Today I am sharing a simple and very much effective marketing & sales strategy. This will be helpful to SMEs to plan the goal after COVID-19 pandemic. Not necessary the same strategy will be used by the all organization. They can also make additional plan or use the important points in their strategies. Initially it is important to sustain in market after COVID-19 pandemic. One any business stable the company can change their goal, objectives and strategies according to it

1. BY OMKAR CHANDWADKAR
(+91) 808 737 3223
Simple Effective
Marketing & Sales Strategy
11-04-2020

2. SWOT ANALYSIS
SWOT analysis is an important aspect. It is a simple, but useful, planning tool for assessing
internal and external factors impacting on your organization’s success for now and in the future.
The SWOT practise identifies internal strengths (S) and weaknesses (W) of the organization and
external Opportunities (O) and Threats (T) in the marketplace.
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

3. Strengths
•Your brand value
•Company reputation
•Patents and intellectual property
•Prime location
•Key employees
•Advanced technology or leading edge processes
Weaknesses
•A lack of expertise, skills or funds
•Aging infrastructure and technology
•An inflexible workforce.
Opportunities
•New markets
•New technology
•Changes in customer demographics and lifestyle
choices
•Topical events
•Changes in government policy
Threats
•New regulations
•New competitors
•Political change
•Environmental conditions
•The state of the economy
Company Name
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

4. MARKETING STRATEGIES
• Market Research
• Digital Marketing
• Social Media & Social Ads
• Email Marketing
• Advertisement
• Trade Shows
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

5. Market Research
• Research current and future markets
• Collect information & study what competitors are doing
• To collect information about customers what they are buying
• Identify ways to sell more to most profitable customers
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

6. Digital Marketing
• Web site maintenance
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Ecommerce
• Mobile Marketing
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

7. Social Media & Social Ads
• Facebook
• LinkedIn
• Twitter
• Instagram
• Google Plus
• Whatsapp Business
• Yelp
• YouTube
• Blogs
• Tumblr
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

8. Email Marketing
• Transactional emails
• Direct emails
• Promotion Email
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

9. Advertisement
• Pamphlet & Banner design
• The internet (including business website, email, social media campaigns, etc.)
• Direct mail
• B2B or B2C Websites
• Cooperative advertising with wholesalers, retailers, or other businesses
• Professional Magazines
• Directories
• Writing articles
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

10. Trade Shows
• Participate in Relevant Trade shows
• Individual
• Co-Exhibitor
• Ads in Tradeshow magazine
• Call the right audience in the booth
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

11. SALES STRATEGIES
• Customer Focus
• Market Segmentation
• Sales Promotion
• Distribution
• Pricing Strategy
• Increase Market Shares
• Stock
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

12. Customer Focus
• OEM
• Dealer
• MRO
• Trader
• Merchant Exporter
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

13. Market Segmentation
• Customer Oriented Market
• Product Oriented Market
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

14. Sales Promotion
• Offering free samples
• Corporate Gifts
• Point of purchase displays
• Product demonstrations
• Market Segmentation
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

15. Distribution
• Identify ways to get products to new dealers profitably
• Expanding delivery options
• Contracting with additional dealers , retailers to carry products
• Strengthen the supply chain
• Customer Service
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

16. Pricing Strategy
• Review pricing strategy
• Consider consumer demand, product availability and other external factors
• update offer at discount prices to keep customer engage
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

17. Increase Market Share
• Hire at least 3 to 4 dealers in a region
• Set Minimum order quantity
• Verify the identity of the end users with which the dealer is dealing
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

18. Stock
• Product should be ready to dispatch
• Dealer to be held responsibility for stock
• Set Reorder point
SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020

19. SIMPLE EFFECTIVE SALES & MARKETING STRATEGY OMKAR CHANDWADKAR (+91) 808737322311-04-2020