4. Passionate staff
members not only
sell products, but
have a magnetically
positive impact
when it comes to
turning customers
into future
employees and
brand fans.
5. How do you induce
passion to your staff
members?
Training
Corporate rituals
Immersive employee
experience
Aligned strategies
for product
excellence
6. How do you induce
passion to your staff
members?
Training
Corporate rituals
Immersive employee
experience
Aligned strategies
for product
excellence
11. How do you induce
passion to your staff
members?
Training
Corporate rituals
Immersive employee
experience
Aligned strategies
for product
excellence
12. Corporate rituals
CRE ATE COM M ON BOND
I NSP I RE COM M I TM E NT A ND I NNOVATI ON
BU I LD A N I NTE GRATE D A ND E F F E CTI VE CU LTU RE
13. CELEBRATION COMMUNICATION
C O F F E E T A S T I N G R I T U A L
I c a n ’ t t e l l y o u a l l h o w h u m b l i n g
i t i s t o b e o n t h i s s t a g e . . .
K n o w i n g a l l t h e w o r k a n d c a r e
a n d l o v e t h a t w e n t i n t o t h i s
c o f f e e t h a t n o w s i t s i n y o u r
h a n d … .
F r o m 1 0 , 0 0 0 m a n a g e r s ,
2 0 0 H o u s t o n p a r t n e r s w h o
d e l i v e r e d t h e i r c o f f e e t o y o u ,
a n d t h e s e n i o r m a n a g e m e n t f r o m
a r o u n d t h e w o r l d .
“
”D u b h a y
14. CELEBRATION COMMUNICATION
D u b h a y
I N G R A I N s c o f f e e ’ s c e n t r a l i t y i n
t h e w a y t h i n g s a r e d o n e
t h r o u g h o u t t h e c o m p a n y
C O F F E E T A S T I N G R I T U A L
15. CELEBRATION COMMUNICATION
Rather than focusing on
the “how” and “what” of
the product,
leaders listen for and
share stories that help
connect partners to coffee
farmers and the journey
that coffee takes before it
is served.
Storytelling RITUAL
18. CELEBRATION COMMUNICATION
We are what we
repeatedly do.
Excellence is not an act
but a habit.
“
”
Facilitating emotional
connections?
Sense of community?
Product passion
excellence?
19. Share stories
that will help
connect your
people to the
nuances of
your products
OR special
aspects of
the customer
journey.
20. How do you induce
passion to your staff
members?
Training
Corporate rituals
Immersive employee
experience
Aligned strategies
for product
excellence
21.
22. How do you induce
passion to your staff
members?
Training
Corporate rituals
Immersive employee
experience
Aligned strategies
for product
excellence