1. www.cosmofff.com
filmed from a viewer’s perspective Digital billboard at Broadway and 46th Street
• The main focus of the campaign — which will be introduced
in New York on Thursday on a billboard in Times Square and
at a reception for advertisers, media buyers and press — is a
video that simulates a photo shoot for a new Cosmopolitan
ad campaign.
• Using facebook Connect, viewers of the video can
download their own photographs and those of their friends,
which pop up in the video as it progresses; the viewers are
depicted as the stars of the campaign.
• It is Cosmopolitan’s hope that viewers will share the video
http://www.youtube.com/watch?v=j4EqJiEqcOo with their friends and spread the message that it has a truly
global reach and is at the forefront of the social media game.