Value IT - Journey from Cost function to Value Creator
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The document discusses how the brain functions between conscious and non-conscious processing. It notes that the non-conscious brain handles large amounts of information with minimal effort through hardwiring, while the conscious brain can only focus on a few pieces of information and is more easily distracted. It also discusses how knowledge workers are expected to create new connections and "AHA moments" to generate value. Finally, it suggests that job descriptions may become outdated if they do not account for the brain's ability to automate non-conscious processes.
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Value IT - Journey from Cost function to Value Creator
- 1. Pre Frontal CortexVisual Cortex The ATTENTION economy Deciding/ Understanding/Memorizing /Recall → Small – 4 pieces → Energy Intensive → Distracted → Single Tasking The Conscious BrainThe Non - Conscious Brain → Large– Hardwiring → Minimal Effort → Not Easily Distracted → Multi Tasking The CEO of the CIO Limbic System Scans Info: Attention: To & How TOWARD or AWAY
- 2. Knowledge Worker Economy Brain is a connection machine AHA: Knowledge workers are EXPECTED TO & PAID FOR AHA CREATION Hardwires EVERYTHING – connects -> labels - > creates perception -> stores All Older Connections All Newer Connections Initiator AHA Moments: Creation of the connect
- 3. Our Job Descriptions will make us lose our Jobs THE VALUE IT JOURNEY ✓ N E U R O S C I E N C E ✓ N E U R O S C I E N C E A N D T H E K N O W L E D G E W O R K E R →VA LU E I T J O U R N E Y →VA LU E F O C U S E D O R G A N I Z AT I O N →W O R K P L A C E O F TO M O R R O W
- 4. The CIO’s Mindscape – VALUE creation COST EFFICIENCY PRODUCTIVITY TECHNOLOGY GROWTH INNOVATION Business Problem/ Reqt SynthesisThe Solution Creation AHA: VALUE is a function of the overall Experience – it goes beyond the product/ service/ solution offering
- 5. SupportImproveInnovate What is the VALUE EXPERIENCE The Solution Creation Keep the trains running on time/keep lights on IT Infrastructural Mission Business ‘passengers’: help plan their journey & create new facilities & routes Meet Demand + Elevate Demand Exploring new frontiers Business Innovation & Growth Outfitting partners to collaboratively find new places to live Trains & Utilities Create new towns & facilities New places & better ways to live Non Conscious Non Conscious Conscious
- 6. AHA: Value resides in the SUPPORT of the journey Make it YOUR Journey Co - Creation Experience
- 7. Value IT Stories To: All Oracle Employees - By Larry Ellison, Chairman & CTO As many of you know, the move to the Cloud is a generational shift in technology that is the biggest and most important opportunity in our company's history. Oracle embarked on this initiative over ten years ago when we began rewriting all of our software as integrated cloud services that are easy to own and use and also provide the agility, reliability, scalability and security that customers expect. We now have the leading and most complete set of cloud services in the industry, and more than 10,000 of our customers around the world are already using them to help run their businesses. In order for us to reach our goal of being the best company to do business with in the Cloud and further propel our competitive differentiation, we have been deploying our own cloud services internally and revamping how we sell to and care for our customers. We are excited to share with you today the launch of the Oracle Accelerated Buying Experience, a major component of our Cloud transformation. The Oracle Accelerated Buying Experience enables customers to effortlessly purchase our cloud services with the click of a button. Through the use of our SaaS applications, including Sales, Service and Configure-Price-Quote (CPQ) Clouds, we can now complete orders significantly faster than anyone else in the Cloud. The result is less time processing transactions and more time focusing on meeting the needs of our customers. In addition to deploying our own cloud services, other changes that are making the Oracle Accelerated Buying Experience possible include Empowering the field with more contracting flexibility; Reducing and eliminating required approvals; Simplifying and shortening the order documents; Providing the ability for customers to self-procure; and Delivering extensive help throughout the process. More detailed information on how to take advantage of this transformational initiative can be located on the Accelerated Buying Experience portal. In addition, we are planning to make the Oracle Accelerated Buying Experience available for License and other non-Cloud transactions in the near future. These important changes will help us continue to be the most successful enterprise technology vendor in the world. AHA: Anything that can be done from the ‘AUTO’ brain, can be automated
- 8. Value IT Stories AHA: Repeated VALUE resides in the Promise of the EXPERIENCE + the Fit to purpose of WHAT you get
- 9. The IT Conversation AHA: Be Aware of the mind that makes you understand via AUTOMATED ‘THINKING’ BUSINESS MIND IT MIND Solution / Product/ Technology BUSINESS MIND IT MIND Don’t Listen from the Non – Conscious Automated Brain – Listen from the Conscious Brain BUSINESS MIND IT MIND IT MIND BUSINESS MIND Business Pain/ Problem
- 10. The VALUE focused organization AHA: CULTURE / MINDSETS – They NEED TO and CAN EVOLVE! – It is about the ATTENTION CULTURE MINDSET
