Important information to know and questions to ask when using the DIKA model

1. The D-I-K-A Model
Data Information Knowledge Action

2. Data
 Raw Data can come from various places.
 Is the data flawed?
 Can it be useful?
 What areas of the business is the data
relevant?
 Is the data time sensitive?

3. Information
 Is the data timely, accurate, and relevant
enough to be useful to the business?
 Beware of information overload
 Provide the relevant information to the
right groups of the organization and at the
right time to use it

4. Knowledge
 Who has the knowledge to pull the data from the
system or accurately collect it in the process and
procedures?
 Who has the knowledge to know what data is
credible and relevant?
 Who has the knowledge to know which groups the
data is valuable to?
 Who has the knowledge to create actionable and
valuable reports, processes and procedure?

5. Action
 Are the employee’s empowered to take action on
the information that is provided from the
analysis?
 Has the information been used to create and
actionable plan?
 Are the plans and the actionable data likely to be
resisted by employees or management?
 Can the plan be effectively communicated to
make it more likely to be successful?

6. References
Clampitt, P. (2017). Communication for managerial effectiveness:
Challenges, strategies, solutions. Thousand Oaks, California: Sage
Publications Inc.
Khedhaouria, A., & Jamal, A. (2015). Sourcing knowledge for innovation:
Knowledge reuse and creation in project teams. Journal of
Knowledge Management, 19(5), 932-948. doi:10.1108/JKM-01-2015-
0039
Lavtar, R. (2013). Ways and side ways of using the information and
communication technology (ICT) in knowledge sharing in
organizations. Lex Localis, 11(4), 871.