This document includes some of the best new features rolled out by LinkedIn in 2021 and how to best use them in 2022 to crush it. One of my favorite new features are: ✅Creator Mode ✅Post Notification Bell ✅LinkedIn Newsletters ✅& Yes, Polls were back in 2021 Follow me Neeraj Shah ⚡️ for more actionable LinkedIn content & tips. Let me know which are your top 3 below  Now go crush it on LinkedIn! 濾 #marketing #sales #india #LinkedIn

1. 🔥22 Ways
to Crush it on
LinkedIn in 2022
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NEERAJ SHAH

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1 . SET YOUR LINKEDIN
1 . SET YOUR LINKEDIN
GOALS FOR THIS YEAR
GOALS FOR THIS YEAR
• Number of Connections
• Your SSI score
• How many followers
• Profile views
• Content views
• Sales value

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2 . TURN ON CREATOR MODE
. TURN ON CREATOR MODE
IF YOU HAVEN"T ALREADY
IF YOU HAVEN"T ALREADY
This will help you access a host
of new features that LinkedIn
rolled out in 2021.
It will also help you gain more
reach, build your audience &
brand quicker.

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3 . UPDATE YOUR LINKEDIN
. UPDATE YOUR LINKEDIN
PHOTO & BANNER
PHOTO & BANNER
Make sure you use current branding
colours & reflect a fresh look for 2022.
Update any new awards
Use relevant key words
Look professional & friendly
Focus on the client. Not yourself.

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4 . UPDATE OR RECORD A
. UPDATE OR RECORD A
COVER STORY VIDEO
COVER STORY VIDEO
This is a 30 second video. How would
you introduce yourself at a networking
event? Who do you help & how do you
help them. Use it to start conversations
on LinkedIn

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5 . UPDATE YOUR LINKEDIN
. UPDATE YOUR LINKEDIN
ABOUT SECTION
ABOUT SECTION
• Refine your pitch
• Keep it current
• Relevant & Ideal client facing
• Use all 2600 characters
• Use Emoji's & Icons for visual variety

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6 . UPDATE YOUR LINKEDIN
6 . UPDATE YOUR LINKEDIN
FEATURED SECTION
FEATURED SECTION
• Use links to Lead Magnets
• Feature your best posts
• Case Studies
• Video links
• Articles

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7 . SEND VOICE NOTES TO 25
. SEND VOICE NOTES TO 25
WHOM YOU ALREADY KNOW
WHOM YOU ALREADY KNOW
Check-in with your current
network. Find out how's 2022
started?
Let them know you were thinking
about them.

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8 . USE THE NEW BELL NOTIFICATION
. USE THE NEW BELL NOTIFICATION
TO CURATE YOUR NEWSFEED &
TO CURATE YOUR NEWSFEED &
ENGAGE DAILY WITH IT
ENGAGE DAILY WITH IT
Make sure you never miss a post of those
most important to you on LinkedIn. Like,
comment and get visible with key connections
& network.
Make engagement a daily habit.

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9 . WEEKLY WRITE ONE RECOMMENDATION
9 . WEEKLY WRITE ONE RECOMMENDATION
Give recommendations to key people in your network -
a supplier, client, or a referral partner a nice surprise!
It’s the fastest way to build
relationships.

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10. PROSPECT DAILY FOR THE NEXT
10. PROSPECT DAILY FOR THE NEXT
30 DAYS
30 DAYS
Find people in your target market and build your
network with your ideal clients.
Set a goal for the number of new connection
requests you will send daily.

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11. REVIEW & REFINE YOUR
11. REVIEW & REFINE YOUR
OUTREACH MESSAGES
OUTREACH MESSAGES
Are you getting at least a 50-70%
acceptance rate on invites?
Are you getting 2-7 leads or
opportunities per week?
Not happening? Let’s talk.

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12. CONNECT WITH 10
. CONNECT WITH 10
PEOPLE WHO YOU ADMIRE
PEOPLE WHO YOU ADMIRE
Enjoy a book by an author? Saw a great
video? Heard a great podcast?
Read a post that inspired you? Connect
with the person on LinkedIn.

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13. WRITE YOUR CONTENT
13. WRITE YOUR CONTENT
PLAN FOR NEXT 90 DAYS
PLAN FOR NEXT 90 DAYS
Plan the next quarter with key content
pillars, events, themes, campaigns and
promotions you want to run on LinkedIn.

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14. WRITE AN ARTICLE ABOUT
14. WRITE AN ARTICLE ABOUT
KEY LEARNINGS OF 2021
KEY LEARNINGS OF 2021
What did you learn that might help others?
Share your successes, wins, fears &
failures.

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15. WRITE A POST ABOUT
15. WRITE A POST ABOUT
INDUSTRY TRENDS IN 2022
INDUSTRY TRENDS IN 2022
What are your predictions for your
industry in 2022?
A carousel document post would be best
for this.

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16. CREATE A
16. CREATE A
LEAD MAGNET POST
LEAD MAGNET POST
Unpack your expertise and
offer your network some of
your latest and best content as
a lead magnet on LinkedIn.

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17. CHOOSE YOUR KEY
17. CHOOSE YOUR KEY
HASHTAGS FOR 2022
HASHTAGS FOR 2022
Use between 3-9 Hashtags to
increase the visibility of your posts.
Choose the key #’s you want to use
on posts this year & ones you want to
follow in 2022.

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18. EXPERIMENT WITH
18. EXPERIMENT WITH
NEW KIND OF POSTS
NEW KIND OF POSTS
Try a type of post you don’t normally
use.
Create a poll, a document post or a
LinkedIn event.
You’ll be surprised what works.

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19. RUN A LINKEDIN LIVE
19. RUN A LINKEDIN LIVE
Just type in ‘LinkedIn Live’ in the help
section. Make sure you've switched
on "Creator Mode" as this feature
requires it.

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20. START A LINKEDIN NEWSLETTER
20. START A LINKEDIN NEWSLETTER
What do you want to be known for? Unpack your
expertise with valuable long form content using a
LinkedIn newsletter.
This is another perk of "Creator Mode"

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21. TRY OUT SHIELD ANALYTICS
21. TRY OUT SHIELD ANALYTICS
Shield Analytics is a great tool to get deeper
insights into which posts performed best in
2021 and how you can do better.
Double down on what worked.

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22. SCHEDULE TIME FOR LINKEDIN DAILY
. SCHEDULE TIME FOR LINKEDIN DAILY
Schedule 15 minutes a day to connect with
people, create amazing content & engage with
the newsfeed.

24. Want to ⚡️
Supercharge Your LinkedIn
Presence & make it your
#1 Leadgen channel?
Click here to see how I can help:
https://supercharge.gr8.com
NEERAJ SHAH
Follow me for such actionable
LinkedIn tips