- 11. AHA: The EINSTEIN Problem! "Problems cannot be solved by the same level of thinking that created them." "No problem can be solved from the same level of consciousness that created it." "The world will not evolve past its current state of crisis by using the same thinking that created the situation." "The significant problems we have cannot be solved at the same level of thinking with which we created them." "The world we have made, as a result of the level of thinking we have done thus far, creates problems we cannot solve at the same level of thinking at which we created them. Change the way we ’PERCEIVE’ our IT Challenges
- 12. The CIO Organization's Design AHA: Reimagine your organization to be able to quickly reconfigure Customer Layer Business IT Layer Servicification Elements Stable Core Agile/ Modular/ Business Mindset/ Futuristic Configurable elements Hardwired / Mostly Automable Internal & External
- 13. CIO’s Rethink – The Change TOWER T – Cultural shift starts at the TOP – it is after all Change Management & Leadership! O - Observe the conversations that happen – bring about a shift from challenges to opportunities W - Watch what % of time goes in hardwiring current challenges versus thinking new E – Energize your people to go seek out ‘CHALLENGE CONVERSATIONS’ R - Re-evaluate your next level pipeline If YOU don’t Change ‘IT’ – Who Will? AHA: TOWER: TOP / OBSERVE / WATCH / ENERGIZE / RE-EVALUATE
- 14. Not Just IT
- 15. Let’s Make the Change https://in.linkedin.com/in/nikhilchadha Nikhil.chadha@flipkart.com / nikhil.chadha@gmail.com @nikhilchadha Thank you!
Editor's Notes
- The CIO is driven by how his CEO – (the brain) works Brain is an Attention economy machine – the visual cortex and the limbic systems are part of the automatic / non conscious brain – the Pre frontal cortex is the Conscious brain (these are approximations) The visual cortex is large – it commands heavy brain resources when engaged – is also one of the first things to have evolved in the human brain – unlike the PFC that is most recent PFC – the real CEO – this is where Sense is made to begin with (decision making, problem solving)– Last to get evolved – is 4-5% of the total brain – 0.2 seconds window to stay or move The non conscious brain can multitask – the conscious brain can only single task – Maximum 4 pieces of information at a time Most of our day is spent working from the non conscious brain – the ‘automatic’ mind
- Since the brain is a Connection machine – Hardwires everything it can – and creates perception - the deeper the connect, stronger the perception What gets focused on – gets created Brain works 80% + in automatic – PFC handles 2 hours worth of focused processing. Knowledge worker – your employees are paid to work in the conscious brain With most of the time spent multitasking and working from the non conscious part, newer connections and insights are not being created When new insights/ connections are made, we feel them to be our AHA moments
- CIO’s are expected to deliver value around Cost, Efficiency etc. That has been the concept of Value from a cost function – All of these elements are largely from an area that is automatable Added expectation is to increase the spread to innovation & growth – not automable parts! The business problem/requirement is something that will engage the PFC to find newer answers – but we tend to bring solutions from what we already know Value is NOT ONLY the products / Solutions – it is the experience!
- Level 1 & 2 – are more from what has been done – making incremental improvements which is not business alignment strategically – it is reactive
- It is the Co creation of Tomorrow AND the Experience It is NOT the journey of IT – make your customers journey your own
- First oval is ‘making it your own journey’ 2nd and 3rd Ovals are entire jobs/ functions laid redundant as technology was able to automate most of the tasks – anything automatable will get automated
- Stories of handhelds and warehouse automation initiatives Adoption as an issue – are we creating the right experience for adoption? Are we as IT owning the adoption as well?
- What happens when Brains Talk? As IT professionals, we are so engaged from our non conscious brain – evaluating through lenses which we already know – solutions/ technology/ products The Business mind is sharing the pain/ struggle of the experience - IT mind is already working from known ‘automated’ perspectives
- CIO’s focus on Culture & Mindsets Where does culture and mindset fit? It is a larger concept – involving multiple elements of the brain
- Change the way you think about problem
- Irrespective of the structural alignments we adopt to setup the CIO organization – business elements and issues will persist and continue to pose challenges Speed and dynamism will continue to be the hall marks Org design has to cater to all elements – Core to customer
- CIO is the custodian of this change – at the cusp of all that happens – the driver of it all
- The concepts are replicable across multiple functions – not just IT What is Critical is – AS CIO’S are we looking at enabling the organisation to be a LEARNING organisation? In today and tomorrows business world – learning organisation will not be a great to have differentiator – it is going to be the imperative of existence As custodians of all assets where knowledge resides & is processed – are CIO’s looking at how they can play a critical role to drive change and enable the organisation to learn faster and better?