Presentation (in Norwegian) at "Medievaner 07", Aker Brygge, Oslo, Norway, 20. September 2007.
Presentasjon på "Medievaner 07", Aker Brygge, Oslo, 20. september 2007.
Oyvind SolstadHead of user involvement and social media at VG
8. “Our world is dominated by the
extreme, the unknown, and the very
improbable (improbable according to
our current knowledge)
– and all the while we spend our time
engaged in small talk, focusing on the
known, and the repeated.”
Nassim Nicholas Taleb
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9. “When an idea hits,
the race to be first to
be second begins.quot;
Scott McCloud
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10. …den som
reagerer raskest
på forandring.
c “turtleish” by zenera
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http://www.flickr.com/photos/zenera/30570094/ 97 11 12 13
11. Timer brukt pr. dag
Nett TV Radio
TNS Gallup, mars 2007
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36. TechCrunch.com - 37%
digg.com - 34%
del.icio.us - 29%
PerezHilton.com - 27%
Wikipedia - 14%
Flickr - 14%
Facebook - 10%
Twitter - 5%
While a lot more analysis is needed, as you can see a lot of sites don't fare
particularly well. They're set up to attract eyeballs, but perhaps - purely
from an economic sense - not necessarily the right ones. Eventually ad
spending will recede and marketers will place a greater focus on ROI.
Purchase intent and search will play a key role. If you want to attract
advertisers, start conveying that you attract buyers and make sure you are
delivering on that promise.
Steve is playing with Jottit.com and loving its
simplicity.
steverubel: Background on Jottit
SUN SEP
16TH http://www.aaronsw.com/weblog/sweatsmall (via Twitter /
steverubel)
steverubel: Checking out http://jottit.com/ - an incredibly easy
way to build a wiki like site, public or private. (via Twitter /
steverubel)
Steve is watching the Jets stage a Q4
comeback!
steverubel: Got one, thanks! (via Twitter / steverubel)
SAT SEP
15TH
steverubel: If you have access to Yahoo Mash can you please invite
me? Thanks! (via Twitter / steverubel)
steverubel: Checking out blognation. Like it but wish I could
FRI SEP
14TH subscribe to individual bloggers. http://us.blognation.com/ (via
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Twitter / steverubel)
46. What’s pissing me off is that it uses so little
of my body. You’re just sitting there, and it’s
quite boring. You’ve got this stupid little
mouse that requires one hand, and your eyes.
That’s it. What about the rest of you? No
African would stand for a computer like that.
It’s imprisoning.”
Brian Eno
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