Changing Media Landscapes and Influences on    
Communication and Consumer Behavior 




Oliver T. Hellriegel, October 200...
Twitter 



#glocal09 
Oliver T. Hellriegel 
  Associate Professor at University of Applied Sciences in 
   Management and Economics (FOM), Muni...
CLASSIFICATION                                                                                               
Changing Me...
William Talbot


Josef Nièpce
© http://www.institut-lumiere.org/



Gebrüder Auguste und Luis Lumière
Average Media Usage Time per Day  

         223 Min. 
                                                          186 Min. ...
Media Usage in Germany 
                                               Total Online Users, Age 14+ 
                      ...
Average Media Usage Time / 14 – 19 y. 

         100 Min. 
                                                               ...
Media Usage in Germany 
                                                     Total Online Users, Age 14 – 19 yrs. 
       ...
Online Applications Used in Germany 
100 
 80 
 60 
 40 
 20 
  0 
           14‐19 y.               20‐29 y.             ...
WHAT?                             
What is “Social Media” anyway? 
“Social Media is people  
having conversaHons and 
      interacHons” 
The Social Media Landscape 
Infinite growth? 

23,538,791 
        124,579,479 
50,229,156 
                Unique Visitors. compete.com, Oct. 13, 2009
What?                     
What about the future? 
Quelle: Spiegel
Professional Usage                  
Examples how Companies benefit... 
Dell 
Dell 
BlendTec 
BlendTec 
BlendTec – Don’t try this… 
BlendTec – Try this… 
Diet Coke und Mentos 
Diet Coke and Mentos 
Future Technologies    
I use my phone more often, than my wallet 
Three quarters of the world’s digital messages 
                                sent by mobile 
Mobile Applications 
Mobile Applications 
Mobile Applications 
NEXT STOP: WEARABLE TECH 
Mobile technology that’s here today! 
Not just coupons, mobile coupons 
Mobile Applications 
Other opportunities 
  Ubiquitous WiFi 



  Cloud CompuIng – my stuff no mager where I’m at 



  E‐readers/ e‐paper – ...
Is THAT the future? 
Questions?!    
Oliver T. Hellriegel

o.t.hellriegel@gmail.com
http://www.hellriegel.net
http://twitter.com/oth11


                      ...
Photo/ Video Credits 
    Gutenberg: hgp://upload.wikimedia.org/wikipedia/commons/d/d7/Johannes_Gutenberg.jpg, Gutenberg‐...
Photo/ Video Credits 
    Social Media is people...: hgp://www.istockphoto.com 
    Social Media landscape: Brian Solis,...
Photo/ Video Credits 
    Phone/ Wallet: http://www.flickr.com/photos/create_up/2655865357/sizes/o/,
     http://www.flic...
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
Inside Social Media: Changes in the media landscape
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Inside Social Media: Changes in the media landscape

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Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.

Published in: Business, Technology
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Inside Social Media: Changes in the media landscape

