Research work of Mass Media

1. Jan ‘15 Edition
Rs.75
Vibgyor High
Publication.
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Views of
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on MASS
MEDIA !!
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6. TOPICS COVERED:
1. SIMILARITIES OF
GRANDPARENTS
2. DIFFERENCES OF
GRANDPARENTS
3. SIMILARITIES OF PARENTS
4. DIFFERENCES OF PARENTS
5. CONCLUSION
6. GRANDPARENT V/S PARENT
Our research work …

7. SAMPLE QUESTIONAIRRE

8. This project is about comparing different aspects of daily
life of three generations and will cover a period of about 50
years. We will conduct research on the topic mass media by
interviewing grandparents and parents. We will be able to
compare the differences/similarities between aspects of
daily life of three generations in India and Europe. This
phase of the project includes carrying out research and will
start off with writing the report.
Name of the group member:
___________________________________________
Name of the grandparent/parent :
_______________________________________
Part 1 :
Family Description
Fill in the blanks:
The family I belonged to was a __________ (nuclear/joint)
family.
My father was a _____________ by profession.
My mother’s hobby was ______________.
There were _________ people in my parents’ family.
__________ people lived in the same house.
I lived in ___________________/____________________
(specify city/town/village along with state) with my
parents.
• Give a short description of your family when you were a
teenager in about 5 lines.
_____________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
• Do you remember any historical event/fact when you
were a teenager (between 12 and 16 years old) in India or
worldwide? If yes, why has that event impressed you?
_____________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
Part 2 :
Questions are related to the time when the
grandparent/parent was 14 years old.
Question 1.
• What kinds of mass media (newspapers, magazines,
radio and TV) were available in your family?
_____________________________________________
__________________________________________________
__________________________________________________
• What kind of mass media was most popular in your
family?
_____________________________________________
__________________________________________________
__________________________________________________

9. Was reading popular?
______________________________________________
______________________________________________
Was internet available? If yes, was it popular? Explain.
______________________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
Question 2.
How financially viable was it for your family to purchase
a newspaper, magazine and a book?
______________________________________________
______________________________________________
________________________________________
____________________________________
How financially viable was it for your family to purchase
a radio, television and a computer?
______________________________________________
______________________________________________
________________________________________
Was a well equipped library available close to your
house?
______________________________________________
______________________________________________
________________________________________
______________________________________________
Question 3.
•How much time of your daily life did you spend on the following:
•Mass Media (Newspapers, Radio, Television)
_____________________________________________________
_____________________________________________________
_____________________________________________________
•Reading books
_____________________________________________________
_____________________________________________________
_____________________________________________________
•Computers
_____________________________________________________
_____________________________________________________
_____________________________________________________
Question 4.
•Were favourite magazines/programmes discussed in your family?
•
________________________________________________
_____________________________________________________
_____________________________________________________
•What was the favourite magazine in your family? Specify your
personal choice.
___________________________________________________________
___________________________________________________________
•What was the favourite programme in your family? Specify your
personal choice.
__________________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________

10. Name your favourite books.
_________________________________________
_____________________________________________________
_____________________________________________________
Question 5.
List the positive effects of mass media in your country when you
were a teenager.
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
List the negative aspects of mass media in your country when you
were a teenager.
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
In what way did mass media affect the people when you were a
teenager? Give examples.
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
____________________________________________________
Part 3 :
Questions are asked to the grandparent/parent with regard to
the situation in 2014
Can you describe briefly the changes in the availability of
different types of mass media in your household since you
were a teenager? .
__________________________________________________
__________________________________________________
__________________________________________________
Can you describe briefly how the role of computer and
internet in your household has brought changes in your family
since you were a teenager?
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
List the positive and negative aspects of these changes.
__________________________________________________
__________________________________________________
__________________________________________________

11. Part 4:
Opinion of the teenagers about the use of mass
media and internet in 2014.
Do teenagers spend more time on Mass Media
(TV, radio, newspapers, and magazines) than on
reading books or on internet/social media?
________________________________________
________________________________________
________________________________________
________________________________________
______________________________________
________________________________________
________________________________________
________________________________________
________________________________________
______________________________________
Autograph please:

