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  1. 1. Alfredo Bengzon M.D. 20 yr Marketing Plan for Boss Jesus Jesus Acantilado, M.D. July 2, 2010 <ul><li>Boss </li></ul><ul><li>jesus </li></ul>
  2. 2. Outline <ul><li>Daily Rounds </li></ul><ul><ul><li>Vision/ Mission </li></ul></ul><ul><ul><li>Roles </li></ul></ul><ul><ul><li>Monitors </li></ul></ul><ul><li>Historical Performance </li></ul><ul><li>End in Mind </li></ul>
  3. 3. I align daily.. <ul><li>My purpose, vision in life is to give the best for my family and relatives, to be the best if not excellent pediatrician in my community. to help shape-up the health care system in my community I serve. My vision is to establish a primary hospital among those middle to low income group of population. </li></ul><ul><li>To attain my vision, I have to be a fellow in the Philippine Pediatric Society, in so doing need to involve myself in various training program of the society. To be an efficient future director of a hospital, need to finish MBA-H in highly prestigious Ateneo Graduate School of business. </li></ul>
  4. 4. Winning Means doing 7 roles well daily. <ul><li>1.Make my family physically fit and healthy </li></ul><ul><li>2. Keep myself updated by attending conventions, locally or abroad, seminars held in tertiary hospitals </li></ul><ul><li>3. A model pediatrician </li></ul><ul><li>4. Diligent chairman </li></ul><ul><li>5. Joining other training hospitals (tertiary hospital for updates) </li></ul><ul><li>6. Obedient brother </li></ul><ul><li>7. Finish MBA H in ateneo </li></ul>
  5. 5. Healthy Family
  6. 6. As Pediatrician
  7. 7. As a working chairman
  8. 8. Monitoring to make sure .. <ul><li>For my family annual check up, my children updates of their vaccines. </li></ul><ul><li>Daily exercise in morning </li></ul><ul><li>Diet check </li></ul><ul><li>Monday to Saturday office and clinic </li></ul><ul><li>Sunday family day </li></ul><ul><li>Daily checking of dairy </li></ul>
  9. 9. BoSS Jesus Acantilado <ul><li>Boss </li></ul><ul><li>jesus </li></ul>A CAN TI LADO Holylife Hospital now Holylife Hospital future
  10. 10. Free for all <ul><li>Stephen Covey 8 habits from business to greatness. </li></ul>
  11. 11. 12 Marketing Plan for Life <ul><li>HABIT 1. Your in charge; You’re the creator – being procative </li></ul><ul><li>HABIT 2. Mental creation – first in mind find the most worth. </li></ul><ul><li>HABIT 3. Physical creation – first things first, combination of 1 & 2. </li></ul><ul><li>HABIT 4. THINK win-win being nice it is a character- baesd code for human interaction & collaboration. </li></ul><ul><li>HABIT 5. Seek first to understand, then to be understood. </li></ul>Stephen Covey
  12. 12. Continuation <ul><li>HABIT 6. Synergize – team work, two heads better than one </li></ul><ul><li>HABIT 7. Sharpen the saw – preserving/ enhancing the greatest asset you have – you. </li></ul><ul><li>HABIT 8. Everyday greatness – thrive, innovate, excel, and lead </li></ul>
  13. 13. The 20 year journey is worth it… <ul><li>Here and Now </li></ul><ul><li>45 years old </li></ul><ul><li>Family Man </li></ul><ul><li>Kids </li></ul><ul><li>Pediatric Consultant </li></ul><ul><li>Boss/Chairman </li></ul><ul><li>5 million loans </li></ul><ul><li>Time to work/ time to rest </li></ul><ul><li>End in Mind </li></ul><ul><li>Healthy 65 years old </li></ul><ul><li>Happily married </li></ul><ul><li>Kids </li></ul><ul><li>Department chairman </li></ul><ul><li>Boss at least two Business establishments </li></ul><ul><li>Cut loan payments </li></ul><ul><li>No fear of dying </li></ul>
  14. 14. My Conclusion & Subtitle: The daily road to the finals shall be happy and good. <ul><li>Finally my dream in life is to be well respected Pediatrician. A successful businessman able to manage a tertiary hospital, a happily married man. </li></ul><ul><li>My motto is Dream the unreachable. </li></ul>