- The document discusses a media production company called Highdef Productions and their choice of a puma logo to represent the powerful and dynamic nature of the company's founders, Klara and the speaker. - It explains that production companies like Lionsgate are important because they provide funding and platforms to distribute high budget movies. Highdef Productions has chosen to work with one of the larger companies. - The distribution process involves a distributor determining the marketing strategy and release plan to make the movie available to audiences through theaters, TV, or home video. - Highdef Productions created a high budget film noir, which attracts certain production and distribution companies like Lionsgate that can provide international and multicultural distribution services suited

1. What kind of media institution
might describe your media
product and why?

2. Choice of logo
• We chose our logo to be a puma. This is because a
puma is a very powerful and dynamic animal, and
both Klara and I can identify ourselves in this.
Another reason for our choice is that animals are a
very popular choice for logos representing various
production companies.

3. Choice of company name
• We have chosen our company logo to be Highdef
productions, as both Klara and I set a lot of priority
on the quality of the movie. We put a lot of effort
into creating different shots, in high definition.

4. Why production companies
are important.
• “A production company provides the physical basis
for works in the realms of the performing arts, new
media art, film, television, radio, and video.”
• Production companies such as our chosen
Lionsgates, provide an essential platform to
distribute and fund such high budget movies, this
is why we have chosen one of the larger
companies to work with us

5. How distribution works.
“Film distribution is the process of making a movie
available for viewing by an audience. This is
normally the task of a professional film distributor,
who would determine the marketing strategy for the
film, the media by which a film is to be exhibited or
made available for viewing, and who may set the
release date and other matters. The film may be
exhibited directly to the public either through a
movie theater or television, or personal home
viewing (including DVD-Video or Blu-ray Disc, video-
on-demand, download, television programs through
broadcast syndication etc.). For commercial
projects, film distribution is usually accompanied by
film promotion.”(Wikipedia)

7. Why our movie is attracting
specific production companies
We have created a high budget Film Noir. Our specific choice
attracts different kinds of production and distribution
companies, due to the characteristics which it fits into.
Lionsgate is a fantastic choice since they are an international
and a multiculture company which provides its services
around the globe. This offers an excellent platform to launch
our movie.