Point: Overview of my role
Point: Similar position to other community marketers, i.e. new accounts to contend with and new strategies to think about.
Points:
1) Enter social marketing toolkit (very quick overview)
2) Why the kit is relevant to my role and every community marketer – i.e. strategy form
3) What it represents Overall point: In numerous ways - we’re undergoing a positive culture change around social marketing (i.e. accounts can no longer be siloed off and cannot simply act as RSS feeds) – this worksheet reflects that change.
Overall point: In numerous ways - we’re undergoing a positive culture change around social marketing (i.e. accounts can no longer be siloed off and cannot simply act as RSS feeds) – this worksheet reflects that change.
Point: Bottom-up approach is ideal - allows you to get a handle on your overall goals & then tie them meaningfully to social objectives – this is vital for ROI and reporting
Point: Focusing on the important things – i.e. the resources you have and whether there’s really a need to create a Pinterest page or linked-in page – will again draw on my own experience
Point: Content - really made me think about where I was pulling content from and really makes you realise the importance of this when developing your communities (i.e. don’t just focus on Wiley content)
Point: Strategies – completing a worksheet for each community has enabled me to develop a joined up strategy and look for opportunities to work with other accounts
Point: Will talk about my experiences – basically this isn’t a walk in the park, but persevering will pay off
Point: In my view (and this is definitely crossed my mind when completing a few of those forms) – the need to plan your strategy is absolutely confirmed if you’re having trouble completing the form in the first place
