What is the Little Book of Happy? At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile and gives you warm fuzzies inside.

1. The Little Book
of Happy
www.butterflylondon.com

2. Spreading a
little happiness
Welcome to your very own piece of
happy...

3. BEVERAGES
PET CARE
TECHNOLOGY
BABY
PERSONAL CARE
FOOD
CARS
CHARITY
OTHER
Categories of Happy... What is the Little
Book of Happy?
At Butterfly London we are always looking for
ways to spread some happiness in everything
that we do. That is why we have created ‘The
Little Book of Happy’, filled with our top picks
of the latest things brands have been up to, to
spread a little happiness of their own.
We hope it makes you smile and gives
you warm fuzzies inside.
www.butterflylondon.com

4. Coca-cola
#WishUponACoke
Coke bring happiness to people by
making their dreams come true.
Coke delivers a heartwarming
campaign with #WishUponACoke
– continuing the brand’s mission
to spread happiness around the
world. The campaign grants
homesick expats working in
Dubai, with a wish for their loved
ones back home in India, Pakistan
and the Philippines.
‘Wish Booths’ were set up across
Dubai giving people the chance to
step inside and make their wish –
for four of them their wishes came
true as the #WishUponACoke team
travelled to remote villages and
towns to fulfil them and
deliver happiness.
CAMPAIGN

5. Purina:
Puppyhood
Pets can bring a lot of happiness
and love. Earlier this year Purina
joint forces with Buzzfeed to launch
‘Puppyhood’ – the three minute long
spot shows a man bonding with his
adorable new puppy after bringing
her home for the first time.
The hilariously cute video
instantly melted hearts around
the world, the internet literally
went crazy for it – getting 400,000
views merely hours after it
was uploaded.
Alongside the video Purina also
launched a Puppyhood website
that guides you through your
puppyhood journey.
CAMPAIGN
https://www.youtube.com/watch?v=L3MtFGWRXAA

6. PRODUCT
INNOVATION
SensorWake:
Smell Alarm Clock
A good nights sleep has proven to
boost happiness, and according to
French engineering student, Guil-
laume Rolland ‘human beings were
not meant to wake up to iPhone
alarms’. So he set out on a mis-
sion to change it by developing the
world’s first olfactory alarm clock.
SensorWake is an innovative new
gadget that gently wakes up users
by releasing a fragrance until they
wake up.
Scents range from freshly brewed
coffee and hot croissants to the
seaside and even the smell of
dollar bills.
http://sensorwake.com/en/

7. CAMPAIGN
Operation Smile:
Charity with a smile
When you are happy you can’t help
but smile. Operation Smile is an
international charity that provides
free surgery to children born with
cleft palates.
Their newest campaign gives
children a reason to smile again by
painting their faces with fun
colourful characters. The ‘Painted
Smile’ campaign, from BBDO
Proximity, reminds us that paint is
just a temporary solution and they
need people to donate to restore
children our the world with the
happy smile that they deserve.

8. CAMPAIGN
Natura Mais Perto:
Reuniting people
Happiness for many is being united
with loved ones. Brazilian cosmetics
brand launched a new campaign
called “Natura Get Closer” (“Natura
Mais Perto”) in the aim of reuniting
people who are apart.
The advert features recorded
video messages from those who
live far away from their loved ones,
the video is then personally
delivered, along with product gifts
from the brand, to their friends
and families.
https://www.youtube.com/watch?v=VcJ6Jt-CvN4

9. BRAND
EXTENSION
Google Play:
Music to lift you up
Music has always had the ability to
lift spirits and now Google is giving
people the mood-enhancing
powers of music for free.
Google Play Music is a
streaming service that is set to
change the way music is enjoyed on
your smartphone. It not only allows
you to source music and radio but
also lets users make playlists to
correspond with their mood.
The vibrant and upbeat ad
showcases the fun and joy of
music for ‘when you’re waking
up the happiest pop hits because
it’s silly nice out!’.
https://www.youtube.com/watch?v=PfnxgN_hztg

