All 127 questions from 8 different sets of Google Analytics IQ Certification exam.

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Nitin Batra
This sheet contains 127 questions and answers. All these
questions are obtained from 8 sets of tests. I obtained 92%.
It means that, not all questions have right answers but if
you follow all the answers you will definitely qualify the
exam.
Google Analytics
IQ Exam

2. This is just a sample copy. To
download the complete cheatsheet,
please visit: school4seo GAIQ
Cheatsheet. A complete cheatsheet will
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Google Analytics Certification Test Questions & Answers
1. You need to immediately find out whether people are viewing the new content that you just
added today. Which of the following would be most useful?
A) secondary dimensions
B) Real-Time
C) Annotations
D) Intelligence
2. You can combine a metric X with a dimension Y in Google Analytics
A) If X and Y have the same scope
B) If X and Y have been precalculated together in an aggregate table
C) If X and Y are in the same channel grouping
D) If X and Y have the same campaign
E) as long as sampling is not required
3. Which of the following reports allows you to identify the terms visitors use to conduct searches
within your site? Select all that apply.
A) Site Search report
B) Search Engine Optimization report
C) Affinity Categories
D) Keyword report
4. Which of the following are dimensions?
A) Conversion Rate
B) % New Sessions
C) Region
D) Bounce rate

3. 5. Your company has a website and a mobile app, and you want to track each separately in Google
Analytics. How should you structure your account(s)?
A) one account, two properties, two views
B) one account, one property, one view
C) one account, no properties, two views
D) one account, one property, no views
6. Which of the following would be most useful for ranking pages according to revenue
contribution?
A) Page Value
B) Margin
C) Revenue
D) ROI
E) Bounce Rate
Note: Page Value is the average value for a page that a user visited before landing on the goal page or
completing an Ecommerce transaction (or both). This value is intended to give you an idea of which page
in your site contributed more to your site's revenue.
7. If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the
following is true?
A) none of these answers
B) The keyword played an assist role in exactly five conversions
C) The keyword played an assist role in exactly one conversion
D) The keyword played an assist role less often than it played a last click role
8. What is the hierarchy of the Google Analytics Data Model?
A) Users > Sessions > Interactions
B) Sessions > Visitors > Interactions
C) Sessions > Users > Interactions
D) Interactions > Users > Sessions
9. You can adjust the report sample size in Google Analytics by
A) adjusting the session timeout control
B) adjusting a control in the reporting interface
C) adding a segment to your report
D) any of these actions will adjust the sample size
10. Google Analytics can recognize returning users
A) Google Analytics cannot recognize returning users on any device
B) on websites only
C) on websites, IOS mobile apps, Android mobile apps
D) on websites, Android mobile apps