The document discusses the challenges of implementing digital supply chains in India. It defines a digital supply chain as one built on web-enabled capabilities that aims to minimize waste and maximize profits through automation and integration. Traditional supply chains are prone to inefficiencies, wasted inventory, and unmet demand fluctuations. Digital supply chains can address these issues through features like automated demand and supply planning, integrated pricing decisions, and improved connectivity. The document evaluates challenges to implementing digital supply chains in India and examines how smart technologies can help manage peaks in demand and the role they play in digital supply chain management.