1. Selling Point of NME
By Kyle McGurk

2. Selling Points
With words like
‘unseen’, it makes the
viewer believe they
have something new
and exciting. This, in
itself, enables them to
sell more as further
interest Is gained
The use of bright
Colour could act
As a selling point
as it grabs the
Attention of a viewer
Resulting in
purchase
Words like inside give the
viewer a small taste of the
information but suggest to get
the good stuff, further reading
is required. A good SP
More often
than not, NME
give away free
CD’s and so
forth. This also
acts as a
selling point

3. Targets
• The targeted audience for this magazine, in particular the issue I have
looked at, I believe to be the younger generation. The main image
indicates this as they have used a young male and emphasised his age in,
what I believe, to be a way of relating to a younger audience. As well as
this, NME use bright colours for the characteristics of the magazine which,
typically, would appeal to a younger audience more than it would an older
audience.