Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design and mobile marketing, any company can leap way ahead of the competition in no time. This presentation aims at presenting this structured approach.

1. HOW
DOES AN
ESTABLISHED
BUSINESS REACH
Presented by ODigMa

2. - ODigMa

3. PRESENTING ….
CONVERSATION BETWEEN AN
ESTABLISHED BUSINESS AND US
(ODIGMA)

4. ESTABLISHED BUSINESS :I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS
–I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED
SOMEONE WHO IS FOCUSED & SMART
ODIGMA : -

5. AUDIENCE ANALYSIS

6. AUDIT & SURVEY
BRAND PERCEPTION
PRODUCT PERCEPTION
NEED LEVEL

7. NEED ANALYSIS
PRODUCT HIERARCHY
NEED FULFILMENT
PRODUCT IMPROVEMENT

8. BEHAVORIAL PATTERN ANALYSIS
BUYING TRIGGERS
DROP CART REVIEW
REACTION TO PROMOTION

9. ESTABLISHED BUSINESS :WHAT DO MY CUSTOMERS THINK ABOUT MY
COMPETITORS? AM I BETTER / UNIQUE?
ODIGMA : -

10. COMPETITION ANALYSIS

11. COMPETITOR SWOT ANALYSIS
BRAND STRENGTH
BRAND ASSET
BRAND EQUITY

12. COMPETITOR POSITIONING
TARGET AUDIENCE
COMMUNICATION STYLE
DIFFERENTIATORS

13. ESTABLISHED BUSINESS :HOW MANY OF MY CUSTOMERS THINK THAT I AM
TRUST-WORTHY AND HONEST?
ODIGMA : -

14. BRAND POWER ANALYSIS

15. BRAND PERCEPTION & IMAGE
TONE
CHARACTER
DIFFERENTIATION

16. PRODUCT FEATURE ANALYSIS
FEATURE USPs
LIKES & DISLIKES
FUTURE VERSIONS

17. BRAND LAUNCH & MANAGEMENT
BRAND DEFINITION
MARKETING PLAN
BRAND UPDATES

18. ESTABLISHED BUSINESS :HOW DO I ENSURE THAT CUSTOMERS ARE AWARE
ABOUT MY BRAND AND FEEL INTERESTED ABOUT IT?
ODIGMA : -

