given that the actual spot rate on 30 December 2022 was USD/YEN = 137.85
and USD/INR = 79.99, what hedging decisions an Indian company should take?
3. Open currency position is subjected to exchange rate risk. Suppose you are
doing training in the treasury department of bank. The manager has asked you
to prepare report on the following:
a. Position limits on a currency that a dealer can carry during regular trading
hours.

b. Position limits on a currency that a dealer can carry over to the next day up to
this limit.
MBA Project Help
International Business
1. “Organisations engaged in International Business often face more complex
situations then the organisations which conduct Domestic Business.” –
Critically evaluate the statement and explain difference between domestic and
international Business.
2. An Indian jewellary Brand “Tanishq” wants to enter into Middle East Market
with its range. What are the choices available to enter into this overseas market
and what is the best-suited option?
3. Vinayak began an electric fan manufacturing unit in Navi Mumbai ten years
ago. He sells BLDC Energy saver fans to several towns in Maharashtra & South
India. Though the business is doing well Vinayak started to feel that he should
expand the business by attracting more customers. Vinayak has an opportunity

to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a
party in Gurgaon for sales. Also it has been observed that worldwide demand
for BLDC energy Saving Electric fans is on the rise. Based on his production
capacity Vinayak can either take up the North India market or plan for Exports.
a. What factors are to be considered by Vinayak to decide if he wants to go for
exports in Sri Lanka and Mauritius.
b. If Vinayak decides to go for Exports, what procedure and documents are
required?
Organisational Theory, Structure and Design
1. ‘Fruits Delicious Ltd’ has hired you as an HR Advisor to help them improve
their organizational performance. Which internal organizational aspects would
you consider that should be aligned with each other for maximum success?
Explain the 7S framework in the context of this start-up company. Conclude by
giving your opinion on how it will impact performance.
2. Ryan always wanted to establish his own news agency. He had all the
financial and physical resources required to begin but he was not aware of the
key fundamental elements of an organization. Why do you think these are
important? As an HR consultant, help him with this task by designing the main
organizational elements. Also, align these with his business.
3. As project leaders, while Sandy believes in enhancing team member’s
effectiveness, Mathew believes in focusing on enhancing the overall
organizational effectiveness. This difference of opinion always confuses their
team members. Now, the senior management has realized that it is high time to
get the issue sorted. So, the HR Manager, Steve Hussey has been assigned the
task to devise a standardized and holistic process of measuring organizational

effectiveness. Along with this, the management has also asked him to come up
with a contemporary effectiveness approach that will replace the traditional
approaches. Keeping the above scenario in mind, a. Explain how Steve Hussey
will devise a holistic process of measuring organizational effectiveness.
b. Explain which, one, contemporary approach will Steve choose and why?
Project Management
1. You are going to organize a dinner party with your 60 batch mates. Prepare a
project proposal indicating the project charter and a detailed project budget.
2. To successfully organize the dinner party, analyze the project's feasibility in
different life cycle phases with corresponding risks.
3. For the same dinner party
a. Prepare a work breakdown structure.
b. Draw the Gantt chart indicating the progress and resource used in each task.
Research Methodology
1. Develop a sample research proposal to represent the various steps of
hypotheticodeductive method.
2. What is meant by a dependent variable? Identify the one from the following
theoretical model. State any six hypotheses from this model. Identify the
mediating variable.
3. Zomato was listed on 23 July 2021 on NSE at 126 INR which has toppled 46
INR on 30 July 2022. There has been a consistent decline in the revenue of

Zomato and increase in losses. The customers have raised concerns on poor
quality of delivery and extra prices charged by Zomato. The manager is
interested in identifying issues related to customer and other stakeholders for
decline in the trust in brand.
a. Develop a questionnaire to survey the consumer and collect their response on
what factors might be responsible for decline in consumers satisfaction?
b. Identify some interview questions that you would use for deriving qualitative
responses? Who will be ideal respondent for the interview?
Treasury Management in Banking
1. The Clearing Corporation of India (CCIL) plays an important role in trading
and settlement of Forex and Money Market Products in India. Discuss the role
played by CCIL in Trading and settlement of Forex – Spotand Forwards (Forex
Derivatives) for Bankers and FX-Retail for the Corporates.
2. Discuss the various Money Market Products traded & settled through
Clearing Corporation of India Ltd (CCIL) amongst the various Market
participants.
3. “A prudent Interest Rate management ensures bank’s profitability and overall
inflation stability in an economy”
a. Discuss the impact on Bank’s profitability and inflation when Repo increases
and reduces respectively.
b. Highlight the differences between Repo Rate and Reverse Repo Rate.
Emerging Technologies: IoT, Augmented Reality, Virtual Reality

1. The Internet of Things, or IoT, is a system of interrelated computing devices,
mechanical and digital machines, objects, animals or people that are provided
with unique identifiers (UIDs) and the ability to transfer data over a network
without requiring human-to-human or human-to-computer interaction. The
Industrial Internet of Things (IIoT) takes networked sensors and intelligent
devices and puts those technologies to use directly on the manufacturing floor,
collecting data to drive artificial intelligence and predictive analytics. As a
consultant to an Original Equipment Manufacturer (OEM), who wants to
embrace this technology what are the potential benefits of this technology in
Industrial Manufacturing that you will highlight to the firm? What are the
challenges that these connected devices could bring that the firm needs to pay
heed to?
2. The Indian retail industry has emerged as one of the most dynamic and fast-
paced industries with the entry of several new players. The retail sector is
experiencing exponential growth, with retail development taking place not just
in major cities and metros, but also in Tier-II and Tier-III cities. With customer
personalization and convenience being the center stage of most retail offerings,
retailers have been experimenting with technology in store, via apps within their
products. With the help of an example of a retail firm, elaborate how it uses IoT
to improve operations and customer experience?
3. Augmented Reality (AR) is a technology that redefines the space and adds a
virtual covering or layer over objects with complete geographic specificity. It
digitizes your surroundings by creating virtual content in the real world. The
disruptive technology has positively impacted various industries. One such
industry where AR is rapidly spreading and creating ripples of impact is
healthcare, a sector that is always willing to implement or adopt new
technologies to further enhance its productivity and efficacy level. On the other
hand, Virtual Reality (VR) is used in hospitals for surgery simulation, phobia

