The document describes the Ruler archetype. The Ruler seeks to create order, stability, and control through establishing rules, roles, and hierarchy. The Ruler's core desires are to control their environment and create a prosperous community through leadership, responsibility, and decision-making. The Ruler archetype is represented by figures like Zeus and seeks to relieve threats through the sovereign exercise of power and will.

1. THE RULER
ARCHETYPE

2. REPRESENTED BY :
ZEUS
CHIEF OF THE GODS
GOD OF THE SKY
REIGN OF WILL & POWER

3. POWER ISN'T EVERYTHING,
IT'S THE ONLY THING

4. CONTROL
satisfy the need
for Stability - to
have a system for
preserving
control and
order
seeks to better the
state of affairs
relieving threats
and dissonance
in life
to create
a successful
community
Tend to think of himself as being in touch with
"HOW THE WORLD REALLY WORKS“

5. CORE DESIRE
Control , To create order and structure , To establish rules and roles
CHARATERISTIC & TALENT
Responsibility, Leadership , Sovereignty, System Savvy
ABLE TO
Use the power, To make decisions , To give direction
GOAL
Create a prosperous, successful family or community
FEAR
Chaos
RISK
To be isolated

6. The Ruler is also known as:
ARISTOCRAT / KING / QUEEN

7. THE POLITICIAN THE BOSS/LEADER

8. THE ROLE MODEL THE MANAGER
ADMINISTRATOR

9. THE RULER BRAND

11. Creating Order
and Hierarchy

12. THE RULER BRAND
Empowers to maintain/enhances the grip on power
A market leader that offers a sense of security and
stability in a chaotic world

15. THE RULER PRODUCT
high-status ---- powerful people ----to enhance the power
It makes people more organized
A clear leader in the field
It offers a lifetime guarantee