12. Grandparent [Similarities]
1.The most popular forms of
mass media in those times were
newspapers and radio, which
were within the reach of almost
everyone.
2. Well equipped private
libraries in those times were
not available but schools and
colleges were equipped with all
kinds of books.
3.There weren’t any negative
aspects of mass media in those
times as the exposure was limited.
The youth were benefitted as they
acquired knowledge and became
aware of the happenings around
them.
4.They believe that overuse of
internet has had a negative effect
on today's youth as apart fromRadio – An old model

13. Grandparents[Differences]
• 1.Choices as well as reading habits
of people were different.
• 2.The different magazines read
were Dharamyug, Sarika and
Illustrated Weekly.

14. Conclusion
People used to spend
more time in reading
newspapers and
listening to radio as
choices of mass
media were limited.
They were in touch
with the reality
unlike the youth of
today who are
connected yet

15. Parents [Similarities]
1.Libraries were available to
teenagers attending private
schools and colleges.
2.The parents believe that the
new mass media give easy
access to information but lead
to an unhealthy addiction.
3.Reading newspapers, magazines
and books were popular as TV
had started spreading it’s roots.
4.There were negative impacts, the
most common was distraction
from work.

16. Parents [Differences]
1.Choices as well as reading
habits of people were different.
2.The different magazines read
were Grahshobha, Reader’s
Digest and India Today.
3.The books read were the
series of Nancy Drew, Famous
Five and Hardy Boys.

17. Conclusion
Due to the popularity of
television, this generation got
more exposure to audio/visual
media which made radio less
popular. Television broadcast
different kinds of programmes
like family dramas and
mythological shows. This helped people
become more attached
to their rich cultural
heritage. Reading
books and newspapers
confined to reading

18. Grandparents & Parents
[Similarities]
1.Social or interactive media
was not limited. Hence
exchange of views and opinions
with one another was limited as
well.
2.People were anxious to gain
knowledge and took great pains
to equip themselves with
happenings of the
contemporary times.
3.Internet was not available to
either of the generations.
4.Both generations liked to be
updated with the worldly affairs
and at the same time wanted to
be entertained.
5.There was a value attached to

19. Grandparents v/s Parents
[Differences]
1.Grandparents read more of
newspapers and less of books.
While parents showed equal
interest in both.
2.In the grandparent
generation, mass media has
only positive effects. Where as
the parental generation
witnessed positive as well as
negative impacts.
3.Grandparents did not have
well equipped private libraries
but because of print technology
becoming affordable to
4.Television became the member
of every household in the parental
generation and people enjoyed
watching their favourite shows
unlike the grandparents.

20. Conclusion
The teenagers of 1950’s who
became parents of teenagers
of 1980’s realized the
importance of mass media in
shaping lives. Thus they
encouraged their children to
make more use of it and
derive benefits for their
future.

21. Our main question :
To what extent has the role of
mass media changed?
Due to bombardment of
television other mass media
forms viz. magazine and radio
slowly started fading away.
Television and newspaper,
overtook radio and reading
books and magazines became
limited to reading buffs.

22. 10
8
6
4
2
0
BOOKS MAGAZINES TV RADIO NEWSPAPERS
INTERNET
PARENT GENERATION
(AVAILABILITY AND POPULARITY
OF DIFFERENT KINDS OF MASS
MEDIA)

23. 10
8
6
4
2
0 BOOKS MAGAZINES TV RADIO NEWSPAPERS
INTERNET
GRANDPARENT GENERATION
(AVAILABILITY AND POPULARITY
OF DIFFERENT KINDS OF MASS
MEDIA)

25. Acknowledgement
• The Mass Media Team would like to
thank their sponsors T’Oreal and
Neki for their support to publish
this magazine. For any feedback
and suggestions please mail us to
eumind.massmedia@gmail.com

26. THANK YOU !!...
…THE END !!