  1. 1. Changing Media Landscapes and Influences on   Communication and Consumer Behavior  Oliver T. Hellriegel, October 2009 
  2. 2. Twitter  #glocal09 
  3. 3. Oliver T. Hellriegel    Associate Professor at University of Applied Sciences in  Management and Economics (FOM), Munich and  Nuremberg, Germany    Strategist and coach in the social media space, consulIng  brands as well as agencies    Speaker and panelist at conferences    Formerly CEO of internaIonal agencies, with almost 20  years experience in brand building, new media and  communicaIons 
  4. 4. CLASSIFICATION   Changing Media Landscapes and Influences on CommunicaIon and Consumer Behavior ‐ A brief historical review 
  5. 5. William Talbot Josef Nièpce
  6. 6. © http://www.institut-lumiere.org/ Gebrüder Auguste und Luis Lumière
  7. 7. Average Media Usage Time per Day   223 Min.  186 Min.  Usage in minutes per day, based on online users age 14+ Source: ARD/ZDF-Onlinestudie 2008 58 Min. 
  8. 8. Media Usage in Germany  Total Online Users, Age 14+  TV  10%  6%  Radio  33%  5%  Internet  4%  Music  7%  Newspaper  2%  1%  Book  39%  Magazine  Video  Usage per day, based on online users age 14+ Source: ARD/ZDF-Onlinestudie 2008
  9. 9. Average Media Usage Time / 14 – 19 y.  100 Min.  97 Min.  Usage in minutes per day, based on online users age 14 – 19 yrs. Source: ARD/ZDF-Onlinestudie 2008 120 Min. 
  10. 10. Media Usage in Germany  Total Online Users, Age 14 – 19 yrs.  2%  TV  21%  Radio  25%  Internet  7%  Newspaper  12%  Music  2%  2%  Book  20%  21%  Magazine  Video  Usage per day, based on online users age 14 – 19 yrs. Source: ARD/ZDF-Onlinestudie 2008
  11. 11. Online Applications Used in Germany  100  80  60  40  20  0  14‐19 y.  20‐29 y.  30‐49 y.  50+ y.  search engine  e‐mail  looking for specific offers  surfing the net  banking  IM  chats, newsgroups, forums  cummuniIes, social media  download  online games  Application being used at least once a week, in %, based on online users age 14+ Source: ARD/ZDF-Onlinestudie 2008
  12. 12. WHAT?   What is “Social Media” anyway? 
  13. 13. “Social Media is people   having conversaHons and  interacHons” 
  14. 14. The Social Media Landscape 
  15. 15. Infinite growth?  23,538,791  124,579,479  50,229,156  Unique Visitors. compete.com, Oct. 13, 2009
  16. 16. What?   What about the future? 
  17. 17. Quelle: Spiegel
  18. 18. Professional Usage   Examples how Companies benefit... 
  19. 19. Dell 
  20. 20. Dell 
  21. 21. BlendTec 
  22. 22. BlendTec 
  23. 23. BlendTec – Don’t try this… 
  24. 24. BlendTec – Try this… 
  25. 25. Diet Coke und Mentos 
  26. 26. Diet Coke and Mentos 
  27. 27. Future Technologies  
  28. 28. I use my phone more often, than my wallet 
  29. 29. Three quarters of the world’s digital messages  sent by mobile 
  30. 30. Mobile Applications 
  31. 31. Mobile Applications 
  32. 32. Mobile Applications 
  33. 33. NEXT STOP: WEARABLE TECH 
  34. 34. Mobile technology that’s here today! 
  35. 35. Not just coupons, mobile coupons 
  36. 36. Mobile Applications 
  37. 37. Other opportunities    Ubiquitous WiFi    Cloud CompuIng – my stuff no mager where I’m at    E‐readers/ e‐paper – the savior for the newspaper? 
  38. 38. Is THAT the future? 
  39. 39. Questions?!  
  40. 40. Oliver T. Hellriegel o.t.hellriegel@gmail.com http://www.hellriegel.net http://twitter.com/oth11 Thank you for the attention! 
  41. 41. Photo/ Video Credits    Gutenberg: hgp://upload.wikimedia.org/wikipedia/commons/d/d7/Johannes_Gutenberg.jpg, Gutenberg‐Bible:  hgp://upload.wikimedia.org/wikipedia/commons/b/b7/Gutenberg_Bible_scan.jpg    Christopher Columbus: hgp://lcweb2.loc.gov/cgi‐bin/query/h?pp/PPALL:@field(NUMBER+@1(cph+3b49587))    SisIne Chapel: hgp://en.wikipedia.org/wiki/File:God2‐SisIne_Chapel.png    Joseph Nièpce: hgp://upload.wikimedia.org/wikipedia/commons/d/dd/Joseph_Nicéphore_Niépce.jpg,  hgp://upload.wikimedia.org/wikipedia/commons/5/5c/View_from_the_Window_at_Le_Gras %2C_Joseph_Nicéphore_Niépce.jpg, William Henry Fox Talbot:  hgp://upload.wikimedia.org/wikipedia/commons/0/00/W_H_F_Talbot.jpg    Brother Auguste und Luis Lumière: hgp://upload.wikimedia.org/wikipedia/commons/9/93/Fratelli_Lumiere.jpg    Graham Bell: hgp://upload.wikimedia.org/wikipedia/commons/8/85/1876_Bell_Speaking_into_Telephone.jpg,  Radio: hgp://commons.wikimedia.org/wiki/File:Radio‐old_hg.jpg    Apollo 11: hgp://commons.wikimedia.org/wiki/File:Apollo11‐Launch‐Tower‐Camera.jpg,  hgp://commons.wikimedia.org/wiki/File:Apollo11_LOGO.JPG    Media explosion: own screenshot    All trademarks used are © of associated companies and brands    What is Social Media: own screenshots 
  42. 42. Photo/ Video Credits    Social Media is people...: hgp://www.istockphoto.com    Social Media landscape: Brian Solis, hgp://theconversaIonprism.com/    Infinite growth: hgp://compete.com    The World is Flat: hgp://adecentlife.wordpress.com/2009/05/31/the‐world‐is‐flat‐thomas‐friedman/    Family: hgp://www.istockphoto.com    Facebook: own screenshot    Twiger: own screenshot, hgp://www.flickr.com/photos/gipo/2822853492/sizes/o/,  hgp://www.flickr.com/photos/glass_window/372067960/sizes/o/,  hgp://www.flickr.com/photos/birdfarm/519230710/sizes/o/,  hgp://www.flickr.com/photos/arasmus/3633750008/sizes/o/, hgp://twitpic.com/av3e9, hgp://twitpic.com/auwff    Dell, BuzzMachine by Jeff Jarvis: hgp://www.buzzmachine.com/, hgp://www.dell.com,  hgp://www.dell.com/twiger, hgp://www.ideastorm.com/    Blendtec: hgp://blendtec.com, hgp://willitblend.com, hgp://www.youtube.com/watch?v=uL0k_Ub1oDs,  hgp://www.youtube.com/watch?v=SmkanjPULMM    Diet Coke/ Mentos: hgp://eepybird.com, hgp://revver.com/video/27335/extreme‐diet‐coke‐mentos‐experiments/ 
  43. 43. Photo/ Video Credits    Phone/ Wallet: http://www.flickr.com/photos/create_up/2655865357/sizes/o/, http://www.flickr.com/photos/17541857@N05/3517757322/, http://www.flickr.com/photos/purprin/52371579/sizes/o/   Digital messages: http://www.emarketer.com   Portable technologies: http://www.technologyreview.com/   Mobile applications: hgp://www.technologyreview.com/communicaIons/22493/   Krau Foods applicaIon: http://www.kraftfoods.com/kf/iFood.aspx    Location based services: http://www.google.com/mobile/default/latitude.html   Future: http://www.youtube.com/watch?v=oBaiKsYUdvg   Oliver T. Hellriegel: © Oliver T. Hellriegel

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