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1. Building Community Websites Equals Success Online

2. In this article I will discuss how important is it to build
community websites rather than straight forward sales
pitches. Selling online is about bringing people together,
not about stuffing products down your visitors throwts
and expecting them to buy from you.

3. We have conditioned our minds all of our lives to accept
advertising billboards, radio ads, newspaper ads,
commercials, and all sorts of other advertising materials
wherever we go. The same applies on the internet. This
"conditioning" has enabled us to see past all the ads and
look directly for the pertinant information that we are
seeking.

4. People who are new to the internet are more likely to
click on your ads for no apparent reason but to simply
search and keep searching. Others that have beed online
for years now, tend not to pay attention to as many ads
on a daily basis like they used to.

5. If you are serious about making money online without
having to spend too much of your budget, create a
"community online". It is in our nature as human beings
to want to belong, or to be involved within a community
setting. Communities come in all shapes & sizes and are
not limited to gender, race, nationality, or religion. A
community can cater to whatever topic you wish and
welcome whomever you desire.

6. Same concept applies to your website!

7. Building a community within your website is the key to
increasing your business, keeping visitors coming back,
and keeping your advertising budget in the bank. Show
your visitors that you aren't just here on the internet to
sell them something. For example, we (Smartads), we
are here to teach what we know about internet
marketing. By teaching, we too learn more, gain more
business, and attract new visitors.

8. RESIDUAL TRAFFIC IS THE KEY!

9. As i've always mentioned to my clients & readers,
getting people to your website is the easy part. Anyone
with a $500 credit card can get traffic to their website,
it's keeping them there and getting your visitors to come
back on their own time is what makes owning a website
a dificult proposition.

10. Visitors always come back to communities they can
relate to!

11. I always to go back to internet marketing communities
online like:

12. www.webpronews.com

13. www.sitepronews.com

14. www.searchenginewatch.com

15. and so on... There are many internet marketing
resources available for business owners. We are
fortunate to have access to the vast amount of resources
that we do, in order to increase our business & to
increase our knowledge.

16. More resources online also increases competition. There
are literally millions of websites out there and many of
them might possibly be your competitors. Without
building a community, people won't remember who you
are, or what it is that you do. Infact, if you are spending
all of your money on banner ads, pay per click
advertising, affiliates, and other marketing areas online,
and at the same time you aren't paying attention to
increasing your home base, when your advertising
budget runs out so too will the bulk of your traffic.

17. If your website isn't good enough, your sales won't be
good enough. Granted; building a website can be very
time consuming but just remember that you don't need
to create an empire over night. Just a little here, a little
there, and before you know it, it all adds up to
something you can be proud of. Over time, your website
traffic will constantly be increasing.

18. PLEASE NOTE: If you stop advertising, your traffic won't
grow. Growing your website is all part of the whole plan.

19. What do we need to create a community website?

20. You always want to add extras to your site that interest
you. By doing so, you will also attract people with
similar interests and help to bridge the credibility gap
online.

21. You can always add these to your website:

22. * Personal blog* Helpful tips* Mini-ebook courses (on
how to be a better client for you)* Other people's
articles* Chat forum (requires a lot of maintenance &
promotion)* Free business directory listings* Family
albums for users* Fun online questionnaires* Mind
benders* Games* Contests (with actual prizes)* "How
to" articles* Government resources* Local community
resources* Support local companies & vice versa

23. I think we can now get a sense of what building a
"community" website means. The key is to take your
industry (even if it is boring), and teach someone about
what it is that you do. The internet allows us to take in
more information than we could ever imagine. There is
always someone out there who wants to learn about
your industry.

24. The key is to add on a little at a time. Talk to your web
designer. Try and find unique little ways to build a
community website online. Ask people what they look
for within your industry. After time, you will know what
it takes to keep creating more for your company online,
and your wallet will love you for it.

25. Just remember the more you build, the less your
advertising budget will be when you get there. Just keep
it up until you get there, don't give up on yourself, your
company, or your future.

26. I hope you've enjoyed this article!

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03561