treatment, robotic surgery and skills training. One of the advantages of this
technology is that it allows healthcare professionals to learn new skills as well
as refreshing existing ones in a safe environment.
a. In your opinion, how can Augmented Reality (AR) and Virtual Reality (VR)
be used to make it successful?
b. What are the different challenges in implementing such VR system?
Fundamentals of Big Data & Business Analytics
1. There are different types of business analytics procedures that can be
performed based on the problem statement. Assume you’re working for a
private commercial bank in India. Provide 3 different use cases that can be used
at your organization where you could take advantage of the different types of
business analytics procedures and create or add value to the organization you
work for. Mention briefly about how those different types of business analytics
could be used for each of the use cases.
2. An established health insurance company in India is planning to launch an
IPO to raise funds for expansion into other markets nationally and
internationally where they have low to nil market share. But potential investors
are concerned about the rising cases of fraudulent claims in the health insurance
industry and the companies’ inability to identify fraud and reduce the amount
pay-outs.
The firm consults and gives you the information they have about the agents,
hospitals, offices, employees, past claims, diseases, costs, customers, policies
etc., all are in different data systems currently. They don’t have historical data
on identified fraudulent claims.

 How do you approach this problem holistically using both big data and
business analytics concepts? Explain the big data component for storage
and processing, and analytics componentof approaching this use caseand
what would you do in each of them. Goal is to help company identify and
narrow down the fraudulent claims.
 Suggest other ways in which they can use the data available with them
and that in public domain to prove to potential investors that the growth
potential and the vision of the company is strong and in right direction.
3. WHO (World Health Organization) has declared monkey pox as a new health
emergency, which is wreaking havoc in many countries. Assuming the Indian
government is preparing for another covid lockdown like situation, executives
at D-Mart Stores decided that the situation offered a great opportunity for one of
their newest data-driven weapons, something that the company calls predictive
technology. A week ahead of the lockdown announcement, Mr Damani, D-
Mart’s head, pressed his staff to come up with forecasts based on what had
happened when covid struck in 2020.
a. Which type of analytics will be best suited to solve this problem and which
technique will you apply in this case? Explain the data needed to solve this
problem.
b. Explain the difference between BI and BA as to how can they help optimize
supply chain in this case? Illustrate the possible outcome achieved in each case
(BI vs. BA) and how they enable business objectives. You can make certain
assumptions but highlight them clearly.
IT Infrastructure Management

1. Over the years government and private organizations have been promoting
green computing. Suggest approaches that IT organizations can take to
implement green computing.
2. If you have to utilize cloud computing in your organization, what are the
design requirements you need to consider if the product chosen is Amazon S3?
3. Facebook, Google, Microsoft and other big organizations have large data
centers which contain many server farms. Server farms have found their
applications in several fields in current times.
a. Enlist and elaborate the applications of server farms?
b. If you are monitoring the server farm, what possible states can it be in?
IT Project Management
1. A support service organization, as they are expanding their business, is
planning to implement a planned project organization. As part of this activity,
they are thinking about forming a steering committee. Explain the role of the
steering committee.
2. A software development company is planning to start a new project and as
part of initialization they want to first determine the project's feasibility. Provide
your inputs for this feasibility study to analyze it from technical, economical,
legal, operational and scheduling related feasibility standpoint.
3. Explain following types of offshore outsourcing service categories
a. Delivery Teams
b. Staff Augmentation

Cloud Computing
1. A software development company based in Delhi has implemented cloud for
its development activities. They are offering development services from Virtual
Server A and to ensure availability, they have a redundant copy on Virtual
Server B. IT resources can be horizontally scaled via the addition of one or
more identical IT resource, and a load balancer that provides runtime logic
capable of evenly distributing the workload among the available IT resources.
Explain this Workload Distribution Architecture.
2. What is Cloud scalability and Cloud elasticity? Explain how scalability and
elasticity can solve underprovisioning and overprovisioning problems.
3. Answer following questions
a. What are the multitenancy issues of virtualization?
b. What is serverless computing?
E-Business
1. You have been hired as a marketing consultant by a promising startup in e-
scooter space to enhance their business productivity. Post the initial survey you
discovered that the company is using traditional tools and methods for their
online operations. To enhance the effectiveness of their operations, you decided
to meet and explain to the management about the various online marketing
strategies and tools that are typically useful for their e-businesses. What are the
various kinds of online marketing tools and strategies that you can suggest to
them?
2. Prepare a comparative analysis using pros and cons (minimum 2) for any 5
online shopping apps by comparing the methods for making a purchase using

their shopping carts. Also, compare Master and Visa cards, which uses an open-
loop payment system, with American Express, which uses a closed-loop
payment by preparing a short note on their differences.
3. a. The evolution of technology and penetration of internet has enabled e-
businesses to gain more prominence thereby generating sustainable revenue.
Discuss the types of revenue models and the associated issues for doing e-
business in the Indian context.
3. b. Considering that cyberspace security is becoming a growing concern for
any e-business in India, enlist five major security threats faced by e-businesses
and also give examples of five softwares that could be used to secure its
environment.
MBA Project Help
Lean Six Sigma
1. Six Sigma encompasses statistical tools and methodology to perform
predictive analysis. Applying the DAMIC process teams must provide statistical