19. FACEBOOK MARKETING

20. FACEBOOK – CONTENT CREATION
RESEARCH BASED
BRAND GUIDELINES
REVITALIZED

21. FACEBOOK – ENGAGEMENT
RELEVANT
ENGAGING
METRICS DRIVEN

22. FACEBOOK ADVERTISING

23. FACEBOOK – AD TYPES
CPC / CPF /CPL MODELS
COST OPTIMIZED
VOLUME OPTIMIZED

24. FACEBOOK APPS
CROSS PLATFORM
TECH EXPERTISE
BUILT TO SHARE

25. FACEBOOK CAMPAIGNS
OBJECTIVE FOCUSED
ACTIVE PARTICIPATION
FRESH & UNIQUE

26. ESTABLISHED BUSINESS :BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I
NEED THEM TO CONSIDER TOO
ODIGMA : -

27. TWITTER MARKETING

28. TWITTER TRENDING
NATIONAL LEVEL
MULTIPLE DAYS / MONTHS
MULTIPLE CAMPAIGNS

29. TWITTER – INFLUENCER CONNECT
IDENTIFY INFLUENCER
REGULAR INTERACTIONS
RELEVANT CONVERSATIONS

30. TWITTER – CUSTOMER MANAGEMENT
BEST RESPONSE TIME
COURTEOUS
ZERO ESCALATIONS POLICY

31. ESTABLISHED BUSINESS :I WANT TO EDUCATE MY CUSTOMERS & HELP THEM
EVALUATE & COMMIT TO THE RIGHT PRODUCT
ODIGMA : -

32. CONTENT MARKETING

33. BLOGS & ARTICLE CREATION
THEME RELEVANT
SEASON RELEVANT
OBJECTIVE FOCUSED

34. CONTENT DISTRIBUTION
BLOGGER CONNECT
PR ACTIVITIES
SOCIAL BOOKMARKING

35. ESTABLISHED BUSINESS :NOW THAT PEOPLE ARE AWARE ABOUT MY BRAND
AND CONSIDER IT, HOW DO I SELL?
ODIGMA : -

36. SEARCH ENGINE MARKETING

37. SEARCH ADS
RELEVANT
KEYWORD FOCUS
HIGHEST QUALITY SCORE

38. BANNER ADS
VISUALLY APPEALING
PLACEMENT OPTIMIZED
RETARGETING

39. SEARCH ENGINE OPTIMIZATION

40. RESEARCH & ANALYSIS
IN-DEPTH AUDIT
RECOMMENDATIONS
COMPETITION RESEARCH

41. ON PAGE OPTIMIZATION
USER FRIENDLY
SEARCH FRIENDLY
ZERO DEFECT

42. OFF PAGE OPTIMIZATION
QUALITY SUBMISSIONS
ARTICLES & BLOGS
SOCIAL OPTIMIZED

43. ESTABLISHED BUSINESS :I ALSO WOULD LIKE TO CONNECT WITH OTHER
BUSINESSES FOR PARTNERSHIPS & SALES
ODIGMA : -

44. LINKEDIN MARKETING

45. LINKEDIN – GROUPS & PAGES
STRONG CONVERSATIONS
ACTIVE PARTICIPATION
INFORMATION FOCUSED

46. LINKEDIN - ADS
FOCUSED TARGETING
CAMPAIGN OPTIMIZATION
VISUALLY APPEALING

47. ESTABLISHED BUSINESS :I WANT MY CUSTOMERS TO SHARE & REFER ME,
AGAIN AND AGAIN
ODIGMA : -

48. PINTEREST MARKETING

49. PINTEREST - CAMPAIGNS
FOCUSED ON SHARING
FREQUENT
RELEVANT

50. PINTEREST - MANAGEMENT
CONTENT CATEGORIZATION
OPTIMIZED FOR SHARING
FRESH & UNIQUE

51. GOOGLE+ MARKETING

52. GOOGLE+ PAGE MANAGEMENT
CONNECT WITH CIRCLES
SEARCH FRIENDLY
METRICS DRIVEN

53. YOUTUBE MARKETING

54. YOUTUBE – CONTENT OPTIMIZATION
SEARCH FRIENDLY
RESEARCH BASED
SUPER FAST RESULTS

55. YOUTUBE – PROMOTE VIEWS
COST OPTIMIZED
TARGETED & RELEVANT
MAXIMUM VOLUME

56. ESTABLISHED BUSINESS :I AM ALSO SURE THAT YOU’LL PROVIDE ME THE
NECESSARY SETUP TO GET ALL THIS STARTED
ODIGMA : -

57. DEVELOPMENT

58. MOBILE APPS
NATIVE
FAST DEVELOPMENT TIME
TECH EXPERTISE

59. USER FRIENDLY SITES & APPS
UX OPTIMIZED
BEHAVIOR BASED QUALITY
INTUITIVE

60. TECHNICAL EXPERTISE
CROSS PLATFORM
RESPONSIVE
SECURE

61. AESTHETICS
BRAND ESSENCE
COLOR SCHEME
TONE & CHARACTER

62. GRAPHICS DEVELOPMENT

63. IMAGES & BANNERS
AD COPIES
BRAND COLLATERALS
WEBSITE LAYOUT

64. VIDEOS
ANIMATION
INDOOR SHOOTS
OUTDOOR SHOOTS

65. ESTABLISHED BUSINESS :COOL ! FEELS LIKE I’VE JUST GONE OVER THE
ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN
EVER
ODIGMA : -

66. PLEASURE IS OURS!
For more details, visit www.ODigMa.com