This is how we see the world and how leverage what we see in how we communicate and advertise products.

1. TradinginGoosebumps
Presented by New Republique, April 2014

2. People want
an easier, better,
cheaper life. They want
to be happy, to laugh, smile
and enjoy the world. They
want the mundane to be
more interesting and be
wowed by the impossible
made possible.

3. They know the
world is hard and at
times painful, so a
moment of delight, a
magical moment is
something to revel in,
something that brings
joy & happiness.

4. The achievement of happiness for people is when their inner world and their outer world are in sync

6. BRANDS WANT GROWTH
Growth comes from increased
customer engagement and
from creating moments of
magic between consumers
and products.
This, however is born from
understanding just what
consumers want (inner world)
and aligning that with product/
service (the consumers’ outer
world).
Note: A moment of magic doesn’t have to be New Years
Eve fireworks. It can be as simple as a pen that writes so
smoothly it makes me feel creative .

7. It is through the
alignment of magical
moments that people
will naturally gravitate
to brands.

8. CONSUMER
P
R
G
Proximity
“how close are you to me?”
Responsiveness
“how well do you know me?”
Generosity
“how much do you care about me and about society?”
A brand’s is built on the
optimal alignment of
brand elements which
pulls consumers
towards the brand.
This attraction is subtle,
natural and powerful, but
never forced.

9. The alignment of these elements is built on
the brand’s understanding of the
consumer inner world (Responsiveness)
which is matched to the brand’s inner
world (Generosity) and Proximity of the
brand to the consumer world.
Proximity
Generosity
Responsiveness
Magic

10. When brands achieve this,
there’s a magical moment
when consumers
experience a reality that is
different from the mundane
and everyday.
A state of awe and
wonderment naturally flows
through the consumer.

11. This is a what we do for our clients; we create the conditions in which magiccan flow.

12. We create a reality for
consumers that is different
to their every day lives
http://vimeo.com/57110562

13. We create transformative
experiences that help
customers improve their lives
http://push.newrepublique.com/mcp/

14. We align the inner
world of the brand and
consumer to create
outcomes that cause
magic to occur in ‘our
world’ and ‘the world’
http://vimeo.com/75285132

15. We re-ignite moments
of magic to create
happiness and energy,
thus increasing the pull
between consumers
and brand
The Purpose
Support launch
into Woolworths
The Results
63%
Increase on total
units sold.
9th
at highest point
From 135th to 9th
The Idea
Talk up the
Australian heritage

16. ACCOUNT / PRODUCTION MANAGEMENT
TECHNOLOGY PRODUCTION
RESEARCH
STRATEGY
CREATIVE
MEDIAPLANNING
DATA&ANALYTICS
OUR
CORE SERVICE
OFFERING

17. La Fín
Level 2, 2 Church Street, Paddington, Australia, NSW, 2021
newrepublique.com facebook.com/newrepublique hello@newrepublique.com
phone: +61 2 9332 2218 fax: +61 2 9251 7422
Copyright 2014 New Republique. All rights reserved. No portion of this document may be reproduced,
copied or in anyway reused without written permission from New Republique.