analysis of Covid-19 pandemic from any 1 industry concern of your choice.
Depending on the selected approach to address the concern different tools will
be employed throughout DMAIC process to narrow Key Process Input
Variables (KPIVs) that are driving unacceptable output(s). The analysis of the
concern utilizing DMAIC process must include only tools necessary to resolve
the concern. The focus should concentrate on a clear and minimalistic path to
resolving the concern. You are free to follow any research, data collection and
or analysis methodology that you consider the most appropriate to address the
required task.
2. Suppose you are working as a facilities manager in a big multi-specialty
hospital which intends to adopt the lean technique for efficient management,
identify any process/activity that needs improvement and create a board outline
in brief using DMAIC methodology
3. a. Implementing Lean Six Sigma projects in various organizations have led to
the reduction of different types of wastes (8 Mudas), provide example (any 1) of
each type of waste reduced due to implementation of lean six sigma in that
organization.
3. b. Enlist at least 5 Indian companies which have implemented Six Sigma in a
successful manner. Also specify at least 2 substantial benefits achieved from
implementation by each of the 5 Indian companies.
New Product Development and Managing Innovation
1. With the help of an example, explain the different product/technology
lifecycle stages. Use the example business scenario to explain different aspects
of the product/technology lifecycle stages

2. What are the different elements of product packaging? What roles does
packaging serve? Look at packaging from the lens of eComm in India (eg.
Amazon, Big Basket, Myntra, Meesho etc.) and what do you think is the
significance of product packaging in this?
3. a. Why should companies innovate? How is innovation different from
invention? Explain with the help of an example
3. b. Based on technology and market, what are the 4 different types of
innovation? Provide an example for each.
World Class Operations
1. Quality is an important parameter for companies to implement world class
standards in operations. What are the different types of quality? Explain with
suitable examples
2. How is the Voice of the customer linked with the Voice of the organization in
House of Quality?
3. a. Being an operations manager, what do you understand by BPR?
3. b. Explain the Principles of Re-engineering.
International Logistics & Supply Chain Management
1. Considering the various supply chain planning factors, suggest an appropriate
supply chain strategy for a foreign manufacturer of branded luxury watches to
enter the Indian market.
2. SML Enterprises, a contract manufacturer of perfumes & deodorants for a
large brand of perfumes & deodorants, is planning to launch its own brand of

perfumes & deodorants in the market. What will be the logistical requirements
for the company’s foray into distribution of its branded products? Explain an
appropriate choice of logistics outsourcing strategy for the company.
3. A large chain of gift shops has traditionally procured all its supplies of gift
items & souvenirs from domestic manufacturers. With increasing competition
from e-commerce companies, the chain is now looking to refresh its portfolio of
products and wants to provide its customers the best of the products from across
the globe.
a. How can the company facilitate procurement from different sources across
the globe? Suggest potential countries where the company can consider setting
up some form of its operations for the same, and explain the form of operations
& its benefit to the company.
b. What will be additional burden on the company in terms of requirements &
the procedures to be followed for importing the products in India?
Advanced Supply Chain Management
1. With the growth of global competition, many organizations find handling
several operations in its supply chain not very productive and therefore consider
to partner with a 3PL. Discuss what is a 3PL company and why is it considered
an important link in a supply chain. Provide examples to support your stance.
2. An organization should develop and manage the supply chain drivers to
emphasize the ideal balance between responsiveness and efficiency, depending
on the business and financial requirements. Discuss the six main supply chain
drivers the organization should focus on to move products from supply center to
demand centers.

3. Maxx Private limited stocks and distributes consumer items. It wants to
maintain optimum inventory level of a regular selling item, so as to reduce the
inventory cost. This item has a maximum daily demand of 15 units and a
maximum lead time of 23 days. It also has an average daily demand of 7 units.
Suggest the following:
a. How Maxx can calculate the optimal level of inventory for this item.
b. The steps that Maxx needs to take to manage its inventory for multiple-items
in multiplelocations.
Brand Management
1. Sakshi has started her new business of selling pickles in Mumbai. There is no
name to the brand as the same is sold in plastic jars available in the market.
General customers remember the brand as Sakshi Tai’s (Sister) pickles. There is
a continuous demand for the product and the total sales have touched 40 lakhs
in 2021. You get to know about this and you want to offer help to Sakshi in
creating brand elements for the pickles. Explain and elaborate on various types
of Brand elements that you will suggest for the pickles. Also, explain the
criteria for choosing brand elements.
2. Sakshi is super impressed with your idea of Brand elements. You have also
explained to her that a sustained effort in branding will make the brand work.
She wants to understand various factors responsible for Brand Challenges. As a
consultant, explain the same for the pickles that she is selling.
3. a. Sakshi’s business has grown after your recommendation and suggestion.
She has now planned to extend the market beyond pickles with the same name.
She is planning to launch Papad, Chocolates, Pav Bhaji Masala, and Khakhra.
Select the product categories that you will suggest Sakshi for Brand Extension

and explain various advantages of Brand Extension that would be suitable to
Sakshi for the selected products.
3. b. Select the unrelated product categories from the list and explain various
disadvantages of Brand Extension that would be applicable.
Customer Relationship Management
1. You work as a vice president of a pharma company. You are planning to
implement CRM in your company. What are the things will you consider before
deciding on analytical, strategic or operational CRM?
2. You have been called by your director at his office one evening for a cup of
tea. Over the discussion he mentions how difficult is it for him to:
he wants to.
You need to explain him, how CRM projects work and what are the
considerations that he must keep in his mind.
3. Rajeev started his food business a decade ago and has been doing extremely
well. Although he was one of the pioneers, he is today facing a big issue with
‘loyalty of customers’ and serious competition. He is also planning to go online.
a. How can he build traffic to his website?
b. How can he meet the expectations of his online customers?

