1. Converge Orlando, Inc.

2. What is Converge Orlando?
 Converge Orlando, Inc. is a non-profit 501 c6 public
membership corporation, governed by a Board of
Directors, funded through sponsorships and private funds.
We cooperate with all other destination marketing
agencies in Central Florida
 The other major destination like Orlando is Las Vegas—in
terms of number of visitors and appeal of the
concentration of attractions
 Las Vegas CVB has a sizable Diversity Division and budget
to attract the LGBT traveler to their destination

3. Converge has a clear strategy
Converge strategy to produce value for Orlando
 Attract first-time visitors (put Orlando in consideration)
 Extend the stay of current visitors
 Actively target conventions, conferences and groups
 Focus on amateur athletics & competitions

4. Why was Converge founded?
 Five percent of all travelers
but represent 10% of all
tourism expenditures—
less impacted by national
economic downturns
 We believe LGBT visitation
can be significantly
increased, especially
during off-peak seasons

5. Orlando has a compelling story to tell
LGBT visitors
 The market requires authentic
and sensitive targeting
 Perception of “gay-
friendliness” is the most
important driver of visitation
we can impact
 Assurance of personal safety
and security is also important
 The OutServe Leadership
Conference is great example
of Converge’s unique
contribution

6. Milestone One: We have launched the first
LGBT travel insert with Visit Orlando
 4-month print & online
campaign generating
600,000+ impressions
 225,000 print circulation
 Special targeting of
Atlanta, Boston, Chicago,
NY metro, Philadelphia,
Washington DC, Toronto
and drive markets

7. Future plans for Converge Orlando
 Participate in major LGBT travel trade shows and Pride events
 Create major Orlando presence in all gay travel guides
 Significantly increase the number of articles and references
written about the Orlando gay travel experience
 Participate in organizations that promote LGBT travel and
tourism

8. Milestone Two: New Website is
officially launched today
www.orlandogaytravel.com
is reliable, comprehensive,
unbiased and non-commercial
 Create a distinctive and
exciting persona for
Orlando
 Central Florida’s wonderful
hotels, restaurants,
attractions and
experiences are
interpreted for the LGBT
traveler

9. 2018 Gay Games
 Previously hosted in San
Francisco, Chicago,
Amsterdam, Montreal,
Cologne, Sydney,
Vancouver, New York,
Copenhagen and Antwerp
 Know competitors for
2018 include London and
Las Vegas

10. $150+ million for the local economy
 12,000+ Participants
 200,000+ Attendees
 80+ Countries
Represented
 10 Days Of Competition
 40 Competing Sports
 10 Outstanding Events