10 Tips: How to Optimise Your Website in a Web 2.0 World

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A keynote discussion on how to leverage social media in the context of content management-driven websites and why companies should care.

Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd. 20 October 2008 @ RedDot Solutions Customer Day, Sydney, Australia

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  • 10 Tips: How to Optimise Your Website in a Web 2.0 World

    1. How to Optimise Your Website in a Web 2.0 World and Leverage Social Media RedDot Customer Day 2008 Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd. 20 October 2008 | Commercial in Confidence [10 TIPS]
    2. Anyone under 30 assumes their life is public, unless they opt to make it private. Anyone over 30 assumes their life is private, unless they opt to make it public.
    3. Nic’s Facebook page – thanks to her students
    4. www.lynxeffect.com.au then and now
    5. Did you know? 5 social media facts everyone should know
    6. 1. Six of Australia’s top 10 sites are social media sites <ul><li>No. 7 MySpace </li></ul>No. 4 eBay No. 9 Wikipedia No. 6 YouTube Source: comScore Networks, July 2008 No. 5 Facebook No. 10 Blogger
    7. 2. eBay is Australia’s largest automotive site Double the Unique’s of Drive.com.au 5 x the time spent on the site than CARSguide.com.au Twice the reach than carsales.com.au 3 x more page views than Trading Post
    8. 3. If Facebook were a country… <ul><li>… it would be the 10 th largest in the world with 132M+ people. </li></ul>Source: comScore Networks, July 2008; Did You Know 2.0 (youtube.com)
    9. 4. 1 in 3 US online retailers invest in Facebook Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593
    10. 5. YouTube is the No. 2 search engine in the US Source: comScore Networks, Extended Search Query Report, August 2008
    11. So, what?
    12. Social media is driving a decline of brand sites Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593
    13. Facebook is consuming consumers
    14. Social media strategies strengthen SEO
    15. 10 Tips Simple ways you can integrate social media to optimise your website
    16. #1 Don’t ban Facebook
    17. #2 Use your CMS to manage content
    18. #3 Integrate Facebook into your site
    19. #4 Create RSS widgets for syndication
    20. #5 Install ‘inclusive’ social media toolbars
    21. #6 Host site video on YouTube
    22. #7 Leverage Flickr.com Ability to arrange page viewing options 3 Options per photo Available upon rollover ‘ Top 5’ Gallery live rotation of most voted photos & ability to select to view
    23. #8 Tap into the blogosphere for free search traffic Source: www.summergames.lenovo.com
    24. Fantastic fodder for search engines
    25. #9 Start caring about mobile
    26. #10 Ask: Is it better than the real thing?
    27. Or, can you create an unique community for your passionate followers?
    28. Share photos and tips (using Flickr and Wikipedia)
    29. First, Dell Ideastorm – a Web 2.0 community
    30. Then, Dell’s ‘social media for small business’ page on Facebook
    31. Questions? <ul><li>Nicole Still Digital Strategist Drink Digital Pty Ltd [email_address] 0401 812 624 Skype: nicole.still </li></ul><ul><li>Or, find me on Linked In, Twitter or Facebook. </li></ul>
    32. Appendix
    33. 50%+ Australians online visit social media sites/month

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