Presentation of Saigon Catcher company

2. Table of contents
I. Introduction
o Name and logo
o Product lines
II. Marketing plan and action
o Market summary
o Competitive priorities
o Customer Benefits Package
(CBP) diagrams
o Pre- and Post-Service Value
Chain
o PR Strategy
III. Contribution and
lessons
o Department Flow Chart
o Members’ responsibilities
o Measurements
o Team
o Individuals

4. • Yellow
o Sunlight and Energy
o Happiness and Warmth
• Black
o Strength and Modern
o Mystery / Absence of light
• S & C: SaiGon Catcher
Logo
• SaiGon + Catcher
o Emphasizes
o experience of all interesting
traditions and locations
o Reminds
o to support a green environment
o to take care of our Mother Nature
Meaning

5. SaiGon Catcher_Green
Potted plants
Wishing Grass Succulent plant
Lucky Grass

6. SaiGon Catcher_T-shirt
Crazy Teen T-shirt
80,000 VNĐ 80,000 VNĐ 80,000 VNĐ
85,000 VNĐ 85,000 VNĐ 85,000 VNĐ

8. Market Summary
• Market share: Cannot measure
• Target customers:
Students
50%
Others
20%
Officers
30%
Green
Tee-shirts
Teenagers
25%
Others
15%
Youth
60%
Tour
English
Speaking
Foreigners
90%
Others
10%

9. 1. Delivery:
 fast delivery
 on time delivery
 right quality and quantity
 dependable promises
2. Flexibility:
 design adjustments
 broad product line
 ability to rapidly change production
volumes
3. Quality:
 low-defect rate
 product durability
 environmental aspect
4. Customer focus:
 after sales service
 product support
 measurement of satisfaction
 customer information
5. Cost:
 no extra costs from production
 offer the best price in the market

10. Customer Benefits Package (CBP)
Peripheral
goods
• High-quality
helmet
• Cakes
• Bottled water
Peripheral
services
• Friendly tour
guides
• Safety
Variants
• Free plant under
their name
• Raising money
for children
Tour

11. Peripheral
goods
• Laundry tips
• Size
Peripheral
services
• Advisory
• Pricing: Buy 5
get 1 free
Variants
• Raising money
for children
T-shirts

12. Peripheral
goods
• Plants care tips
• Allowed to
change pot
Peripheral
service
• Absorb computer
radiation
• Reduce stress
• Pricing: Buy VND
120,000 product -
get 1 free mini plant
Variants
• Raising money for
children
• Protect the Earth
Plants

13. Pre- and Post-Service Value Chain
Gaining
customers
• Write PR posts
on Facebook
• Share links
• Word of mouth
• Promotions
• Visual aids
Value Creation
• Carefully
select products
• Passionate
Sellers
• CBPs
• Price, Time
• Flexibility and
adaptability
Keeping the
customers
• Call back to
customers
• Accept
changes
• Answer
questions
• Receive
feedback

14. Public Relations Strategy
• Overview of strategy
o Utilizing all the resources, both online and offline:
 Friends / friends of friends
 ITEC classes
 Campus of University of Sciences
 Other universities’ campuses
 Potential customers from Facebook
• Overview of media:
o Social network is our main channel
 Free to use and easy to access
 Provides a great sources of current and potential customers.
 Free page analysis

15. “Be active, be.u.tiful”
SaiGon Catcher_Tour
SaiGon Catcher_Green
“Green for Now and the Future”
SaiGon Catcher_T-shirt
“Exploring and catching authentic SaiGon”

16. MARKETING COSTS
Printing
o Posters for sales
campaigns at universities
o Leaflets of purchasing
methods, care tips and
contact information
o Survey sheets for Saigon
Catcher Tour

18. Department chart
Vice
President
Heads
Supporters
Pham Thuy
Duong
Green
Dao Thuy
Tien
Tran Thuy
Tien
Tee_shirt
Nguyen Le
Huynh Uyen
Thu
Nguyen
Nhu Y
Tour
Pham Thuy
Duong
Nguyen Tu
Quoc
Thong

