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Social networking, Kat Hughes


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Social networking, Kat Hughes

  1. 1. Social Networking and Libraries Kat Hughes
  2. 2. What is social networking?  Social networks are networks where users create personal profiles and use them to connect to friends and engage with their interests. Examples: Facebook, Myspace, Twitter, Tumblr
  3. 3. Outreach   Social networking can an effective tool for outreach to the younger generation, especially those who may be less prone to physically visit libraries With the rising importance of electronic resources, the importance of student familiarity with them is crucial
  4. 4. Web 2.0   Social networking is part of web 2.0, which can be summarized as the modern interconnected network of blogs, social networks, and other user-generated and user curated content. This provides opportunities for the growth of libraries in several ways:
  5. 5. Marketing  Libraries can create a “brand” for their library through services such as Twitter or Facebook (creating a fan page to “like”) and increase outreach
  6. 6. Accesibility    Libraries can provide links to electronic resources and guides on how to use them They can also personally connect with users that may have accessibility issues Obviously the problem of users potentially not having internet access remains, however
  7. 7. Sense of community  Libraries can create blogs or wikis to speak about content relevant to the community or otherwise connect to the community at large, communicating the library's place as a member of that community as well as its importance as a member
  8. 8. Constructive criticism/feedback  Through the use of comments and feedback on postings and asking connected users for feedback, libraries can respond to patrons' concerns and correct unseen issues hampering patrons' usage of the library.
  10. 10. Low rates of participation The percentage of users that provide feedback in comparison to the total percentage of connected users is quite low.
  11. 11. Difference in platforms    Libraries can diversify to increase their social media presence, but must establish their brand on each service in accordance with each service's restrictions Twitter's 140 characters, for example. Potential solution: tweeting links, using facebook or blog as central information hub
  12. 12. Generating enthusiasm   There is great difficulty in giving users incentive to connect with libraries, when most use social networking as a means of diversion or leisure, or to connect with friends Libraries and librarians must find ways to connect in the same way with users
  13. 13. Malleability  Creating a wiki or blog that allows editing from the larger community opens up the possibility for destroying, altering, or creating altogether inaccurate and unsourced information
  14. 14. Librarian's role in Social Media education    Younger people are more prone to oversharing Copyright abuse and plagiarism is rampant on social media Librarians' educational role can act as a counterbalancing force
  15. 15. Librarian's role in Social Media education    Librarians can also educate those conducting research about reliable sources Malleability of information can lead to inaccuracies and unreliability Opportunity to promote library resources to information seekers
  16. 16. Conclusion    Social Networking provides librarians with new means for outreach Concerns must be taken into account for effective outreach Librarians should articulate their information expertise while in the same moment increasing means of access
  17. 17. Conclusion     Social media and Web 2.0 can be empowering, while still leaving room for librarian's role as information expert Social networking facilitates use Social networking fosters a sense of community MAKE THE MOST OF IT.
  18. 18. Sources     Barnes, S. (2006). A privacy paradox: Social networking in the United States. First Monday, 11(9). doi:10.5210/fm.v11i9.1394 Barsky, E., & Purdon, M. Introducing web 2.0: Social networking and social bookmarking for health librarians. . Retrieved from Dickson, Andrea, and Robert P. Holley. "Social Networking in Academic Libraries: the Possibilities and the Concerns." School of Library and Information Science Faculty Research Publications (2010) Rubin, R. E. (2010). Foundations of library and information science.