International Marketing
1. As each country today thinks about restricting imports and protecting their
markets, what in your opinion still motivates firms to engage in International
business?
2. In your opinion do you think we should permit FDI and FII to invest in our
country?
3. Read the following case study carefully and then answer the questions that
follow: Your firm manufactures EV bicycles in India and wishes to market them
globally. In spite of competition, you see that South Africa has a huge potential
and plan to expand your retail operations in South Africa.
a. Explain your market entry strategy to launch the EV bicycles in South Africa.
b. Explain major global pricing policies. Which of these pricing policies would
you consider while launching the EV bicycles in South Africa?
Marketing Strategy
1. An organic cosmetic e-tailer writes an interesting blog about its products &
shows reviews from its buyers & influencers which lead to more sales. Which
marketing strategy would you classify this into - Push or pull?
2. An entrepreneur wants to expand her eco-friendly home decor items business
PAN India. What stage of Product life cycle should she consider for expansion
& what would be your suggestion to her?
3. Case Study:

Kingfisher Airlines (KFA) launched its domestic air service operations in May
2005. KFA was promoted by the UB Group and was positioned as a budget
carrier that offered a single class- "Kingfisher Class'. KFA was one among the
very few airlines which offered discounted ticket prices with its aggressive
pricing strategy. KFA successfully leveraged the youthful and vibrant image of
its Kingfisher Beer brand and called its airlines as 'Funliners' to emphasize the
fun-filled experience. It had targeted most of the customers in the age group of
25-40 years. Within the first six months of its launch, KFA managed to corner a
6% market share in the domestic air travel market. KFA also had plans to
operate on international routes. However, the increasing popularity of low-cost
airlines like Air Deccan, launch of new low-cost carriers like SpiceJet and
GoAir, and Jet Airways' acquisition of Air Sahara, further intensified the
competition in the Indian aviation sector. In an effort to make KFA profitable at
the earliest, KFA modified its 'single class' approach and began to offer an
upgraded business class service- 'Kingfisher First'.
a. Discuss the marketing techniques adopted by Kingfisher Airlines.
b. Understand the opportunities and challenges for a newly established airline in
the Indian aviation industry
Sales Management
1. Pharmaceutical salespeople are known to be given aggressive sales quotas
and targets. Sales quota and target setting has 4 methodologies namely sales
volume target/quota, activity target/ quota, profit target/quota and
expenses/target quota. From your understanding of the pharma industry, what
kind of sales target/quota methodology would you use for the pharma sales team
and why?

2. Sales forecasting is one of the most important tools for any large
organizations to meet its revenue estimates. Popular forecasting tools are jury of
executive opinion, poll of sales force opinion, projection of past sales, time
series analysis and exponential smoothing. What method would you recommend
for a startup organizations and why?
3. Wipro is an Indian multinational with its headquarters based in Bangalore. It
has total revenue of $9 Billion with net income of $1.4 Billion across all its
business units which has both information technology and FMCG (Fast Moving
consumer goods) products. Based on the success of local laptop brands in the
Indian marketplace like HCL, Wipro would like to re-enter the laptop segment
in India. Laptops as a product category fall in both the B2B (Business to
Business) as well as B2C (Business to consumer) segments. As the Vice
President Sales for Wipro laptops, you are required to come out with a sales
management strategy covering sales methodology and budgeting:
a. Out of the 5 theories of buying namely AIDAS, Buying Formula theory,
Behavioral equation theory SPIN and Right set of circumstances theory, which
would be used by you to build a sales methodology for Wipro laptops? Please
justify your choice of methodology
b. Out of the top down and bottom up methodology for setting budgets which of
them would be used by you for Wipro laptops division and why?
Corporate Finance
1. Refer the published Balance Sheet of any listed Company. Identify its sources
of funds. Explain any 4 in brief. (Balance Sheet need not to be copied or pasted
in the answer) Compare and rank the sources identified with respect to their cost
to the company (high, low). Discuss your observation

2. M/s Priya Industries Ltd. is evaluating 2 options of investments. Each one has
the following mentioned Cash Flows.
Evaluate the projects using:
i) Pay-back period
ii) NPV
iii) IRR
(Show the calculations for each method.)
Which option you as the Chief Finance Officer of the Company would you
select? Give reasons.
Year A B
0 -40000 -50000
1 5000 8500
2 12000 15000
3 10000 12000
4 12500 12300
5 10500 10500
3. a. Sunil is valuating 2 investment proposals:
i) Invest Rs. 3 lacs for 5 years earn an interest of 8% compounded quarterly.
ii) Investment of Rs. 20,000 per year for 5 years @ 10% compounded quarterly.
Which option should he go for and why?
3. b. Sanjana has a debenture of Par-value Rs. 100/- @ 6%. Calculate its current
yield if:

i) Market Price is Rs. 98.20
ii) Market Price is Rs. 102.00
What inference can you draw from this about the relation between Market price
and yield?
International Finance
1. An Indian company is in the process to acquire land oversees for setting a
manufacturing plant in Europe. This helps in the reduction of company’s
production cost by 30%. For this, company needs an investment of USD 50
million. Company has approached an ABV Bank to suggest a plan for capital
borrowing at least for the time frame for five to six years. Assume yourself in a
role of senior manager of ABV Bank. Suggest the mix of different international
sources from where company can raise the capital. Make the necessary
assumptions, if required.
2. A forex trader from Mumbai collects the below information regarding the
exchange rate between INR and EURO:
Bid Price: INR / EURO = 80.8300
Ask Price: INR / EURO = 80.8400
You are required to help him with the below questions he has:
(a) What is the direct exchange rate of INR-EURO for the trader?
(b) What is the indirect exchange rate of INR-EURO for the trader?
(c) What is a cross rate? If the bid and ask rate for EUR-USD are available as
EUR

