Bristlecone

1. Bristlecone Shooting,
Training & Retail Center
Olivia Braund, Ryan Erickson, Emma Forschler, Carly
Glotman

2. Primary Research
1. 10:30 am on a Weekday
- Few customers, 1 regular shooter
- Great customer service, helped
immediately
2. Tuesday Ladies Night

3. Secondary Statistics
- (Ryan insert research)
- Research on women and their relationship
with guns (stats)

4. Segmentation
● Members
● Females
● Young shooters- surprisingly small amount
of young aged male shooters

5. Marketing Message
Goal of marketing message is to create a
community that caters to all segments of the
market.
COMMUNITY is key.

6. A Girl & A Gun
Women’s shooting league being
brought to Bristlecone.
- Speaking to representative to
learn more about the female
shooting community

7. Self-Defense Class Partnerships
- Pairing with groups that offer support for
people who have had a traumatic
experiences
- Targeting specific groups within the
community

8. - Create more speciality nights
- Couple’s night
- Beginners
- Reserve local food trucks on days of events
- Eliminates need for food/beverage license
Special Days/Nights

9. Extras
- Groupon and/or Living Social deals for
membership packages
- helps improve awareness for locals who are apart of
these websites
- Improving Member Lounge
- More amenities available
- Popcorn machine/ drinks