1. WEBINAR 2 THE LIVING ORGANISATION SERIES
JULY 2011
Ho w to seg men t yo u r
market to wi n and
kee p customers
Do you find it difficult to win new customers? Are they
the right customers?
Can you hold onto these customers? Are they difficult to
please and build relationships with? Is it difficult to
REALLY understand what they expect from you? And
how to give it to them?
Your segmentation strategy may be all wrong!
“How to win and keep customers in a changing market”
will address three important drivers for attracting and
retaining customers in changing and uncertain
conditions:
✓ how to define your business in a way that is relevant to
customers and staff
✓ how to segment your markets and generate customer
satisfaction in conditions of change and uncertainty
✓ how to position your business in a way that generates
competitive advantage in a changing market
Norman Chorn is the
Join our webinar author of “Strategic
on 27 July at Alignment” and the Register here
creator of the “Living
12:30 - 1:30 Organisation” series