Clemi Hardie of Noodle Live speaks about using RFID for events - the different applications and opportunities that arise from using this technology and combining it with a mobile app. This presentation was originally given at the ABPCO TechNOphobia event.

1. RFID for events:
What, How, Who & Why

3. What is
RFID?

4. *** DISCLAIMER ***

5. RFID
“Radio Frequency Identification”

6. In fact, you’ve probably already used RFID
today….

7. And the tags come in all shapes & sizes…

8. And the tags come in all shapes & sizes…

9. And the tags come in all shapes & sizes…

11. But how can
this be
used at my
events?

12. Uses of RFID in an event environment
•
Social media integration
•
Content sharing
•
Lead generation
•
Delegate tracking
•
Mobile payments
•
Access control

13. And it benefits everyone involved…

14. Social
Media
Integration

16. How does this relate to me?
•
Amplify your event via delegate’s online networks
•
Tie into sponsorship packages
•
•
•
•
Drive membership to your own social media
accounts
Adds a fun & engaging element to the day
Effective way to bride the gap between online &
offline
Tick lots of marketing boxes

17. Content
Sharing

19. How does this relate to me?
•
•
•
•
Simple way to share key pieces of content with
delegates
Tie into sponsorship packages
Increase the reach of your content by making it
easy to share via social media & email
Give your delegates more to take away from your
event
•
Reduce the number of enquiries after your event
•
Track the effectiveness & reach of content

20. Lead
Generation

22. Make the most of big data....

23. Delegate
Tracking

25. How does this relate to me?
•
•
•
Assess which bits of your event were the most popular
Use these insights to inform the development of
your next event
Focus on useful insights – don’t drown in data

26. Access
Control

28. How does this relate to me?
•
•
•
Streamline registration processes – save time
Simple way to keep track of delegates on site for
health & safety
Control access to VIP or booked sessions

29. Mobile
Payments

31. So why
should you
invest in
RFID?

32. •
•
•
Make your event more engaging and interactive for visitors –
more than just an event app
Naturally creates online conversations via content and updates
shared – achieve their marketing objectives
Provides delegates with a way to seamlessly network & share
content – on multiple platforms & all under one roof
•
Make every interaction more lasting, meaningful and recorded –
use these insights
•
Extend the event experience beyond time spent on site – create a
community around your event
•
Create additional sponsorship opportunities – you can cover the
cost
•
Get exactly what you and your sponsors want into the hands of
your delegates – offer more value

33. What’s
does the
future
hold?

35. What should
I look for
in a
supplier?

36. •
•
•
•
•
•
Not just ‘the tech’ – you need a blend of marketing,
technology and events experience
Suitable sponsorship opportunities to help you cover the
cost
Work with you to create an event design which drives
engagement & integrates with your existing marketing
strategy
Support at every step of the way to drive uptake & make the
technology a success for your event
On the day technical and event support to effectively solve
any last minute issues
Data and stats which provide useful insight – don’t get lost
in a sea of data

37. Thank you!
clemi@noodlelive.co.uk
0800 772 0837
@hellonoodle