An ideation technique for translating a business strategy into product requirements. The technique is based on nearly 20 years of refinement based on use within 50 different companies and 100's of projects across retail, travel, manufacturing, pharma, and high tech. This presentation focuses on a technique that can be used by any organization regardless of their software development process. If the organization is trying to move to lean or agile, then this technique can be used to jump start the first presentation. This technique is also practical. In the ideal world, you can start from a green field of exploring user needs and different product hypothesis. In the real world, your product has a defined strategy and mandate on what should happen by when.

1. CLASS Ideation
Technique to bring lean UX to the
Enterprise

2. Lean Virtuous Cycle
?
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3. Brainstorming does not work
Multiple studies over 50 years talking about why brainstorming does not work
Root cause, “Do not criticize”
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4. Origins of this technique
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5. Preparation
Persona’s ready
Feature List
Not to be shared, map features to needs
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6. The Equipment
http://bit.do/ClassIdeation
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7. The Environment
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8. The Players
• Max 8 (Plus you)
• Cover
o Executive sponsor
o Technical
o Business/product
o Design
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9. The Session
• Intro’s
• Homework
• Review Feature List
• Review Persona’s
• Ground Rules
• Feature Exploration
• Review
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10. The Ground rules
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11. Use the right color stickies
• Yellow—Feature,
requirement, or step in a
user flow
• Blue—Design note, issue,
or follow-up
• Green—Technology note,
issue, or follow-up
• Red—Business note,
issue, or follow-up
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12. Write your own notes
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13. Write clear notes
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14. Stay at same level of detail
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15. Work toward consensus
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16. Focus on the panel, not your devices
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17. It’s OK to say “I agree”
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18. Feature Exploration
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19. Review, Review, Review
• Whenever the
momentums slows
• Before changing topics
• At the end of the day
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20. Output: Product Hypothesis
A testable statement distilled from the entire CLASS ideation process.
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21. Output: User stories
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22. Output: Feature Matrix
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23. Next steps
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24. Sprint planning
PM: Plan tests
Sprint 1
Sprint 2
Sprint n
UX: Gauntlet
Dev: spikes
Validation activity
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25. Example validation tests
• Contextual Assessment:
Contextual Inquiry +
Usability assessment
• SEM to wrapper site
• Usertesting.com after
every sprint
• Opt in beta with life site
intercepts
Quant
A/B tests
Pick the winner
Usability tests
Gauge usability
Survey’s
Feature Rank
Focus Groups
Get ideas
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Attitudes Behaviors
Qual