Social media is a great tool for connection and brand building. Don't just stop at the conversation; however. Learn how to integrate the three pillars of public relations (earned media), content and social media to connect with communities and prospects in a powerful way.

1. THREE KEY PILLARS
SOCIAL MEDIA SUCCESS
Authored: Maria Dykstra, co-founder, TreDigital
Pam Abrahamsson, founder, PRA Public Relations

2. THREE SUCCESS PILLARS
There are three key components to
any successful communications
strategy for your business. We call
them PILLARS:
Pillar One: Content strategy
Pillar Two: Social media
Pillar Three: Earned media/Public
Relations
These three pillars work together to super-charge your marketing

3. pillar one:
content strategy

4. pillar one: content strategy
there are three simple rules to master
Did you know that websites that
regularly publish new content
receive 4x more traffic?
They also converted 5x more leads.
If done right, blogging is an
amazing technique to grow your
business. To get going,

5. pillar one: content strategy
three simple rules
1. LISTEN BEFORE JUMPING IN
Top bloggers in your industry spend time researching your
customers. Google them and pay attention to what they are
writing about, and how they engage on social media. Use tools
like Hootsuite to spot patterns and trending topics.
2. CREATE CONSISTENCY
Based on your research of top bloggers, choose one core theme
for your blog and then create 2-3 related topics. hubspot''s Blog
Topic Generator is an excellent tool for ideas.. Once you have blog
ideas, stick to a consistent schedule. Even if you post just once a
month, it is better than not doing it at all..

6. pillar one: content strategy
three simple rules, cont
3. SHARING IS CARING
Sharing your content on social media will expose it to new
eyeballs, especially if you do it more than once and in a variety of
different formats. The same key idea can be a blog or a Slideshare
deck. You can turn several of your blogs into a free ebook or
create an email mini-course. The sky is the limit!

7. pillar two:
social media connection

8. pillar two: social connection
there are three simple steps to take
Social media is a powerful platform
for conversations that can lead to
new customers.
If you are struggling with where to
start, just know that you do not
have to be everywhere. at once.
Choose one social media platform
and master the art of conversation.

9. pillar two: social connection
three steps
1.1. REACH OUT FIRST
Don't be shy; reach out. Try adding top 10 bloggers to a Twitter
list and following their followers. Spend 15 minutes a day
engaging. Ask your followers a question; reply to their tweet or
like something they said.
2, BE HELPFUL FIRST. SELL SECOND
Build trust before you can start selling. A good formula: 60% of
your updates: industry-related content, shared by others. 30% of
content can be your own content shared by others. Promote
your own content 30% of the time. Direct call to action: no more
than 10%.

10. pillar two: social connection
three steps, cont
3: FOLLOW-UP
The best way to sell is to build relationships first. Email is still one
of the most powerful tools in connecting and building trusted
rapport with your social connections.

11. pillar three:
PR/Earned media

12. pillar three: pr/earned media
there are three way pr helps social media
Media coverage has changed
significantly in the past few years.
it is an important foundation
for social media.
Here are powerful reasons why
you need earned media (as they
call PR these days) in your social
media tool kit:

13. pillar three: pr/earned media
three ways pr helps social
1. GOOGLE LOVES PRESS COVERAGE
Google thinks highly of the media coverage PR delivers, and ranks
pr/earned media content for search accordingly. Interviews and
news releases can drive better web presence and ranking results.
2. (Journalist) CONTENT IS KING
Original content, i.e.,, journalists' coverage, is invaluable for earning
social credibility, boosting authority and thought leadership as it
gets shared across social channels. as valued, independent content.
3. SHARING CONTENT BUILDS media relationships
Sharing journalists' coverage of your enterprise, as well as their
other stories, helps build strong relationships,, boosts your social
media credibility, and can position you for interview opportunities
as a credible "voice" for your industry.

14. Want to know more ?
Book Your Free social/pr quick Chat.
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1.503.298.97491.503.298.9749 pam@prapublicrelations.com