2. YOUR LOGO
Who Are StrangeLogic?
We were founded in 2009
Our unique product is Pzyche - a patent-pending behavioural
technology that algorithmically delivers
Visitor Propensity Intelligence
We currently work with website operators across the globe
allowing them to:
1. understand their individual visitors’ characteristics and
2. deliver relevant products and offers in real-time
Recent case studies have shown that Pzyche delivers an
increase in consumer conversions of over 60%, whilst
also enabling a 300% uplift in bottom line income for B2C
online businesses
http://pzyche.com
3. YOUR LOGO
What’s Wrong with Content Delivery?
Everyone is different but websites
treat all visitors the same
Acquisitions and revenues can be
massively improved by tailoring
content
Pzyche allows websites to treat all
visitors as individuals and to
improve and optimise their web
experience
“By enabling websites to understand all about a visitor
and to react in real-time with more relevant content and
promotions, Pzyche can increase conversions, revenues
and ultimately profits…”
http://pzyche.com
4. YOUR LOGO
What is Pzyche?
Pzyche is a pioneering technology in the field of behavioural
marketing and website conversion optimisation
Pzyche provides No Cost, unlimited visitor analytics
delivered in real-time
Pzyche then helps websites to tailor the individual visitor
experience - the content, products and offers they see - both
at the instant of their first visit, and right the way through
their interactions with the site
Pzyche is not traditional web analytics. It is ‘visitor
analytics’ that enables websites to react in real-time
http://pzyche.com
5. YOUR LOGO
How Does it Work?
Pzyche takes data points and runs
them across its visitor propensity
algorithm
This delivers a set of highly accurate,
statistically relevant predictions
covering demographic data and other
individual characteristics
We can provide data on specific
questions that you may want
answered
Pzyche then provides the tools to
make changing content as easy as
possible
http://pzyche.com
6. YOUR LOGO
Pzyche Tools
We provide a tailored product
specific to each client’s needs
We can provide data on
preferred products/offers and
the likelihood of interactions
with named competitors
We categorize/rank prospects
according to criteria the client
can define
We also build in data on specific
questions clients may wish to
understand
http://pzyche.com
7. YOUR LOGO
What Does it Cost?
Pzyche has NO set-up fees
Pzyche has NO monthly retainers
Pzyche has NO minimum fees.
Real-time visitor analytics are FREE
Pzyche charges $0.01 per action
An action covers each time Pzyche
is used to enhance the experience
for a visitor
http://pzyche.com
8. YOUR LOGO
Optional Integration with Other Solutions
We can bring Pzyche data into
Google Analytics (or other web
analytics solutions)
We can use Pzyche data with
Multi-Variant or A/B testing
tools, to provide pre-testing
segmentation (and a wider and
more useful range of variables
to test against)
http://pzyche.com
9. The Way Forward
1. Client installs the Pzyche Tag (just as they would when adding
Google Analytics)
2. Competitor and ‘Questions’ scoping and inclusion
3. Joint analysis of traffic and initial (simple) rules determination
4. Pzyche work with client on implementation of actions
5. On-going review and fine-tuning of rules/actions
Pzyche can assist their clients to offer
a tailored web experience from someone’s very first visit,
and thereby increase its acquisitions and conversions
http://pzyche.com
10. YOUR LOGO
If you have any questions please
don’t hesitate to get in touch.
Paul Galbraith +44 (0)7594 852 753
paul@strangelogic.co.uk
Any Questions?
http://pzyche.com
