Unit 1 [MT217] Page 1 of 2 Unit 1 Assignment Writing.docx

Unit 1 [MT217]
Page 1 of 2
Unit 1 Assignment: Writing Assignment
This Assignment requires that you view several tutorials. First,
complete the first set of tutorials by
going to MFL Resources at the bottom of the left navigation of
your course. Select MyFinanceLab
Study Plan, select the link, and complete the five tutorials
listed. The second set of tutorials are listed
below. Two of these tutorials will introduce you to methods of
calculation using a calculator, and using
Excel. The third tutorial is an introduction to finance in
addition to providing some practical advice that
will help you to reflect on how this course will benefit you.
This Assignment will assess your knowledge based on the
following outcome:
MT217-1: Explain how financial managers use financial
calculators, Microsoft Excel, and financial
statements to measure the financial performance of a business
entity.
Assignment Instructions:

Select the Assignment link in the left navigation under Unit 1.
Then, select Unit 1 Lab Assignment
to complete the three items below. After completing, reflect on
how learning how to use Excel and a
financial calculator to learn finance will assist you with your
personal goals or as a business manager.
watching the video to solve
Problem 1.1)
- Explain It!
Use Microsoft Word to compose a 1-page APA 6th edition
formatted paper and answer the questions
listed below:
1. Describe in detail the goals you have for this unit.
2. Describe how this unit will help you in your professional
development.
3. After viewing the videos, what are the three most important
concepts you learned?
4. How would learning how to use Excel and a financial

calculator assist you with your personal
goals or as a business manager?
Assignment Checklist:
inal response in Standard English, paying
special attention to grammar, style,
and mechanics.
specific examples of concepts,
topics for each question.
se are clearly stated.
to another.
the grading Rubric so you can
demonstrate your competence of the above outcomes you will be
assessed on.
Unit 1 [MT217]
Page 2 of 2

Unit 1 [MT217]
Page 3 of 2
Directions for Submitting Your Assignment
Be sure to respond to these questions using the critical elements
listed in the Assignment Checklist and
submit your paper to the Unit 1 Assignment Dropbox. This
Assignment is due: Tuesday, midnight ET.
Unit 1 Assignment: Writing Assignment Points
Possible
Points
Earned
Content
Described in detail the goals for this unit. 4
Described how this unit will help with professional
development. 4
Discussed the three most important concepts learned from the
videos. 4
Explained how to use Excel and a financial calculator assists
with personal

and career goals.
4
Analysis
Work demonstrates synthesis of concepts, research, and
experience. 4
Work demonstrates the student’s ability to tie relevant
information to real life
applications.
4
Analysis exceeds basic comprehension to demonstrate higher
order thinking. 4
Writing
Correct use of APA 6th edition format; all sources used to
support the paper
are referenced.
2
Sentences are clear, concise, and direct; tone is appropriate. 2
Spelling, grammar, and punctuation are correct. 2
Total 34

Unit 1 Assignment: The 12 Principles of Economics
In this Assignment, you will apply the 12 Principles of
Economics to different scenarios.
Unit1_Assignment_
Rubric.pdf
Unit 1 [204]
Page 1 of 2
Unit 1 Assignment: The 12 Principles of
Economics
1. Your Assignment should have a cover sheet with the
following information:
● Your Name
● Course Number
● Section Number
● Date
2. You may submit your Assignment using the Unit 1
Assignment template.