1.0200-1.0300/USD, what would be the bid-ask rates for INR/USD, using the
crossrate method.
3. A US company has exported goods worth Eur 100 million, receivable after 3
months, to a Germany based company. The forward rates are expressed as:
EUR-USD Spot 1.0973 – 1.0974
Three months Forward 75.5 – 76.0
a. Is the EUR quoting at discount or premium to the USD? What is the forward
rate applicable at which the US company will enter into a forward contract?
b. Suppose USD is depreciating. Should the US exporter go for hedging the
risk? If he hedges the risk with a forward contract and the actual spot rate after 3
months turns out to be the same as the currency spot rate, what is his notional
profit/ loss?
Taxation- Direct and Indirect
1. For the purpose of charging taxes, the Indian Income Tax Act, 1961 has
identified and defined the specific heads of income. The charging sections of
each head defines the scope of income to be charged under each head. Discuss
precisely all the heads of income as mentioned under the Income Tax Act 1961.
2. GST N is a non-government body. This body handles the IT system of the
GST Portal. Discuss the functions discharged by the GSTN in details
3. Mrs Meera purchased a residential house property on August 6, 2019for R 30
lakhs. She made certain capital expenditure for the house in the month of
January 2020 for Rs2 lakhs. She disposed off the property in April 2021, for Rs
40Lakhs.

a. Discuss about the exemption available under section 54
b. Considering Section 54, Discuss the amount of exemption if any, amount of
type of capital gain taxable in the hands of Mrs. Meera if she purchased another
property from the sales proceed in the month of May 2021.
Financial Institutions and Markets
1. Ambit Ltd. is one of the major players dealing in FMCG products in India.
The company now intends to launch a range of FMCG for fitness-conscious
people and plans to market it by opening its own retail outlets. So, the
management of the company is planning to raise further fresh capital by issuing
shares in the primary market. As a financial advisor to the firm advise the
various techniques which the company can use in order to raise fresh capital
from the primary market.
2. Pooja is a new joiner at a financial advisory firm. Her first task given by the
manager is to prepare a report on any four each money market instruments that
she would advise her client to invest in for a short time period. Prepare a report
for Pooja to complete her first task.
3. a. Manya is a broker at an insurance firm and has a good understanding of
various instruments sold in the Indian insurance Markets. She is now curious
about the products sold under the life insurance policy and the constituents who
will help a client in this process. You are therefore required to help Manya
understand various life insurance policies along with the participants involved
in such a market.
3. b. Ramya started her handmade bags business 5 years ago and is now starting
a new project of cotton clothes for which, she needs a huge amount of capital.
Her friends suggested she approach Venture Capitalists for her capital

requirements. In the light of the above case, explain to Ramya the concept of
Venture Capital and the stage of funding involved in Venture Capital Financing.
Strategic Financial Management
1. Bharat Limited has to make a decision to select any one project. The projects
are: project 1 – investment in rubber rollers and project 2 – manufacture of
automobile components. The initial investments are Rs.1,35,000 for project 1
and Rs.2,40,000 for project 2. There will be no scrap value at the end of the life
of both projects. The opportunity cost of capital of the company is 16 percent.
The annual incomes are as under:
Year Project 1 Project 2
1 - 60,000
2 30,000 84,000
3 1,32,000 96,000
4 84,000 1,02,000
5 84,000 90,000
You are required to compute the Net present value for Project 1 and Project 2.
Discuss the criteria to accept or reject a project based on NPV. What other
criteria can be looked into to decide on which project to accept?
2. Walter and Gordonboth proposed a model of share valuation which states the
relationship between dividend policies and the market value of the firm. Both
models are similar to each other yet have differences. Discuss the similarities
and differences of both models using a numerical example.

3. Government of India has approved the issue of Deep discount bonds of Rural
Electrification Corporation Limited with a face value of Rs. 30,000 having a life
of 10 years. The planned yield for the investors is 12 percent.
a. Assuming a yield of 12 percent, at what price would you buy the bond?
b. If the bond is issued at Rs. 8,000, compute the yield assuming the bond is
held till maturity?
Strategic Cost Management
1. The following information is available for a pen making business. Calculate
the following:
a) Contribution
b) PV Ratio
c) BE Ratio (in no. of units and value)
d) MOS
e) Number of pens to be sold to get a profit of Rs. 20,000/-
Sales Price of the pen Rs. 100/- each Cost of refill Rs. 10/- per refill.
Ink cost Rs. 5 per ml. 2 ml of Ink is required for each pen.
Ball bearings Rs. 3 per bearing
Sticker on the pen Rs. 2 per sticker.
Fixed Costs Rs. 6,00,000 p.a.
2. Select the Financial Statements (Balance sheet / Profit & Loss) of any listed
Company. Explain the use of and calculate any 5 ratios. Analyse.

3. a. Explain what is meant by product mix analysis. What are the
considerations to make product mix decisions.
3. b. Sanjay is the owner of SSR Pvt. Ltd. He needs to item ‘A’ for his business.
He can buy the item at Rs. 50/- per piece. Alternatively, he can produce it in-
house. His accountant produces an estimate of the costs of production for the
item. Basis that he advises Sanjay not to produce the item in-house as it was
costlier. Comment on whether the accountant is right or not. Support with
analysis.
Direct Material Cost Rs. 20 per unit
Direct Labour Rs. 10 per unit
Power cost Rs. 5 per unit
Rent of factory allocated to Item A Rs. 18 per unit
Depreciation of Plant used for manufacturing A Rs. 6 per unit.
Procurement Management
1. Discuss the steps involved in purchasing and supply procedures briefly.
Imagine you are a procurement manager for a leading mobile manufacturer.
What parameters would you assign for your supplier selection, for the
procurement of mobile components? Also assign weightage for the parameters
and justify selection process.
2. As a procurement manager, contract cancellations too are equally important
decisions to be taken similar to signing of contract. Bring out the type of
contract cancellations. Cite examples and highlight severity of cancellations and
implications of the cancellation of contracts.

