7. BARRIER – BENEFIT - MESSAGE
BARRIER: Belief that no one uses condoms
BENEFIT: don’t be left behind, be like the rest
• Lots of young people are already using
condoms – join them.
• The next time a girl asks about a condom,
don’t be the guy who doesn’t have one!
• AUDIENCE: teenagers
8. BARRIER – BENEFIT -- MESSAGE
BARRIER: Believe sex not as good with a condom
BENEFIT: more enjoyable sex
• Condoms don’t mess with sexual performance.
• When women feel safe they enjoy sex more.
• AUDIENCE: Over 20 years …
9. MESSAGE BUILDING BLOCKS
• If you do (behavioral objective)
• You will benefit by
• Because
• Call to action:
• Link to services:
• SLOGAN
10. • Behaviour: If you test for STIs …
• Benefit: You can have kids with the man you love
• Because: Testing for STIs makes sure your baby-
making parts are healthy.
• Call to Action: Get tested at xxx.
• Slogan: Do the STI test. It’s Free, Easy & Secret.
11.
12. BENEFITS USED TO SELL PRODUCTS
• Its new! Get it now! Don’t miss out! – its exciting
• It will make you attractive, better, stronger, respected,
liked/popular
• It will make people you care about happy
• Money (its free; its cheap; its value for money)
• Convenience (its easy)
17. BENEFITS
• IF YOU USE A CONDOM EVERYTIME YOU WILL:
• Be a real man who protects those he cares about
• Enjoy sex more because you both know you are safe
• Save money because having a baby costs money
• Be smart coz you know the risks are real
• Be a “grown up” – be responsible
• Have self respect & dignity
• Feel more independent & free
• Be a leader in the pack
• Be your own person (not follow the rest)
18.
19. IF YOU TEST FOR STI:
• You can be cured (or treated)
• You can protect others
• You can have children with the woman / man
you love when you are ready
• Avoid painful health problems
20. IF YOU TEST FOR STI:
• Plan your lives together on a “clean slate”
• Take control of your life & your future
• Stop using condoms coz both tested
• It’s easy, fast, free & confidential