3. Your answers should follow APA formatting by being in
double-spaced paragraph format, with
citations to your sources and, at the bottom of your last page, a
list of references. Your answers
should also be in Standard English with correct spelling,
punctuation, grammar, and style.
4. Respond to the questions in a thorough manner, providing
specific examples of concepts, topics,
definitions, and other elements asked for in the questions. Your
answers should be highly
organized, logical, and focused.
Assignment
Each scenario below practices one of the 12 Principles of
Economics. Match the principles to the
appropriate scenario listed and justify your answer. A principle
will only be used once, and not all
principles are used.
The 12 Principles of Economics:
1. People must make choices because resources are scarce.
2. The opportunity cost of an item — what you must give up in
order to get it — is its true cost.
3. “How much” decisions require making trade-offs at the
margin: comparing the costs and benefits

of doing a little bit more of an activity versus doing a little bit
less.
4. People usually respond to incentives, exploiting opportunities
to make themselves better off.
5. There are gains from trade.
6. Because people respond to incentives, markets move toward
equilibrium.
7. Resources should be used as efficiently as possible to achieve
society’s goals.
8. Because people usually exploit gains from trade, markets
usually lead to efficiency.
9. When markets don’t achieve efficiency, government
intervention can improve society’s welfare.
10. One person’s spending is another person’s income.
11. Overall spending sometimes gets out of line with the
economy’s productive capacity.
12. Government policies can change spending.
https://kapextmediassl-
a.akamaihd.net/business/204/1902C/Assignment_Templates/Uni
t1_Template.docx
Unit 1 [204]

of 2
Scenarios
1. Even though generally more expensive, energy efficient
appliances and vehicles sell better with a
rebate or tax credit.
2. Airlines will charge a fee for each additional suitcase you
may want to take with you on a trip.
3. At a restaurant, when ordering an entrée, you get to choose
two side dishes from a group of five
side dishes.
4. Instead of growing your own food and making other
necessities you decide to specialize in a
particular profession and purchase things, even things that you
would have not been able to make
yourself.
5. There is an incredible variety of goods and services available
at many different price points even
though no single entity or government is deciding or dictating
the market what to do.
6. In its effort to limit the effects of rising inflation, the Federal
Reserve System reduces the quantity
of money in the economy, but sees an increase in unemployment
7. While consuming the same amount of farmers’ labor and
capital the newly developed hybrid crops

achieve twice the yields of the previous crops.
8. You have noticed that the same amount of money buys you
fewer goods and services than it did a
year ago.
9. You worked for extra pay on a holiday and therefore missed
out on your neighbor's’ barbeque.
10. Two major suppliers of powdered baby food formula are
challenged by government on grounds of
price fixing.
Directions for Submitting Your Assignment
Before you submit your Assignment, you should save your work
on your computer in a location and
with a name that you will remember. Make sure your
Assignment is in the appropriate template
provided. Then, when you are ready, you may submit to the
Dropbox.
Unit 1 Assignment: The 12 Principles of Economics Points
Possible
Points
Earned
Criteria
Correct matching and explanation for each question. 40

Writing Style, Grammar, and APA Format 10
Total 50
Unit1_Template.doc
x[204] Unit 1 Assignment Template
Each scenario below practices one of the 12 Principles of
Economics. Match the principles to the appropriate scenario
listed and justify your answer. A principle will only be used
once, and not all principles are used.
The 12 Principles of Economics:
1. People must make choices because resources are scarce.
2. The opportunity cost of an item — what you must give up in
order to get it — is its true cost.
3. “How much” decisions require making trade-offs at the
margin: comparing the costs and benefits of doing a little bit
more of an activity versus doing a little bit less.
4. People usually respond to incentives, exploiting opportunities
to make themselves better off.
5. There are gains from trade.
6. Because people respond to incentives, markets move toward
equilibrium.
7. Resources should be used as efficiently as possible to achieve
society’s goals.
8. Because people usually exploit gains from trade, markets
usually lead to efficiency.
9. When markets don’t achieve efficiency, government
intervention can improve society’s welfare.
10. One person’s spending is another person’s income.
11. Overall spending sometimes gets out of line with the
economy’s productive capacity.

