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Equipping Programme Managers for Global Success -Programme Management: how digital competence creates market leaders, Jonnie Jensen, 10 March 2016

APM Programme Management SIG Conference
Equipping Programme Managers for Global Success -Programme Management: how digital competence creates market leaders, Jonnie Jensen, 10 March 2016

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Equipping Programme Managers for Global Success -Programme Management: how digital competence creates market leaders, Jonnie Jensen, 10 March 2016

  1. 1. 1 +44 (0) 845 287 1181 www.liveandsocial.com Programme Management: How digital competence creates market leaders Jonnie Jensen CEO & Online Business Strategist jonniejensen@liveandsocial.com 08452871181 / +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen http://plus.google.com/+jonniejensen
  2. 2. 2 +44 (0) 845 287 1181 www.liveandsocial.com Creating digital competence • I’m @JonnieJensen • Worked in Internet Marketing since 1999 • The Market Leader Strategist & trainer • Founder and CEO of Live And Social • Helps business understand and effectively utilise digital communication to grow their revenues. • Father, friend and husband • Likes the mountains, the beach, sport and music
  3. 3. 3 +44 (0) 845 287 1181 www.liveandsocial.com Factors posed to me… • Organisations are being expected to work more socially, to collaborate less formally and to use social media and/or enterprise social networks. • Programme Managers required to engage and manage across multiple projects. • Programme Managers deliver outcomes not output. • Programme Managers increasingly required to provide evidence of change and improvement. …well that’s handy!
  4. 4. 4 +44 (0) 845 287 1181 www.liveandsocial.com Does programme management need social? • To shorten the distance between leaders and employees • To give employees a role in shaping the future. • To offer camaraderie and space to process uncertainty. • To help drive employee behaviour change. • Weber Shandwick employees who had gone through a change event – 55% wanted more digital and social engagement – 42% wanted more face-to-face engagement
  5. 5. 5 +44 (0) 845 287 1181 www.liveandsocial.com IT IS ABOUT MAKING LUNCH HAPPEN Who is hungry? Quality control and measuring results Time management Invite restaurant (supplier) to collaborate Sharing of menu to pre-order Scheduling car share journey there Survey to identify most efficient route Search any past experiences Ask experts best burger in town Identifying people to join you Acknowledging team publicly Posting experience for future reference IT IS NOT ABOUT WHAT YOU HAD FOR LUNCH
  6. 6. 6 +44 (0) 845 287 1181 www.liveandsocial.com No social media – just social business
  7. 7. 7 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is key to growth • Companies with strong digital skills were one third more likely to see growth than their digitally-deficient counterparts • Despite that, 25% of the CEOs surveyed feel digital is irrelevant for their business – Lloyds Bank 2015 http://resources.lloydsbank.com/insight/uk-business-digital-index/
  8. 8. 8 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is key to profitability • Companies with strong digital competence are, on average, 26% more profitable than their industry competitors • 77% of companies considered missing digital skills as the key hurdle to their goals – Cap Gemini https://www.capgemini.com/resource-file- access/resource/pdf/the_digital_talent_gap27-09_0.pdf
  9. 9. 9 +44 (0) 845 287 1181 www.liveandsocial.com How digital tech impacts the UK economy • 4.4% rise in revenues and reduced costs by 4.3% (2014) • Estimated £124 billon contribution to the UK economy. • Professional and tech firms could gain the most – adding £27 billion a year in industry revenues. “The incredible pace of change means there is no place to hide, or room to stand still. Any business with ambitions to grow through digital needs to invest in the right technology and skills” – Virgin Media Business report 2015
  10. 10. 10 +44 (0) 845 287 1181 www.liveandsocial.com Business as usual – will kill you UNSOCIAL – BUSINESS AS USUAL PRESENT ACTIVE GROWTH MARKET LEADER Widening Gap “Can’t catch up!” Use of social media and social technology in everyday life. Based on Moores Law you can’t catch up Digital Competence
  11. 11. 11 +44 (0) 845 287 1181 www.liveandsocial.com Characteristics of a market leader • Market Leaders… – High profile in their industry – Industry leading talent – Utilising technology effectively – Are trusted and valued – Associated with other influencers – Are well informed – Train and empower their people – Advanced systems and processes – Utilise data and business information – Responsive and open to change
  12. 12. 12 +44 (0) 845 287 1181 www.liveandsocial.com Creating Market Leaders Where do you sit? PRESENT ACTIVE GROWTH Systems
  13. 13. 13 +44 (0) 845 287 1181 www.liveandsocial.com Social business defined as: The deep integration of social media and social methodologies into the organization to drive business impact. - Brian Solis, Altimeter
  14. 14. 14 +44 (0) 845 287 1181 www.liveandsocial.com What has social technology done for us? • Collaboration • Effective communication • Access to information • Speed of information • Quality control • Knowledge exchange • Productivity • Business insight and analysis
