5. 0 Here I am trying to get rid of clutter while at the same
time creating a sense of flow
0 Trying to play with text, subtext, and image as
information
7. 0 At this point I still hadn’t figured out that the grayed
out image just was not working.
0 Rather than letting the text stand out, it was even
more of a distraction.
0 Playing with spacing and alignment was fun and
started to open things up.
0 Landscape formatting seemed to fit better as well
9. Full Color… at last
0 Utilizing the image’s full color really helped the sign
pop and grab attention.
0 Alignment near the edges, crowds things and makes
the sign looked more cramped than it is
12. 0 In these slides I played with color, formatting, and
type face
0 I wanted to see what things would look like if a made
a very bright sign. Seemed to work in some ways,
maybe not in every way
0 Making the font very big, changing up the wording,
and messing with my alignment was helping me break
out a bit.
14. In the end…
0 I chose to mellow things out a bit
0 I used the college’s school colors, gray scaled the
photo, changed up the pro-nouns, and took a face out
of the equation
0 Here I wanted the audience to take the personality out
of the picture and focus on the steps
(literally/figuratively)
0 I feel like this sign grabs to viewer, but hopefully does
not overwhelm