3. a. ‘Bring out the difference between procurement of capital equipment and a
capital asset’. What are the factors to be considered while purchasing them?
3. b. Milk Basket (an e commerce grocery seller) appoints you as a purchasing
manager for its perishable product department. How can your contribution to
the purchasing department enhance overall organizational performance through
following e procurement strategies?
Operations and Supply Chain Strategies
1. There is XYZ Ltd Company operating in retail business and having numerous
products. Because of dynamic market condition, company is facing lots of
problems such as decrease revenue, increase operations cost, competition etc.
Suggest organisation to implement focused operations strategy that improve the
efficiency of the firm.
2. You have been appointed as supply chain consultant in E-Commerce
Company. Company operates in various products line such as books, mobile
phones, laptops, apparels etc. To increase customer base top management of the
firm is thinking to acquire furniture startup. Simultaneously company also need
to focus on exiting business model. Analyse and suggest a different level of
strategies that you will implement in the firm that can improve overall business
profit.
3. A traditional pharmacy company is planning to start online channel to reach
better geographic location. Company spends huge amount of money in
technology to improve supply chain. Company also took help from third party
logistics to deliver the orders.
a. Explain existing situation of company with respected to industry life cycle.

b. Explain different competitive advantage that ultimately help company to get
better position in market.
Enterprise Resource Planning
1. Explain the key factors that made BPCL consider implementing the ERP.
Was this organisation adequately prepared to take up such a large technology
project? Justify your answer by giving suitable illustrations.
2. Explain the Business Case or Cost-Benefit Analysis (CBA) the company
expected to achieve through this ERP implementation. Identify key areas of
improvement expected through this ERP implementation.
3. Explain the functionality of the following two modules of SAP as mentioned
in Annex 3.
a. Materials Management (MM)
b. Sales and Distribution (SD)
Total Quality Management
1. Poka-Yoke, a Japanese term, are mechanisms used to eliminate errors by
effectively making it impossible to make mistakes in a given process. And they
can be used everywhere. Discuss the objectives of Poka-Yoke and its techniques
that can be applied at various levels of a process with examples.
2. A Quality Circle leader is confused about the seven basic quality tools, and
approaches you to help him in using a tool for identifying the root cause of the
problem. Discuss with example what tool will you advise him to use and how it
is used.

3. In a continuous, automatic bottling of mineral water plant, the quality
inspector wants to plot a x bar chart to monitor the volume of water in the
bottles being filled. She has taken 30 samples with 4 observations each. The
process average is 250 ml and standard deviation is 0.16 ml.
a. Calculate the upper and lower control limits for the process.
b. What are the main objectives of process capability?
Service Operations Management
1. Define and briefly explain the term ‘Service Design’. What are the various
approaches that organizations adopt to implement ‘Service Design’? Explain
with examples for the approaches for a restaurant setup (choose any one
reference setup of your own choice)
2. What are the factors/dimensions which are considered important by an
organisation while evaluating Quality in Service Operations? Elaborate your
answer with an example from the Education Sector.
3. The Healthcare sector is one the most prominent in the service sector. Many
processes are involved in this sector by various organisation. Hence it becomes
critical for Healthcare Institutes to plan their processes in different ways to
provide the best possible services to their customers. Highlight the attempts of
these organisations from the following aspects as given below.
a. Discuss the elements that need to be planned in a Service Framework of a
Healthcare setup.
b. To ensure that all processes will run effectively and error free, how can
healthcare services adopt the concept of Service Design (Blueprinting) for their
service operations.

Retail Banking
1. Securitization is the new buzzword in retail banking as it converts
loans/assets into receivables. Banks need not wait for repayment of loans as
sufficient funds are created to plough back as capital in the bank. Explain how
securitization works and is treated as credit risk mitigation tool.
2. Retail banking in India, especially in context of growing economy and
millennial young population is getting stronger day by day. Discuss retail
banking as a simplification & diversification tool.
3. Branchless banking is one step towards Financial Inclusion Policy of
Government of India.
a. What is the vision of Government in this regard?
b. Enumerate different technologies used in banking sector to achieve the goal
of bringing more people under banking ambit.
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Commercial Banking System & Role of RBI
1. There is an ongoing debate whether Central Bank (RBI) should be
independent of the Central Government dictates/control or it should be under
the control of Central government. What is your view on the same, supplement
your answer with reasoning/logic with instances in the past in context of India.
2. The survival of brick and mortar banking today is a major challenge today
from host of its competitors that includes NBFCs, Fintech, Shadow banking and
latest Neo Banking. Technology which at one time was savior of banks in early
1990s now seems to gobble up the banks. What do you think is the future of
traditional banks and will they survive the onslaught of Neo Banks. Focus your
answer in perspective of Indian conditions.
3. Stressed Assets or Non-Performing Assets (NPAs) in the cancer of Banking
sector and the subject of much discussion and scrutiny. Today banks are
burdened with high NPAs and decreasing profitability. The banks capacity to
lend has been severely affected by mounting NPAs, net worth of many banks
have eroded and a number of banks have reported huge losses. Though many
remedial steps have been taken to check this malady but solution seems to ebb
out/fade away. In light of above statements:
a. Explain the reasons for increasing NPAs since last decade
b. How to manage or mitigate NPAs effectively
Marketing of Financial Services
1. Explain the concept of Online Marketing of financial services. How is it
changing the way financial services are sold in India?

