The Accidental Social Innovator: A basic overview of the fundamentals of social innovation, shared value, collective impact and how two work colleagues changed there way of working to solve social issues

1. THE
ACCIDENTAL
SOCIAL
INNOVATORS

2. WORK COLLEAGUES WANTING TO DO SOMETHING DIFFERENT!
WCMT FELLOWSHIPS
BACKGROUND INFO
SOCIAL : INDIGO

3. DRIVING SOCIAL INNOVATION
IN NORTHERN IRELAND
 DETI: “Harnessing the Power of Social Innovation to Drive the NI Economy”
 The Young Foundation: “Socially Sustainable Northern Ireland – A Young Foundation
Intervention Proposal”
 NI Executive: Innovation Strategy.
 Cabinet Office: “Social Attitudes of Young People (Generation Z)” Foresight Study.
 DEL: Youth Economic Inactivity Design Panel.

4. DEFINING SOCIAL
INNOVATION
“Social Innovations are new solutions (products, services, models, markets, processes
etc.) that simultaneously meet a social need (more effectively than existing solutions)
and lead to new or improved capabilities and relationships and better use of assets and
resources. In other words, social innovations are both good for society and enhance
society’s capacity to act”
This definition is still evolving!

5. KEEPING IT SIMPLE!
“Creating new solutions to solve societies intractable issues”
Or my alternative view:
Creating a new movement to gain momentum!
“Becoming A Lone Nut”

7. SOCIAL INNOVATION
EVERYONE CAN PLAY
Social Innovation is not necessarily Social Enterprise!

8. SOCIAL INNOVATION:
PROCESS
The Young Foundation Six Stages of Social Innovation

9. SOCIAL INNOVATION:
PROCESS

10. SOCIAL INNOVATION IN ACTION

11. GLOBAL SOCIAL INNOVATION
South Africa: Rlabs have developed a three tier package of support for social
innovators: (1) Academies and skill training, (2) Living Labs – create enabling
environments, (3) RLabs investment – invest in sustainable and scalable
ventures.
USA: Recyclebank inspires and rewards smarter, everyday choices for a more
sustainable future. Recyclebank knows that group effort is the way to make a
positive impact and pull together communities, businesses and individuals.
Kenya: “Testimony” in Swahili – Set up during the civil strife in Kenya and has
now scaled up to be a global human rights platform.

12. SOCIAL INNOVATION: CONCEPTS
SHARED VALUE – MICHAEL PORTER

13. SOCIAL INNOVATION: CONCEPTS
SHARED VALUE – MICHAEL PORTER

14. SHARED VALUE
CORPORATE EXAMPLES
India: Developed for poor Indians who had no access to health
care. Selected drugs for 11 disease areas and devised a plan to
make drugs more affordable and increase health education.
Profitable after 31 months serving 42M in 33K villages in India.
Africa (Nigeria & Ghana): mPedigree – cloud based and mobile
phone system designed to tackle counterfeit drugs,
responsible for 700K deaths globally each year (i.e. 40% of
antimalarial drugs in Nigeria and Ghana are fake).
Secure code on packaging – text number to free number.

15. SOCIAL INNOVATION: CONCEPTS
COLLECTIVE IMPACT - STANFORD

16. SOCIAL INNOVATION: CONCEPTS
COLLECTIVE IMPACT - STANFORD

17. OUR IDEAS
Powered by SOCIAL:INDIGO
Social Nybble: Online collaborative network designed to develop ideas and
share resources with a common purpose to create measurable social impact
Social Jam: Development of a new North/South Social Innovation network
with a key challenge to create ideas to tackle youth unemployment.
The Book Reserve: New social enterprise designed by Social Indigo to employ
twelve young ex-offenders who are also parents per year and make the
business profitable over a three year period.

18. FINAL THOUGHTS

19. “The reasonable man adapts
himself to the world; the
unreasonable one persists in trying
to adapt the world to himself.
Therefore all progress depends on
the unreasonable man.”
George Bernard Shaw

20. #PositivePurpose
#SocialOptimism
www.socialindigo.com
www.socialjam.co.uk
(March 2015)
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