12. Government policies can change spending.
Scenarios
1. Even though generally more expensive, energy efficient
appliances and vehicles sell better with a rebate or tax credit.
2. Airlines will charge a fee for each additional suitcase you
may want to take with you on a trip.
3. At a restaurant, when ordering an entrée, you get to choose
two side dishes from a group of five side dishes.
4. Instead of growing your own food and making other
necessities you decide to specialize in a particular profession
and purchase things, even things that you would have not been
able to make yourself.
5. There is an incredible variety of goods and services available
at many different price points even though no single entity or
government is deciding or dictating the market what to do.
6. In its effort to limit the effects of rising inflation, the Federal
Reserve System reduces the quantity of money in the economy,
but sees an increase in unemployment
7. While consuming the same amount of farmers’ labor and
capital the newly developed hybrid crops achieve twice the
yields of the previous crops.
8. You have noticed that the same amount of money buys you
fewer goods and services than it did a year ago.
9. You worked for extra pay on a holiday and therefore missed
out on your neighbor's’ barbeque.
10. Two major suppliers of powdered baby food formula are
challenged by government on grounds of price fixing.
Page 1 of 1
Making Decisions- MT217
Wexly is a large publicly owned corporation which you are the
president. When making decisions, do you make them to
maximize stockholders’ wealth or for your personal gains? What
actions could stockholders take to make sure the interest of both
parties is served? What can influence management’s actions

DISCUSSION 1-BU204
Economic Principles
This Discussion deals with the 12 Principles of Economics. The
specific discussion areas include the economic principles that
guide how people make economic decisions (choices), how
people interact in markets, and how the economy as a whole
works.
Read Chapter 1 to identify particular economic principles that
guide the various economic decision making processes.
Remember to include your references or links to the websites
that are important contributors to your comments.
Economic agents are those individuals, firms, and government
officials that make decisions that affect the economy.
a. Why do economic agents need to make choices in the
decision making process? What are the factors that force us to
make choices among the viable alternatives at our disposal
during a given period of time?
b. Why do economic agents face tradeoff in our economic
choices (economic decision making) process? How do we make
a rational choice among the viable alternatives we have as
individuals or business owners?
Topic: Marketing in the Larger Organization Structure
Read the background concerning ASG, the sports product
company you will be working with for several units.
After reading about the company:
· Describe what you think the company’s values are.
· Explain what values of yours would align with this company’s
values, mission, and objectives if you were to be hired there?
· Based on the company structure, identify what departments
can you see that will be working regularly with the marketing

department. Which departments might have to expand rapidly
based on exponential success over the Internet?
ASG_general_backg
round.pdf

Adaptive Sports Global (ASG) Corporation*
This brand new ASG startup company has just hired you on as
one of three new
marketing product line managers reporting to the marketing
director. Several years in
the planning, the start-up is now becoming operational. The
founders are engineers and
managers who are sports enthusiasts that wanted better clothing
and gear to pursue
their sports passions. Besides hiring based on specific
qualifications for the particular
job, they only hire athletes and weekend sports enthusiasts who
use various types of
sporting gear and clothing in their personal lives and can
therefore relate to the user.
They allow the first two weeks at the company for intensive
training and using the gear
to become thoroughly familiar with the product. Whatever
feedback they get from users

they funnel into the production and design to make
improvements. All production is
done within the United States (U.S.) The founders want to keep
the company relatively
small in staff but with a global market. The headquarters is
located outside of Pittsburg
PA. The headquarters building as well as their production
facilities (which predominantly
uses robots for actual production work) and large warehouse are
Green Seal® and
LEED certified®*(Green Seal; BuidingGreen, 2019). The
company is committed to
planting the amount of trees each year to offset their carbon
emissions generated from
production. The majority of products are currently sold directly
to customers through the
company website.
The mission of the company is: We make quality clothes and
equipment that we sell to
active people anywhere, that adapt to the terrain and climate in
a sustainable manner.
The objectives, according to the executives of ASG, are:
variations and weather

conditions in a sustainable manner.
differing terrains and
climates as well as (2) adapt to different sports and (3) provide
excellent
performance.
The department has hired you as one of three new marketing
product line managers
(you can read the general product manager job duties).
Product line 1. Sports Equipment: Winter sports (skiing,
snowboarding, winter
climbing, skating, ice hockey, etc.) and shoes or boots that
apply.
Product line 2. Sports Equipment: All other sports: Sailing (and
parasailing), surfing,
tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and
footwear that fit those
sports.
Product line 3. Apparel: All sports clothing lines, starting with
hats, helmets, vests, and
jackets (male and female lines).
All equipment and apparel is either compostable, or can be
recycled. All equipment comes with

