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Omni Channel Marketing Conference - Wout Van Damme

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Omni Channel Marketing Conference - Wout Van Damme

  1. 1. February 2013OMNI-CHANNEL MARKETING CONFERENCEWout van Damme CEO/Founder
  2. 2. Leveraging Data for ROI Media buying
  3. 3. Contents  Introduction  Data & RTB  Maximising media buying ROI through Data
  4. 4. Funbox overview  Founded in 2004, Privately owned  8 Years experience achieving measurable results  4 Years experience in Automated Media Buying / RTB  A global team of 40 professionals
  5. 5. Multi Channel
  6. 6. Sales Funnel Campaign Approach
  7. 7. Platform Agnostic Media Approach
  8. 8. Gradually built capabilities over time
  9. 9. Data & RTB
  10. 10. Non-RTB vs RTB
  11. 11. Every Impression is assessed by alladvertisers and auctioned off
  12. 12. The value of an impression
  13. 13. Different types of data1st Party Data 3rd Party Data Data from your site  Data from other sites Exclusive  Public FREE  $$
  14. 14. Every click on your site is a data pointfor media buying
  15. 15. Every click on your site is a data pointfor media buying $
  16. 16. What is a data segment Product Category Brand Shopping Cart Conversion
  17. 17. The Power of Retargeting RIGHT RIGHT RIGHT AUDIENCE TIME MESSAGE
  18. 18. Increasing ROI on data
  19. 19. Comprehensive Retargeting
  20. 20. Step 1: the base
  21. 21. Step 2: Increase Reach
  22. 22. Multi Platforms for Increased Reach DSP 1 DSP 2 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I
  23. 23. Step 3: Facebook Reach
  24. 24. Step 4: Dynamic Creative
  25. 25. Dynamic Creative Banners
  26. 26. Dynamic Video example
  27. 27. Step 5: Cookieless Retargeting
  28. 28. Device recognition increases profilerecognition by 40% Tracking by device: 95% recognition Tracking by cookies: 55% recognition
  29. 29. Step 6: Mobile Retargeting
  30. 30. Step 7: Cross device targeting
  31. 31. Holistic campaign approach One customer targeted across multiple devices Unique Cookie Profile
  32. 32. Why our clientschoose to work with Funbox
  33. 33. Funbox USPs  Leveraging RTB across the sales funnel and across channels  Technology Agnostic  Broadest RTB technology offering in Australia  Performance  Granular human and system optimisation towards campaign goals  Knowledge & Experience  We get the most out of our people and systems to improve campaign results  Brand safety  Proprietary technology to ensure brand safety

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