SlideShare a Scribd company logo
1 of 38
how the HUMAN WEB is changing the game @ajleon           #osCharity           #iofnc
3 skills to succeedin the digital landscape
#1 storytelling tell your story
macro your organization’s story  micro your project’s story
org tip digital storytelling taskforce
storytelling tools
#2 urban development build your tribe
audience vscommunity
understand socialecosystems
facebook twitter cocktail party family reunion
urban development tools
#3 digital arson call to action
movement vscampaign
know your community      fans        followers    catalysts
3types of community members
followers follow.
click a button
fans cheer.
share your story
comment on your work
catalysts move.
but … tell them what you want!
case study Quinn the shine movement
org tipmake room for user DNA
case study
storytelling
urban development
digital arson
closing thoughts on digital strategy need room for experimentation focus on executionvs strategy convert digital tourists ->digital natives
Questions? AJ Leon  the LaC project @ajleon www.ajleon.me www.opensourceCharity.com

More Related Content

Similar to osC - how the human web is changing the game

Social Media for Event Marketing
Social Media for Event MarketingSocial Media for Event Marketing
Social Media for Event Marketing
Sidneyeve Matrix
 
Integrated social media
Integrated social mediaIntegrated social media
Integrated social media
Ryan Turner
 

Similar to osC - how the human web is changing the game (20)

Changing Media Landscape
Changing Media LandscapeChanging Media Landscape
Changing Media Landscape
 
Hype Cycle & Social Media Fails
Hype Cycle & Social Media FailsHype Cycle & Social Media Fails
Hype Cycle & Social Media Fails
 
Transient Identiti Socialization Of Marketing
Transient Identiti   Socialization Of MarketingTransient Identiti   Socialization Of Marketing
Transient Identiti Socialization Of Marketing
 
All Thumbs: Conquering Fear of Social Media
All Thumbs: Conquering Fear of Social MediaAll Thumbs: Conquering Fear of Social Media
All Thumbs: Conquering Fear of Social Media
 
Social Media for Event Marketing
Social Media for Event MarketingSocial Media for Event Marketing
Social Media for Event Marketing
 
My TopFriend is Nike
My TopFriend is NikeMy TopFriend is Nike
My TopFriend is Nike
 
Building the Metaverse
Building the MetaverseBuilding the Metaverse
Building the Metaverse
 
SnapDragon Consultants: Social Media & Travel Information
SnapDragon Consultants: Social Media & Travel Information SnapDragon Consultants: Social Media & Travel Information
SnapDragon Consultants: Social Media & Travel Information
 
Let’s Learn About Using Bitcoin for Social Good: Intro slides
Let’s Learn About Using Bitcoin for Social Good: Intro slidesLet’s Learn About Using Bitcoin for Social Good: Intro slides
Let’s Learn About Using Bitcoin for Social Good: Intro slides
 
Govt2.0
Govt2.0Govt2.0
Govt2.0
 
Integrated social media
Integrated social mediaIntegrated social media
Integrated social media
 
SearchLeeds 2017 - Ellie England, Search Account Director, Bing - The Future ...
SearchLeeds 2017 - Ellie England, Search Account Director, Bing - The Future ...SearchLeeds 2017 - Ellie England, Search Account Director, Bing - The Future ...
SearchLeeds 2017 - Ellie England, Search Account Director, Bing - The Future ...
 
Future of Communication Keynote (Red Sky Summit)
Future of Communication Keynote (Red Sky Summit)Future of Communication Keynote (Red Sky Summit)
Future of Communication Keynote (Red Sky Summit)
 
Social Media / Case Studies for design studios
Social Media / Case Studies for design studiosSocial Media / Case Studies for design studios
Social Media / Case Studies for design studios
 
Mastering WeChat - Updated
Mastering WeChat - UpdatedMastering WeChat - Updated
Mastering WeChat - Updated
 
Netwitslive San Francisco Panel 3 4 09
Netwitslive San Francisco Panel 3 4 09Netwitslive San Francisco Panel 3 4 09
Netwitslive San Francisco Panel 3 4 09
 
Social (Media) Commerce
Social (Media) Commerce Social (Media) Commerce
Social (Media) Commerce
 
Top Technology Trends Affecting Nonprofits
Top Technology Trends Affecting NonprofitsTop Technology Trends Affecting Nonprofits
Top Technology Trends Affecting Nonprofits
 
Socio-digital evolutions and micro-communities: what business opportunities d...
Socio-digital evolutions and micro-communities: what business opportunities d...Socio-digital evolutions and micro-communities: what business opportunities d...
Socio-digital evolutions and micro-communities: what business opportunities d...
 
Next Generation Internet Marketing-Transformational Customer Experience
Next Generation Internet Marketing-Transformational Customer ExperienceNext Generation Internet Marketing-Transformational Customer Experience
Next Generation Internet Marketing-Transformational Customer Experience
 

More from open source Charity (11)

Extended Village
Extended VillageExtended Village
Extended Village
 
Content Strategy for Intermediate Bloggers
Content Strategy for Intermediate BloggersContent Strategy for Intermediate Bloggers
Content Strategy for Intermediate Bloggers
 
Facebook Fan Page Basics
Facebook Fan Page Basics Facebook Fan Page Basics
Facebook Fan Page Basics
 
Online Influence Into Offline Events
Online Influence Into Offline EventsOnline Influence Into Offline Events
Online Influence Into Offline Events
 
Identify Fans, Followers And Catalysts
Identify Fans, Followers And CatalystsIdentify Fans, Followers And Catalysts
Identify Fans, Followers And Catalysts
 
Twitter The Most Powerful Community
Twitter The Most Powerful CommunityTwitter The Most Powerful Community
Twitter The Most Powerful Community
 
Listening And Engaging On The Web
Listening And Engaging On The WebListening And Engaging On The Web
Listening And Engaging On The Web
 
Real Time Story Telling Using Mobile Tech
Real Time Story Telling Using Mobile TechReal Time Story Telling Using Mobile Tech
Real Time Story Telling Using Mobile Tech
 
Blogging, Vlogging And Thought Leadership
Blogging, Vlogging And Thought LeadershipBlogging, Vlogging And Thought Leadership
Blogging, Vlogging And Thought Leadership
 
Basics Of Digital Storytelling
Basics Of Digital StorytellingBasics Of Digital Storytelling
Basics Of Digital Storytelling
 
The Case For Open Source Charity
The Case For Open Source CharityThe Case For Open Source Charity
The Case For Open Source Charity
 

Recently uploaded

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 

osC - how the human web is changing the game