  15. 15. 15 +44 (0) 845 287 1181 www.liveandsocial.com Changing expectations on business • Utilising technology • Senior management • Reports and analysis • Ease of communication • Control and systems • Productivity • Cost efficiencies • Reporting and measurement • Tenders • RFP’s • Partners • Suppliers • Customers • Talent • Investors
  16. 16. 16 +44 (0) 845 287 1181 www.liveandsocial.com Real control and collaboration SOCIAL PM Collaborative documents Wikis Instant messenger Google Hangouts / webinars Remote access Shared calendar's Apps and plug-ins INFORMATION MANAGEMENT QUALITY CONTROL SYSTEM & PROCESS MEASURNG & REPORTING Programme Manager
  17. 17. 17 +44 (0) 845 287 1181 www.liveandsocial.com Tool Selection • Cost • Industry relevance • Current infrastructure • Requirements of the project • Skills of the project team • Scalability
  18. 18. 18 +44 (0) 845 287 1181 www.liveandsocial.com Staying competitive • Gartner predicts that a lack of digital business competence will cause 25 percent of businesses to lose competitive ranking by 2017. • Businesses need to move technology from a supporting player to a leading player in innovation, revenue and market growth http://www.gartner.com/newsroom/id/2745517
  19. 19. 19 +44 (0) 845 287 1181 www.liveandsocial.com
  20. 20. 20 +44 (0) 845 287 1181 www.liveandsocial.com Social Technologies Raise Productivity Improved communication and collaboration through social through social technologies could raise the productivity of interaction workers by 20 to 25 per cent
  21. 21. 21 +44 (0) 845 287 1181 www.liveandsocial.com Big Data • Collaborative data is shared and open • Real time monitoring and accuracy • Forecasting and nowcasting of events • Modelling success in decision making • Overlaying information to reveal hidden opportunities • Need based product development • New business models based on data
  22. 22. 22 +44 (0) 845 287 1181 www.liveandsocial.com Big data revolution • Smart data not big data • Its what you look for and how you use it • Insights will revolutionise your business – or your competitors • SMART data model – Start with strategy – Measure metrics and data – Apply analytics – Report results – Transform your business Bernard Marr ”Big Data: Using Smart Big Data Analytics and Metrics to Make Better Decisions and Improve Performance”
  23. 23. 23 +44 (0) 845 287 1181 www.liveandsocial.com The Cultural set up for social business success
  24. 24. 24 +44 (0) 845 287 1181 www.liveandsocial.com Emotional Response To Social
  25. 25. 25 +44 (0) 845 287 1181 www.liveandsocial.com Top Down • Business leaders active on social media • Have vision • Aligned with business goals • Aligned with individual needs • Clear guidelines and social media policy • Agile and prepared to respond to information • Training and encourage peer based support • Supportive and committed under pressure • Contributing to quality and efficiency of daily work
  26. 26. 26 +44 (0) 845 287 1181 www.liveandsocial.com Meets Bottom Up • Part of everyday work • Active users of social media • Understand the vision • Confident and empowered • Motivated by the opportunities • Shared company values • Goals aligned with peers • Inspired by leaders • Supportive of others
  27. 27. 27 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is vital
  28. 28. 28 +44 (0) 845 287 1181 www.liveandsocial.com Support And Relate • Shared values • Common goals • Provide training • Mentor • Evaluate • Acknowledge
  29. 29. 29 +44 (0) 845 287 1181 www.liveandsocial.com Symantec cultural change case study CHALLENGE • Symantec developed a culture of many cultures after several acquisitions and rapid global growth. To create one culture, leadership needed to repurpose the company values and clearly articulate the business strategy. SOLUTION • The “Applause” recognition program supports and reinforces Symantec’s goals and values, operating like a social network to spread goodwill across the company and help unify the workforce behind a shared culture and purpose. RESULTS • Launched globally in just three months, Symantec saw 1,500 employees recognized in the first two weeks and nearly 40% of all employees recognized in the first five months, doubling recognition without increasing program budget.
  30. 30. 30 +44 (0) 845 287 1181 www.liveandsocial.com Symantec cultural change case study “Our Applause recognition program has fundamentally changed the way that we are doing business at Symantec. Employees love the ability to recognize people for their achievements. They love to be recognized. The ability for employees to cross-functionally thank and recognize other employees has taken us where we need to be.” TOM AURELIO VICE PRESIDENT
  31. 31. 31 +44 (0) 845 287 1181 www.liveandsocial.com … go social or die You’ll never be a chicken if you stay an egg!
  32. 32. 32 +44 (0) 845 287 1181 www.liveandsocial.com @JonnieJensen jonniejensen@liveandsocial.com +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen Connect with @LiveAndSocial www.liveandsocial.com 0845 287 1181 Creating advanced levels of digital competence in your business. Speak to me today about how we can help you increase revenues and stay ahead of your competition
  33. 33. This presentation was delivered at an APM event To find out more about upcoming events please visit our website www.apm.org.uk/events

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