2. One of your clients wants to apply for a Home Loan in the next 12 to 18
months. Few months back the client had lost his job and delayed his car loan
repayments. The client is worried that this may impact his credit score
maintained by Credit Bureaus. Suggest a roadmap to your client to improve his
credit score.
3. You are a Financial Planner. Your clients Ameet ( aged 33 years) and Supriya
(aged 31 years), have a daughter Rima (aged 3 years) require your help to make
few financial decisions. (You can make any assumptions to further build up
your case.)
a. Ameet wants to buy a Life Insurance cover within a limited budget. He is
confused whether he should buy a ULIP or a Term Plan. Recommend the
product best suited for him giving valid reasons.
b. Ameet and Supriya want to invest for their daughter Rima’s higher education
for the long term (over 15 to 17 years). They want to know whether they should
make lump sum equity mutual fund investments or invest in SIPs of Equity
MFs.
Tax Insurance and Retirement Planning
1. Vaibhav Kabra has joined XYZ Ltd. as the Risk Manager, and he has
assigned his subordinate the task of preparing a report on the client's Risk
Management. Please assist the subordinate in understanding risk management
and how to manage risks.
2. An Insurance Company has appointed you as a sales manager and you have
to train your subordinates on how to pitch to customers and how to explain the
mechanism of insurance to them to convert them to consumers. Explain the
mechanism of Insurance.

3. Mr. Krishnan wants his son to go to Oxford University for an MBA degree,
with a tuition fee of 50 lakh rupees due at the time of admission. His son just
started graduation and will graduate in three years. Krishnan plans to invest in
mutual funds that provide a return of 10% per year, so he can receive 50 lakh
rupees after three years. Kindly suggest what amount Krishnan should invest in
mutual funds right now, so he should receive 50 lakh after 3 years.
a. What amount should Krishnan should invest today?
b. Suggest which type of life insurance policy should be purchased by Krishnan
for his son.
International Banking & Foreign Exchange Management
1. Your company is planning to expand its operations to other countries.
Imagine yourself in the role of company’s financial manager. Management has
asked you to explain them about the forex market and its functioning and how
their company business would get affected by it?
2. An Indian import export house has a currency exposure to 10 million
Japanese Yen. Assume that Yen is not directly quoted against INR. The current
spot rates are USD/INR = 79.97 and USD/JPY =137.56. It is estimated that Yen
will depreciate to 164 level and Rupee to depreciate against Dollar to 83. The
Forward rate for December 2022 USD/YEN = 147.56 and USD/INR 82.52.
Given that the actual spot rate on 30 December 2022 was USD/YEN = 137.85
and USD/INR = 79.99, what hedging decisions an Indian company should take?
3. Open currency position is subjected to exchange rate risk. Suppose you are
doing training in the treasury department of bank. The manager has asked you
to prepare report on the following:

a. Position limits on a currency that a dealer can carry during regular trading
hours.
b. Position limits on a currency that a dealer can carry over to the next day up to
this limit.
Manpower Planning, Recruitment and Selection
1. What are the common difficulties faced by IT companies related to
manpower planning?
2. Why Performance Appraisal is important? What can be the threats to
performance appraisal?
3. 360- degree feedback is effective way of appraising the performance of
employees provided it is designed and implemented scientifically.
a. Give reasons of how 360 degrees feedback is an effective method of
performance appraisal.
b. While using this method, organizations might come across some difficulties.
What kind of difficulties can be faced by the organizations and how those
difficulties can be addressed?
International HR Practices
1. Automobile spare parts Ltd, an Indian company is planning an international
expansion. The company has decided to start its manufacturing plant and office
in Kenya. You have been appointed as a consultant to advise the HR Head of
the company on undertaking International Human Resource Planning.

International Human Resource Planning
operating in the International scenario ?
2. SSI limited an Indian-based IT company opens a subsidiary in London. Many
internal IT consultants applied for Internal Job postings and out of 20
applicants, 3 got the opportunity to work in a London subsidiary. After 4
months, one of the employees wishes to come back to their home country and
he reaches out to you (the HR team ). He says it’s difficult for him to sustain in
London with the current compensation as the cost of living is too high.
reviewed the situation. What are the causes you
could identify and how will you address this?
company could have been offered to the ex-pat? What factors could have been
considered before moving employees to a foreign country?
3. Ace Engineering is Mumbai, India-based heavy engineering company
specializing in transformer manufacturing and setup projects. It’s now planning
to set up a project management office in Warsaw, Poland. For this, there will be
a team of 15 project experts moving from India and 2 from France to Poland for
6 months and will return to their home countries after 6 months, including a
senior manager coming from France.
a. How will you (in the Global HR role) plan and prepare for the repatriation
process for these returnees?
b. What could be the challenges faced by repatriates while returning to their
homeland?

Industrial Relations & Labour Laws
1. ‘The industrial relations scenario has been perceived differently by different
practitioners and theorists’, Explain.
2. Trade unions in India have evolved after independence. Elaborate.
3. Write briefly on:
a. AITUC and INTUC
b. BMS and HMS
Performance Management System
1. Jagruti Electric Motors is a startup company and has just introduced Two
Wheeler electric scooters in India. The marketing team consists of 10
employees. You lead the marketing team and you need to prepare four Team
goals that the marketing team needs to focus on. Use the concept of SMART
goals while preparing the Team goals.
2. “Forever Young” is a women’s premium brand dealing with women’s
apparel, shoes, bags and other accessories. The brand has a pan-India presence
in malls and online shopping. It has plans of launching globally starting with
South East Asian countries. Prepare a Balanced Scorecard for “Forever Young”
covering one goal each in Financial, Customer, Business Process and Learning
& Growth quadrant.
3. Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the
following profiles :
a. Production Executive at a manufacturing company

