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WEBINAR 2         THE LIVING ORGANISATION SERIES	

            JULY 2011




                 Ho w to seg men t yo u r
                  market to wi n and
                    kee p customers

    Do you find it difficult to win new customers? Are they
    the right customers?

    Can you hold onto these customers? Are they difficult to
    please and build relationships with? Is it difficult to
    REALLY understand what they expect from you? And
    how to give it to them?

    Your segmentation strategy may be all wrong!
“How to win and keep customers in a changing market”
will address three important drivers for attracting and
retaining customers in changing and uncertain
conditions:

✓ how to define your business in a way that is relevant to
  customers and staff

✓ how to segment your markets and generate customer
  satisfaction in conditions of change and uncertainty

✓ how to position your business in a way that generates
  competitive advantage in a changing market

                            Norman Chorn is the
    Join our webinar        author of “Strategic
      on 27 July at         Alignment” and the             Register here
                           creator of the “Living
       12:30 - 1:30         Organisation” series

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How to segment your market to win and keep customers

  • 1. WEBINAR 2 THE LIVING ORGANISATION SERIES JULY 2011 Ho w to seg men t yo u r market to wi n and kee p customers Do you find it difficult to win new customers? Are they the right customers? Can you hold onto these customers? Are they difficult to please and build relationships with? Is it difficult to REALLY understand what they expect from you? And how to give it to them? Your segmentation strategy may be all wrong! “How to win and keep customers in a changing market” will address three important drivers for attracting and retaining customers in changing and uncertain conditions: ✓ how to define your business in a way that is relevant to customers and staff ✓ how to segment your markets and generate customer satisfaction in conditions of change and uncertainty ✓ how to position your business in a way that generates competitive advantage in a changing market Norman Chorn is the Join our webinar author of “Strategic on 27 July at Alignment” and the Register here creator of the “Living 12:30 - 1:30 Organisation” series