10. CAMPAIGN
Wall’s:
#GoodbyeSerious
Wall’s recently went on a mission to
make office workers happier one
ice cream at a time.
The brand visited several offices in
the form of a tiny ice cream truck
(complete with comical full grown
male driver). The stunt was part
of the Wall’s new #GoodbyeSerious
campaign which aims to inject a bit
of fun into people’s lives.
https://www.youtube.com/watch?v=KG87hLKHjSE

11. CAMPAIGN
McDonalds: Bring
strangers together
Happiness is there to be shared,
and Mcdonald’s Canada set up
a fun stunt that aimed to bring
strangers together over a
Mcdonald’s meal.
They created a special bench
between two seats that unveiled
a free treat, with a screen behind
them playing a jingle and the
tagline ‘sometimes, all it takes
for strangers to connect is a
little surprise.’
https://www.youtube.com/watch?v=cXJ2n5tLn4Y

12. CAMPAIGN
Hyundai
Love from above
It is important to show the ones
closest to you that you love them to
make them happy and Hyundai’s
recent campaign stunt did this, and
it was out of this world. Literally.
In a video that is guaranteed to
give you goose bumps, the brand
delivers a loving message from
daughter to father – from earth
to space.
The epic ad even broke records as
the largest tire track image ever
made. The scale of production is
vastly impressive but it is the
human emotion that it is rooted in
that leaves you with that warm,
happy feeling.
https://www.youtube.com/watch?v=3EOAXrTrsOE

13. PRODUCT
INNOVATION
Personal
Relaxation Pod
Everyone knows that in order for
you to be at your happiest all day
you need a moment to regenerate
and relax. This ‘Personal
Relaxation Pod’ allows users to
completely switch off from the
outside world for three minutes
of meditation.
The device has been invented to
reduce stress and increase your
happiness and wellness with a
multi-sensorial relaxation
technology mask and also an
app to guide you through the
different steps of meditation.
https://www.indiegogo.com/projects/personal-re-
laxation-pod-beat-stress-in-3-minutes#/story

14. CAMPAIGN
Huggies:
3D Ultrasound
Bringing a new baby into the world
can be one of the happiest times in
ones life... and emotional. Huggie’s
Brazil released the tear-jerker of
all tear-jerkers this year. The
advert follows Murilo, a blind
woman who is ‘counting the day’
until she gets to meet her first child.
Unable to see her son during an
ultra-scan, she is given a 3D
printed sculpture of her baby that
she is able to touch.
Conveying the message that
‘every mom deserves to embrace
each moment’, the incredibly
heart-warming video has pulled
heart-strings around the globe and
quickly became a viral success.
https://www.youtube.com/watch?v=KD0AC43fc_4

15. CAMPAIGN
KOODO:
Choose Happy
Koodo – the mobile company from
Canada prides itself on the fact
that it is fair, honest and makes a
lot of people happy. So their
latest campaign revolves around
the message of ‘choose happy.’
The ad expresses the core concept
of happiness in quirky, offbeat, fun,
surreal and cute ways (expect lots
of kittens).
The insight behind the
communications came out of
a study revealing that whilst
customer satisfaction across the
telco industry in Canada was
very low, Koodo’s customers
remained happy.
http://www.adweek.com/adfreak/happiest-and-
most-colorful-mobile-phone-campaign-ever-164588

16. Coca-cola: Smile
This Coke campaign focused on
babies in an effort to share their
infectious happiness.
The video features adorable little
ones smiling and laughing –
encouraging us to find our inner
baby smile (babies smile more than
40 times more than adults a day!).
The ad was a huge hit on YouTube,
with over seven million views.
We challenge you to watch it
without smiling.
CAMPAIGN
https://www.youtube.com/watch?v=6kM6nLliKzM