a free return label when the person has finished with the
equipment so that it may be recycled.
a.akamaihd.net/business/MT450/1904c/sustainable.pdf
a.akamaihd.net/business/MT450/1904c/plm_duties.pdf
corporate
structure: 46
employees
to date
ASG
For instance, wooden surf boards that are cracked from impact
on rocks etc. can be sent back

to ASG. The company then recycles the components to make
new surfboards or repairs them
and donates them to third world areas or poorer countries where
sports equipment might be
considered unattainable economically.
*Disclaimer: The organization and characters depicted in this
exercise are fictional. Any resemblance to
real organizations or individuals is purely coincidental. This
exercise may include actual companies and
brand names solely for instructional purposes; this exercise is
not associated with any such actual
company or brand name. All trademarks remain the property of
their respective owners.
Reference
BuildingGreen, Inc. (2019). LEED. Retrieved from
https://www.buildinggreen.com/leed
Green Seal. (2019). Make healthier, greener choices with
confidence. Retrieved from
https://greenseal.org/
ASG Company Structure:
http:https://greenseal.org
Unit 1 Assignment:
The following Course Outcome is assessed in this Assignment:

MT450-1: Examine how marketing strategies influence
marketing decisions.
Introduction and instructions: In this Assignment you have the
opportunity to demonstrate your understanding of concepts from
your reading as applied to a simulation. First read the
background concerning the scenario Adaptive Sports Global
(ASG) company. Then view the simulation provided all the way
through to gain a glimpse of what it might be like to work as a
marketing product line manager in a well-funded startup
company.
The second simulation will provide details you need to
understand to more successfully complete the Assignment. Once
you have thoroughly viewed the second simulation at least once,
address the required checklist items below to complete the
Assignment.
Read Adaptive Sports Global(ASG) background information
needed for this Assignment.
Scenario: Adaptive Sports Global
-View the meeting of the marketing director at Adaptive Sports
Global (ASG), and the
marketing management team meeting, to begin to develop the
marketing strategy and marketing plan.
-View the simulation for details for the Assignment below.
· Choose one of three product lines listed below for which you
want to be responsible. Then respond to all the checklist items.
The first products within each of these three product lines that
ASG will introduce to the market in three months (in the colors
of red, navy, white, blue, black, green, and grey-unless
otherwise stipulated) are:
Product line 1. Winter line:
Ski poles that convert to adjustable shock resistant hiking poles
with a push of a button.
Skis that become snowshoes. Retractable length and when a

button is pushed, cleats descend.
Ski boots (black or brown) that adapt to sleet, ice, or snow
and/or unstable terrain, with retractable cleats; these boots can
even be used for golfing.
Snowboards (ultra-aqua; navy; grey with logo) with lightweight
retractable legs that become benches.
Product line 2. Spring/Summer/Fall line:
Boat and parasailing sails that adapt to wind, rain, and
temperature conditions. They come in sizes for standard craft
and in several colors. Parasails also double as tents.
Tennis rackets that convert to racquetball rackets with a
collapsible shaft that stays stable under any normal use impact
conditions.
Hiking/walking shoes (brown or black) that are waterproof but
breathable and elevate when thick mud or rain are detected.
Surf boards (white/blue stripes; blue, white stripes) that have
collapsible legs to convert to beach lounges.
Product line 3. Apparel: Hats, helmets, vests, and jackets (male
and female lines): Fabrics and materials that adapt to the
wearer’s temperature as well as the ambient temperature and
that are sustainably made in the United States (US).
Checklist: Based on your analysis of the information provided
regarding ASG and the simulation details provided above:
· Describe the company’s core competencies based on the
limited information in the scenario.
· Provide a general company SWOT analysis based on the
company scenario.
· Explain which of Porter’s three overall marketing strategies
from the Learning Activity the company should use, and why.
· Identify your chosen ASG product line.
· Summarize the competition to your chosen product line as
found on the Internet.
· Explain the distribution strategy that should be used for this
product line. Should ASG consider strategic alliances for your
product line? Why or why not?
· Analyze how your chosen marketing strategy (from Porter)

