7

1. PREPARED BY -
ARPIT RANPARIYA
AIR INDIA: BACK ON THE
RUNWAY

2. Q:1) HISTORY OF AIR INDIA?
 Tata Airlines founded by JRD Tata in 1932
 Tata Airlines nationalized as Air India International in 1946
 Indian Airlines start operations in 1953 for domestic routes
 Air India enters Jet Age in 1960 with Boeing 707
 Low cost airline Air India Express launched in 2005
 Financial distress from 2005
 Air India and Indian Airlines merged in 2007

3. Q:2) ESTABLISHMENT OF AIR INDIA?
 Tata Airlines
 Founder J.R.D Tata
 15 October 1932
 3 Seater De Havilland Puss Moth
 First Pilot - Nevill Vintcent
 First Flight
 Karachi, Ahmedabad & Mumbai

4. Q:3) WHAT WENT WRONG ?
 10 Day Strike In 2011 –Flights Cancelled – Revenues Lost
 On Time Performance was below 80 %
 AI –IA Merger Happened In 2007
 Intense Competition, Worsening Operational Performance
Massive Aircraft PURCHAES, ILL CONCEIVED Merger
 TOTAL LOSSES – Rs 20000 Cr & DEBT BURDEN – Rs
43000 Cr
 MR ROHIT NANDAN – “ No point in focusing on Market
Share @ the cost of Profitability”…..

5. Q:4) WHY AIR INDIA AIRLINES MERGE?
 Additional revenue/assets
 Increased connectivity and presence (size) lead to
additional revenue – additional value from:
 Larger carriers achieve a disproportionate share of
revenue (S-Curve)
 Better schedule optimization
 Less pricing competition
 Improved operating efficiencies
 Strategic Acquisition

6. Q:5) WHAT IS VISION & MISSION OF AIR INDIA?
 To be among top five airlines in terms of Yield, profitability,
Productivity, Size And Quality.
 Focus on customer satisfaction
 Grow with emphasis on sustained profitability
 Focus on social responsibility – environment & community

7. Q:6) HELPDESK PROBLEMS OF AIRLINE?
 It provides a single point of contact for customers to receive
help on various issues.
 Problems with the help desk software .
 IT processes lack structure.
 The responses are late and thus leads to poor customer
support.
 Phone lines are mostly busy.

8. Q:7) WHAT IS IMPLEMENTATION ISSUES ?
 Change in top management
 Delays
 Lack of Coordination
 Implementation Approach
 Data Issues

9. CONCLUSION
 Winning customer’s trust can help Air India come
out of the current financial crisis.
 Organization must be well equipped in terms:
staff, devices and information.

10. THANK YOU
REFERNCE :
-GOOGLE
-WIKIPEDIA
-CUSTOMER’S REVIEW