What to expect What is Social Media? How did Social Media come to be? How is Social Media used in today’s society? How can our company grow using Social Media? Review of what we have discussed Questions
What is Social media? • A new way of building our future!
How did Social Media come to be It all started in the 1970’s with something called the Bulletin Board System (BBS) Introduction to CompuServe in the 1979 AOL made it’s day view Mid-1990’s Yahoo and Amazon was introduced
How is Social Media used today cont. In a survey two-thirds of big companies us Web 2.0 tools such as social networks or blogs. SuperValu used Yammer to connect to 11,000 Executives and store managers. Dell uses IdeaStorm site to listen to their costumers that had more than 17,000 ideas and adopted 500 BlendTec used an ad saying “will it blend” on YouTube increasing it’s sales 5x
BlendTec Results2005 October 30-31 November Some Time January 2009 2006 2006 LaterGreat Products Built First 5 videos BlendTec YouTubebut no brand willitblend.com top 5m views begins channel hasawareness first 5 videos on YouTube optimizing 3,013,978 posted to YouTube tags views, 157,621 YouTube and purchasing subscribers Adwords and Yahoo!
How our company can grow using social Media Start applying our logo’s and some commercials to network sites such:• Facebook• Twitter• YouTube Set advertisements that relate to people in the range of 18 – 64 Also relate towards adult women ages 18-29 because they have a full use of 89% overall and 69% on an average day
How our company can grow using social mediacont.
Review of what we have discussed What Social Media is Background to how social media became popular How companies in today’s market utilized Social Media to their advantage How we as a company can make ourselves better and use social media to it’s fullest
Works CitedBennett, Shea. "80% Of Companies Use Social Media To Track Competitors [STUDY]." - AllTwitter. N.p., 31 May 2012. Web. 05 Aug. 2012 . <http://www.mediabistro.com/alltwitter/social-competitor-intelligence_b23373>.Briggs, Christian. "BlendTec Will It Blend? Viral Video Case Study." Http://www.socialens.com. N.p., Jan. 2009. Web. 5 Aug. 2012. <http://www.socialens.com/wp- content/uploads/2009/04/20090127_case_blendtec11.pdf>.Dyer, Pam. "Social Media Sites Are Now Used by 65% of Adults Online." Pamorama. N.p., 4 Sept. 2011. Web. 05 Aug. 2012. <http://www.pamorama.net/2011/09/04/half-of-us-adults-use-social-media-infographic/>.Gilbertson, Scott. "Feb. 16, 1978: Bulletin Board Goes Electronic." Wired.com. Conde Nast Digital, 16 Feb. 2010. Web. 05 Aug. 2012. <http://www.wired.com/thisdayintech/2010/02/0216cbbs-first-bbs-bulletin-board/>.Mullaney, Tim. "Social Media Is Reinventing How Business Is Done." USA Today. Gannett, 16 May 2012. Web. 05 Aug. 2012. <http://www.usatoday.com/money/economy/story/2012-05-14/social-media-economy- companies/55029088/1>. Nations, Daniel. "What Is Social Media?" About.com Web Trends. N.p., 05 Aug. 2012. Web. 05 Aug. 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.Nickson, Christopher. "The History of Social Networking." Digital Trends. N.p., 21 Jan. 2009. Web. 05 Aug. 2012. <http://www.digitaltrends.com/features/the-history-of-social-networking/>. "Overview - AOL Corp." AOL Corp. AOL INC, 5 Aug. 2012. Web. 05 Aug. 2012. <http://corp.aol.com/about- aol/overview/>. Qualman, Erik. "Social Media Success Stories." Search Engine Watch. N.p., 15 Nov. 2009. Web. 05 Aug. 2012. <http://searchenginewatch.com/article/2064291/Social-Media-Success-Stories>.