b. Dispatch Executive at a Logistics company
Employee Development & Talent Management
1. In spite of the resistance from top management, Mr. Ajay – HR Head at
Magnum Ceramics has been investing on development of the employees. Lately
he has been noticing that it is not giving the desired results. Comment on steps
in employee development process that helps him meet the objectives of the
program.
2. Career planning has always been a pretty low-priority item for Bombay
Design Co., since "just getting workers to come to work and then keeping them
honest is enough of a problem" as Varun likes to say. Yet Vrinda thought it
might not be a bad idea to give some thought to what a career planning program
might involve for the company. Many of their employees had been with them
for years in dead-end jobs, and she frankly felt a little bad for them: "Perhaps
we could help them gain a better perspective on what they want to do, " she
thought. And she definitely believed that career support would have an effect on
improving company’s employee retention. Outline and describe the career
planning process you would propose for the designers working with the
company
3. Zee Inc. has its plants in different areas in the country. The company
provided both in company and out-companies executive development programs.
In Company programs included orientation programs for apprentice Assistant
Executive Engineers. It had a staff college at Pune. Programs were conducted at
staff college for all types of personnel. Incompany programs included quality
management, participative management, time management, etc. The best faculty
was drawn from Indian Institute of Management, Universities, and Professional
Bodies etc. apart from the four permanent and internal faculties. At present all

the four permanent faculty positions are vacant. Evaluation of management
development programs is done as a ritual rather than to make it a part of
development process. Evaluation of in-company program is done at Staff
College with the objectives of knowing the participants learning and to know
how far the participants have found the program useful. The staff college sends
no formal feedback to the functional heads of the departments and also to the
corporate personnel and administrative department. It appears to be no formal
system that provides the feedback from the participants and out company
programs to their respective functional heads. There exists no evaluation model
with pre-training and post-training evaluation and no efforts are made to
develop evaluation techniques.
a. Find out the purpose of evaluating the management development programs.
b. Explain the Kirkpatrick’s Model of Evaluation to overcome the problems in
the case
Compensation and Benefits
1. Your company, an Agritech startup which had a humble beginning is now
gone for merger with a big MNC. Looking at that now the new management has
decided to formulate compensation strategies. Before penning down the
strategies, the HR Manager considers it necessary to identify factors that
influence the compensation strategies. You, as an employee of HR Department,
are assigned this task of identifying these factors.
2. In the past few years your organization has achieved marvelous results and
had manifold growth. The success of the organization has skyrocketed based on
which you are opening up a subsidiary in various other foreign(country)
locations. You as HR manager has to device an international compensation. To

your management present what is an international compensation and its the key
components (discuss all components in detail)
3. Food & Health Pvt Ltd is a wholesome and organic food chain which after
capturing a huge and overwhelming success in the online market is now
venturing into retail business. The HR is now confused because earlier all their
employees were part time or work from home but now, they have to engage
people in full time capacity. You are an Asst. Manager HR and have been asked
by your senior to do work on this issue. You have an idea to formalize this
through compensation survey
a. Explain to them what is salary /compensation survey and how will it serve
purpose in Food & Health?
b. Explain to them types of survey, which you would want to do and suggest
which would be best suited for the organization.
Services Marketing
1. You are the owner of a retail chain. You currently have a consumer durables,
groceries, and private label clothing range for kids, men, and women. The
quality you offer is fantastic. You have more than eighty percent repeat
customers. Most of the customer surveys that you have conducted with market
research agencies have pointed out this unique feature of your store. You have
successfully operated your business in Delhi. You now intend to go online. How
will you promote your online brand?
2. The entrepreneurial bug has bitten you and food business is in your mind.
There are numerous challenges, however. What are the challenges you
anticipate coming your way while designing your service offering?

3. Blazers academy is a coaching academy, that provides training, coaching, and
counseling services for students. Their primary revenue source is from the
coaching they do for medical and JEE. Established a decade ago, it is now a
well-known brand but faces severe competition from the crowded market in the
coaching space. Two major challenges are coming your way. First, the brand is
taking a hit online. There are a lot of negative reviews about the brand and the
second challenge that you are facing is with the rising number of students, your
back-end servicing of the customer, and student problems have been poor. It is
clearly visible from the verbatim feedback given by the stakeholders.
a. How will you build your service brand?
b. How will you deal with your complaining customers?
Entrepreneurship and Venture Capital Management
1. Starting a venture is not an easy task. A series of activities need to be planned
and undertaken to create an enterprise. Discuss.
2. “Innovation is the hallmark of Entrepreneurship”. Explain the statement with
an example.
3. Hemant’s grandfather owned a huge agricultural firm in the name of
‘Organica’. The company had huge acres of land in Kerala where it grew spices.
The company planned to expand and was planning to buy land in Coorg,
Karnataka where it will grow coffee. While visiting the place, Hemant saw that
the villagers had to walk more than 10 kms of hilly terrain to reach the hospital
and he also felt that the villagers did not have any work in the evening apart
from doing agricultural work in the morning. For expansion purposes he
required money and the chief financial officer of his company suggested that
they raise the required funds directly from the public. Hemant also decided to

open a hospital and a skill development centre for the villagers in the evening
wherein they can learn a lot of new skills.
a. Explain the method of raising funds.
b. What is the primary advantage that Hemant gains from the method he
chooses to opt for funding?
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NMIMS Answer Sheet Dec 2022-Maria, the HR Head of ‘Aztec Tech Solutions Ltd’ assigned the task of assessing the human resource planning to the HR Department. However, his team informed him that this assessment is not going well as they had expected

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NMIMS Answer Sheet Dec 2022-Maria, the HR Head of ‘Aztec Tech Solutions Ltd’ assigned the task of assessing the human resource planning to the HR Department. However, his team informed him that this assessment is not going well as they had expected