shown above impacts what the 4 P’s will be for one (1) of the
products from your chosen product line.
Respond in a minimum 350- to 500-word document in
Microsoft® Word® in addition to the title and reference pages
using APA format and citation style.
ASG_general_backg
round.pdf

Adaptive Sports Global (ASG) Corporation*
This brand new ASG startup company has just hired you on as
one of three new
marketing product line managers reporting to the marketing
director. Several years in
the planning, the start-up is now becoming operational. The
founders are engineers and
managers who are sports enthusiasts that wanted better clothing
and gear to pursue
their sports passions. Besides hiring based on specific
qualifications for the particular
job, they only hire athletes and weekend sports enthusiasts who
use various types of
sporting gear and clothing in their personal lives and can
therefore relate to the user.
They allow the first two weeks at the company for intensive
training and using the gear

to become thoroughly familiar with the product. Whatever
feedback they get from users
they funnel into the production and design to make
improvements. All production is
done within the United States (U.S.) The founders want to keep
the company relatively
small in staff but with a global market. The headquarters is
located outside of Pittsburg
PA. The headquarters building as well as their production
facilities (which predominantly
uses robots for actual production work) and large warehouse are
Green Seal® and
LEED certified®*(Green Seal; BuidingGreen, 2019). The
company is committed to
planting the amount of trees each year to offset their carbon
emissions generated from
production. The majority of products are currently sold directly
to customers through the
company website.
The mission of the company is: We make quality clothes and
equipment that we sell to
active people anywhere, that adapt to the terrain and climate in
a sustainable manner.
The objectives, according to the executives of ASG, are:

to temperature
variations and weather
conditions in a sustainable manner.
differing terrains and
climates as well as (2) adapt to different sports and (3) provide
excellent
performance.
The department has hired you as one of three new marketing
product line managers
(you can read the general product manager job duties).
Product line 1. Sports Equipment: Winter sports (skiing,
snowboarding, winter
climbing, skating, ice hockey, etc.) and shoes or boots that
apply.
Product line 2. Sports Equipment: All other sports: Sailing (and
parasailing), surfing,
tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and
footwear that fit those
sports.
Product line 3. Apparel: All sports clothing lines, starting with
hats, helmets, vests, and

jackets (male and female lines).
All equipment and apparel is either compostable, or can be
recycled. All equipment comes with
a free return label when the person has finished with the
equipment so that it may be recycled.
a.akamaihd.net/business/MT450/1904c/sustainable.pdf
a.akamaihd.net/business/MT450/1904c/plm_duties.pdf
corporate
structure: 46
employees
to date
ASG

For instance, wooden surf boards that are cracked from impact
on rocks etc. can be sent back
to ASG. The company then recycles the components to make
new surfboards or repairs them
and donates them to third world areas or poorer countries where
sports equipment might be
considered unattainable economically.
*Disclaimer: The organization and characters depicted in this
exercise are fictional. Any resemblance to
real organizations or individuals is purely coincidental. This
exercise may include actual companies and
brand names solely for instructional purposes; this exercise is
not associated with any such actual
company or brand name. All trademarks remain the property of
their respective owners.
Reference
BuildingGreen, Inc. (2019). LEED. Retrieved from
Green Seal. (2019). Make healthier, greener choices with
confidence. Retrieved from
https://greenseal.org/
ASG Company Structure:
http:https://greenseal.org

Unit 1 [MT217] Page 1 of 2 Unit 1 Assignment Writing.docx

Unit 1 [MT217] Page 1 of 2 Unit 1 Assignment Writing.docx

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