Advocacy & Lobbying: the Pacific Way

Regional Rights Resource Team (RRRT) www.spc.int/rrrt
INTRODUCTION TO
ADVOCACY & LOBBYING PACIFIC-
STYLE

ROADMAP
UNIT 1: Introduction to Pacific-
style advocacy
UNIT 2: Problem Analysis &
setting Objectives
UNIT 3: Developing Key Messages
UNIT 4: Design Advocacy
Campaign

UNIT 1OBJECTIVES
1. Define ADVOCACY.
2. Explain the 6-step advocacy PLANNING FRAMEWORK.
3. Identify ADVOCACY TOOLS commonly used in advocacy
campaigns.
4. Select 4 tools most appropriate to the PACIFIC CONTEXT.

WHAT IS ADVOCACY?
• What are the first words or thoughts that
come to mind when you hear the word
“advocacy” or “lobbying”?

WHAT IS ADVOCACY?
 Putting a problem on the national AGENDA
 Providing a SOLUTION to the problem
 Building/mobilising SUPPORT for the solution
 Getting the solution implemented.
MOBILISING ACTION FOR CHANGE!

ADVOCACY … at all levels
POLICY/ LEGISLATIVE/
NATIONAL ENVIRONMENT
ORGANISATIONAL
COMMUNITY
FAMILY INTER-
PERSONAL
INDIVIDUAL
MARCO-level
ENABLING ENVIRONMENT
MEZZO – level
INSTITUTIONS &
ORGANISATIONS
MICRO – level
ATTITUDE, CULTURE
BEHAVIOUR CHANGE

What is LOBBYING?

6 steps
to planning a successful
advocacy campaign

Nicol Cave – nicolc@spc.int
1. ANALYSE
PROBLEM
2. SET
OBJECTIVE
3. IDENTIFY
TARGETS
4. SELECT
STRATEGIES
5. DECIDE
MESSAGE
& MESSENGERS
6. IMPLEMENT,
MONITOR &
EVALUATE 6 STEPS FOR
SUCCESSFUL
ADVOCACY

• Use research.
• Apply a human rights & gender lens.
1. PROBLEM
• We want …
2. OBJECTIVE
SOLUTION
• Who can give us what we want?
• Who can help us?
3. TARGETS
POWER
• HOW do we get target to give us what we
want?
4. STRATEGIES
TOOLBOX
• What do targets need to hear?
• From who? Authentic & Expert Voice.
5. MESSAGE
MESSENGER
• Planning, resource mobilisation, monitoring
& evaluation
6. IMPLEMENT,
MONITOR, EVALUATE

Step 1: PROBLEM ANALYSIS

WHY? …. WHY? … WHY?

SMART
OBJECTIVE
(solution)
We want …
Step 2: OBJECTIVE … about solution
Step 2: SET OBJECTIVES

gender & human rights analysis
WHO IS
DUTY
BEARER &
RIGHTS
HOLDERS
4
WHICH
RIGHTS
AFFECTED
3
1
Social Inclusion
PARTICIPATION
HOW AFFECT
WOMEN?
HOW AFFECT
MEN?
2
Problem & Solution

Step 3: TARGETS … about POWER
POWER TO GIVE
YOU WHAT YOU
WANT
POWER TO HELP
YOU

Step 4: ADVOCACY STRATEGIES
• List 10 different ways/activities/tools you can
use to mobilise support for your issue and to
influence those with power to take action.
Examples ….
• newspaper articles
• caps & t-shirts
• radio talk back/call-in shows
• marches & demonstrations

ADVOCACY TOOLBOX
SOCIAL
COMMUNITY
ADMINISTRATIVE

ADVOCACY STRATEGY MIX
Just as humans seek a dignity
that says not by bread alone, so
we as social advocates must
work to effect change not by
elections alone, not by mass
mobilisation alone, not by
lobbying alone, not by
information alone, not by
coalition alone and not by
anything else alone.
International Advocacy Institute

Step 5: MESSAGE & MESSENGER
• MESSENGER
– EXPERT VOICE
– AUTHENTIC VOICE
MESSAGE = WE WANT …
= BENEFITS OF ACTION

• In outer islands, girls dropping out of
secondary school.
1. PROBLEM
• We want … better scholarship
program for girls.
2. OBJECTIVE
SOLUTION
• Departments of Education & Finance.
• Private sector.
3. TARGETS
POWER
• Lobbying meetings
• Economic research
4. STRATEGY
HOW
• Young girls who have succeeded!
• Members of Parliament (champions)
5. MESSAGE
MESSENGER
• Planning, resource mobilisation, monitoring
& evaluation
6. IMPLEMENT,
MONITOR, EVALUATE

Advocacy profile LOW - HIGH
Quiet negotiation
Meet civil servants
Non-public briefings
Quiet lobbying
Public briefs / reports
“Feed opposition”
Call public meetings
Letters to MP / Newspapers
Public criticism
Media advocacy
Release information
Letter writing
Protest action (marches,
demonstrations)
Litigation
Low
Profile
Medium
Profile
High
Profile

GROUP WORK :
Pacific - style advocacy
1. What was the problem/issue?
2. What was the campaign trying to achieve? (objective)
3. List the activities/tools used in the campaign.
4. Which activities/tools worked well? Why?
PACIFIC STYLE ADVOCACY

LOBBYING
MOBILISATION
MEDIA
LITIGATION
RESEARCH &
PLANNING
PROTEST
NETWORKS &
COALITIONS
newspaper
Facebook
marches
petitions
community outreach
meetings
submissions
training workshops
briefing papers
church sermons
courtesy calls
court cases
Radio talk shows
testimonials
drama / road shows
CEDAW, UPR, CRC reports
trainings
ADVOCACY TOOLBOX
VAW research reports
pamphlets
DVDs
international days
caps & t-shirts
meetings
blogs
Song/poetry contest
letters
billboards & banners

PACIFIC-STYLE ADVOCACY
• Govt & NGO partnership. Government CHAMPION.
• Target CABINET, more than parliament.
• Pacific terminology –
– “courtesy calls”, [lobbying meetings];
– “consultations” [public hearings]
• use social opportunities and social networks

PACIFIC-STYLE ADVOCACY
• Testimonials /emotions/ authentic voice.
• Field Trips
• Radio call-in shows – panels.
• Petitions
• Model laws – do the work for the target!
• Marches, Road Shows, International Days

TAKE AWAY MESSAGES
• Advocacy = mobilising ACTION FOR CHANGE.
• NO to shopping list of OBJECTIVES!
• Successful advocacy = following all 6 STEPS!
• Use a MIX OF TOOLS to advance your issue.
– Context determines which mix of tools.
– BE BOLD. Beware of assumptions.

Advocacy & Lobbying: the Pacific Way

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