19. Cost
Time
SUCCESS METRICS
OF
MARKETING
DEPARTMENT
Facebook’s
analysis
• Accesses
• Visits
• Clicks
Profit
Goal
Reach the
target
profit
Requirements for success:
Reach the expected revenue
Earn brand recognition
Earn extra profits for charity

21. Marketing
Flow
chart

22. Gantt chart

25. Activities on node

28. Responsibilities and tasks
• Managed censorship
• Assigned tasks
• Supported team members
Pham Thuy
Duong
• Managed Tee-shirt-line
• Set up POSM
• Supported others
Nguyen Le
Huynh Uyen Thu
• Supported setting up tour
• Survey
Nguyen Tu Quoc
Thong

29. Responsibilities and tasks
• Managed Green-line
• Supported leaders and members Dao Thuy Tien
• Translated PR posts
• Supported others Tran Thuy Tien
• Supported others
• Took photographs Nguyen Nhu Y

30. Customer expectation
Plant T-shirt Tour
+Verdancy
+Reasonable
price
+Variety of pots
+Information:
meanings, care
guides
+Information:
size, color, design,
price
+Real images
+Laundry guide
+Advisory
+Authentic SaiGon
+Local foods
+Interested places:
nightlife, historical
monuments
+Reasonable price
+Safety

31. Our contribution
Plant T-shirt Tour
+Set price that is
suitable for target
customer
+Took photos of
different pots
+Shared plants care
tips
+Wrote descriptions
for albums in
Vietnamese and
English
+Online 24/7
+Uploaded real
pictures on Facebook
+Shared laundry tips
+Gathered needed
feedback via survey
+Carefully selected
drivers
+Provided high-quality
helmets
+Successful tested
tour

32. Pham Thuy Duong
What I have done
o Assigned tasks to members
o Managed censorship
o Supported members
o Designed survey for tour
o Designed tours
o Tested tour
o Supported R&D department
What I have learned
o Correlation between
departments
o Designs of Flow charts
o Customer benefits
packages
o Measurements within
Organization

33. Nguyen Le Huynh Uyen Thu
What I have done
o Brainstormed Company’s
name and logo
o Wrote PR posts Tee-shirt page
o POSM, Digital
o Brainstormed Tourism
advertising campaign
What I have learned
o Operations Management
o CBP, Gantt chart, Process
design
o Facility Layout, Supply
Chain, Inventory

34. Nguyen Tu Quoc Thong
What I have done
o Supported sales team
o Survey
o Contributed to design
tour
o Marketing products to
acquaintances
What I have learned
o How CBP contribute to customer
satisfaction
o The important of OM in reality
o Basic in Designing Goods and Services
o The purpose of every organization is to
provide Value to its customers

35. Dao Thuy Tien
What I have done
o Brainstormed company’s
name and logo
o Designed leaflet, poster
o Created and managed
Facebook page: Saigon
Catcher_ Green
o Wrote PR posts
o Supported Sales, R&D and
Manufacturing teams
What I have learned
o Time management
o Marketing skills: writing posts
using visual aids, attract
customers
o The flow of works between
departments and between
members
o Dealing with customer upsets
o Responsible, independent

36. Tran Thuy Tien
What I have done
o Helped create the survey and design
the tour
o Helped edit some content of Green-
Facebook page
o Translations
o Supported Sales team
What I have learned
o Teamwork, time-management,
responsibility
o Preparation
o Operation Management
o Legal aspects

37. Nguyen Nhu Y
What I have done
o Brainstormed Company’s name
and logo
o Wrote post on Facebook pages
o Took pictures of products
o Supported Green-line and Tee-shirt-
line
o Supported Sales team
What I have learned
o Operation management
o How to operate a company
o Each department is important
factor to the company success
o Cooperation of departments can
affect the company operation