17. CAMPAIGN
Dove:
#RealStrength
Dove men care has released a
heart-warming advert celebrating
the touching moment when a man
realises he is going to become a
father for the first time, showing
future fathers pure happiness.
The campaign communicates what
strength really means for men –
suggesting that it’s not all about
physical masculinity, instead
real strength is about caring
and nurturing.
As part of the campaign, people
were able to share advice to help
new dads with the hashtag
#RealStrength.
https://www.youtube.com/watch?v=R0-5HORRXU0

18. Purina:
Kitty Calm
One of the cutest way to de-stress
and boost happiness ever imagined
is the Kitten Therapy by Purina.
The creative agency Soul
Pancake has created a short
video campaign featuring over
stressed strangers taking part of
a short stress therapy session
inside of a large enclosed area
full of kittens.
People noticed that after a few
minutes playing with kittens, their
stress was decreasing. We think
that everyone should be able to get
kitty therapy!
CAMPAIGN
https://www.youtube.com/watch?v=35T8wtmTbVg

19. PRODUCT
NEOM:
Smell Happy
Luxury skincare brand Neom has
different ranges of products based
on moods and emotions, for
example one is called “Scent to
make you happy”.
The brand has developed scents
and treatment sessions to nurture
and boost the user’s mental
wellbeing. Neom’s fragrances
include 8 of the world’s most
effective mood-boosting oils, to
help promote positivity.
http://www.neomorganics.com/wimbledon.html?g-
clid=CJ-i8tqctcYCFeHLtAodaOIIgQ

20. CHARITY
CAMPAIGN
BAP: Bicycles
Against Poverty
Happiness can come in many
forms, and it can seem the simplest
thing to some.
At 7-years old Muyambi survived
Malaria because his neighbour
owned a bicycle and was able to
quickly take him to hospital
before it was too late. Realising
how lucky he was, given how few
people in Uganda own bikes,
he later set up Bicycles
Against Humanity.
The charity sets out to fight
poverty by enabling wider access
to bicycles. Even though it’s a
simple vehicle, it represents
‘freedom, empowerment and
opportunity.’ They give the poor
access to markets to trade, access
to schools to learn and access to
clean water to live.

21. PRODUCT
INNOVATION
EmoSPARK:
EmoSPARK is an artificial
intelligence that becomes part of
your house and exists to make
you happy.
It has both functional and
emotional features; on a
practical level it connects to your
WIFI and performs all the usual
software-based tasks – sort of like
a real life Siri. But the device also
responds to your mood because
it recognises human facial
expressions, remembering what
makes you happy or sad.
Do robots hold the key to human
happiness? We might need more
convincing on this one…
https://www.youtube.com/watch?v=odQw5BDnCRs

22. CAMPAIGN
Airbnb:
#HostWithPride
To celebrate gay pride, Airbnb
created a short documentary
about travel and gay couples.
The campaign is a testimony of gay
or transgender people and their
own experiences of travelling as a
couple around the world and how
they have been perceived.
Airbnb wants to celebrate
difference and tolerance and make
sure that everyone remembers that
travelling is a form of freedom.
People should be welcome
everywhere they go.
https://www.youtube.com/watch?t=81&v=OL2P2u45SCA

23. CAMPAIGN
United Nations:
#HappySoundsLike
For the International Day of
Happiness, the United Nation
launched a campaign called
#HappySoundsLike.
People were asked to nominate a
song that make them feel happy.
The final idea of the social media
campaign was to create a
huge happy playlist from all
around the world to spread the
messages of happiness globally.
http://www.happysoundslike.com/en/index.html

24. Who we are...
www.butterflylondon.com
B R A N D P O S I T I O N I N G B R A N D C R E AT I O N P R O D U C T I N N O V AT I O N
I D E AT I O N W O R K S H O P S C O N C E P T R E F I N E M E N T A N D D E V E L O P M E N TN A M I N G
We are a brand & innovation company that specialises in emotional insight and creating
emotional connections with consumers.
Our expertise is in FMCG sectors in developed and developing markets.
S O M E O F O U R C L I E N T S
Charlotte Barber
Designer
charlotte@butterflylondon.com